Kate Garraway showed off her newly enhanced bottom during Good Morning Britain on Friday.
However the presenter, 56, hasn’t made any permanent physical changes, instead she was styling the new M&S backside enhancing knickers.
The £15 pair of pants are made with built in padding to help give customers backsides a bit of oomph.
As the panel discussed whether the pants were a good idea or whether we should be embracing our natural bodies, Kate turned round to reveal her pert bottom in the pants.
Kate admitted: ‘I like them, they’re comfy, feels like I’m sitting on an extra sack.’
Kate Garraway flaunted her perky bottom in £15 M&S backside enhancing knickers as she reviewed the new underwear during Good Morning Britain on Friday
As the panel discussed whether the pants were a good idea or whether we should be embracing our natural bodies, Kate turned round to reveal her ample-bottomed curvey silhouette in the pants
The star’s bottom looked incredible as she turned round to reveal her new look in some beige figure-hugging trousers.
Spencer Matthews also embraced the new look as he showcased his bottom during his appearance on the show.
As hosts Kate and Adil Ray asked the reality star whether the pants were something he thought was a good idea, he replied: ‘I think if you feel like wearing them’.
The 35-year-old then turned around to flaunt his bottom too as Adil joked: ‘I think that’s alright, what do we all think? I think we are all loving that.’
The pants will be available from May in 35 stores and online at £15 a pair. They are designed with two removable convex pads that sit atop the wearer’s buttocks to create a curvy silhouette.
‘We’re doing for bums what we’ve done for boobs for years,’ says Soozie Jenkinson, head of lingerie design at Marks & Spencer.
The retailer may be dominant in the UK bra market, but, she says, it’s perky rears that shoppers are demanding right now.
‘We’ve had requests from both UK and international customers,’ says Ms Jenkinson, who calls the pants the ‘BBS’ – bum-boosting shorts.
Kate admitted: ‘I like them, they’re comfy, feels like I’ve got an extra sack’
Spencer Matthews also embraced the new look as he showcased his bottom during his appearance on the show
The 35-year-old then turned around to flaunt his bottom too as host Adil Ray joked: ‘I think that’s alright, what do we all think? I think we are all loving that’
The £15 pair of pants from M&S are made with built in padding to help give customers backsides a bit of oomph
‘We’re doing for bums what we’ve done for boobs for years,’ says Soozie Jenkinson, head of lingerie design at Marks & Spencer (pictured M&S model in the new knickers)
The popularity of bigger rears is, in part, a result of the Kim Kardashian effect.
The ample-bottomed US reality TV star has helped shift the female body ideal away from the petite posteriors of the nineties and noughties towards an hourglass look. And plenty of women are willing to go to extreme lengths to get it.
In 2021, nearly 400,000 women worldwide had a Brazilian Butt Lift, surgery which takes fat from elsewhere in the body and pumps it into the bottom.
According to the International Society of Aesthetic Plastic Surgery this is a 20 per cent rise on 2017, despite it costing more than £7,500 and having the highest mortality rate of any cosmetic surgery.
While your average M&S customer might not go to the lengths of having surgery, they may still want a perter bottom.
