Kat Clark’s skincare range receives backlash for controversial advertisement with her daughters: ‘Unimpressed’

Gold Coast influencer Kat Clark has sparked yet another controversy following the launch of her debut skincare line Kalade.

The mother-of-two, who boasts over 6 million TikTok followers, launched the brand last month to roaring success, selling out her entire stock within ten minutes. 

However not every customer is pleased with Kalade’s advertising methods, thanks to a very rude photo of Kat posing with a box of skincare products alongside her daughters Letisha and Deja. 

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In the image, which is used to advertise the $120 Kalade ‘OG Kit’, Letisha and Deja are seen posing with their middle fingers raised towards the camera. 

On Sunday, the Kalade Instagram page shared a photograph of a customer’s online complaint about the ad, which read: ‘I hate this because the girls in the picture are sticking the middle finger.’

Influencer Kat Clark’s (centre) skincare range has come under fire for this rude advertisement featuring her daughters (left and right) flipping off the camera 

Kalade replied by captioning the post with ‘Womp womp’ – a slang term used to respond to a minor disappointment or problem. 

However it seems some customers enjoyed her daughters’ decision to flip the birdie, as another commenter wrote: ‘Omg Deja and Letisha middle finger [laughing/crying emoji]. I’m such a big fan’.

It comes after Kat raised eyebrows for sharing a video of herself crying after learning that mega-influencer Anna Paul was set to release her skincare brand Paullie at the same time as hers. 

On Sunday, the Kalade Instagram page shared a photograph of a customer’s online complaint about the ad, which read: ‘I hate this because the girls in the picture are sticking the middle finger’ 

However it seems some customers enjoyed her daughters’ decision to flip the birdie, as another commenter wrote: ‘Omg Deja and Letisha middle finger [laughing/crying emoji]. I’m such a big fan’

In the now-viral video, which was uploaded last month, Kat broke down as she admitted she ‘feels like a failure’ and was ‘scared’ by the prospect of competing with Anna. 

Unimpressed TikTok users have since branded Kat’s video as ’embarrassing’ and ‘cringeworthy’, with one commenting: ‘That to me is selfishness and jealousy… can’t she be happy that others are successful? Ew.’ 

‘Right? Like, I love her but she didn’t have to make a whole video about this,’ someone agreed. 

It comes after Kat raised eyebrows for sharing a video of herself crying (left) after learning that mega-influencer Anna Paul (right) was set to release her skincare brand Paullie at the same time as hers. 

Yet another added: ‘Imagine a grown woman. A supposedly CEO of a company, making a crying video because of other people’s business. What is happening with society?’

It was this comment which struck a nerve with Kat, as she returned to TikTok days later with a video responding to the user who wrote it. 

‘You’ve probably seen the videos and comments of people mocking me for crying. People saying I’m manipulating people, that I’m embarrassing, that I’m fake crying,’ Kat fumed.

Kat shared a TikTok video defending herself against claims that she was ‘fake crying’ and ‘manipulating’ her fans 

‘This is what I do. I share my life with you, and that is exactly what I’m doing with business. Except I’ve only been able to start posting about it now.’ 

Kat went on to point out that everyone – including CEOs – have feelings, and she has every right to be emotional given that she invested ‘all her money’ and ‘remortgaged her house’ to launch her business. 

‘Just imagine for a second you took out that much money to invest in something and then a month later someone has the same idea,’ Kat said. 

It seems her fears about launching her brand unfounded, however, as days later Kat revealed her products were selling so fast that she needed to hire extra help 

‘I recorded that to maybe help other small business owners out there and let them know that they are not alone.’

It seems her fears about launching her brand unfounded, however, as days later Kat revealed her products were selling so fast that she needed to hire extra help. 

‘Kalade is hiring. Casual employment. Packing orders, assisting with customer emails, PA to Kat,’ the brand posted to Instagram Stories. 

Kat also boasted about the sell-out success of her brand since, taking to Instagram Stories night with a photo of her husband packing orders in their lounge room

Kat has also boasted about the sell-out success of her brand since, taking to Instagram Stories with a photo of her husband packing orders in their lounge room. 

‘Packed until 1.30am and probably about to do the same tonight [melting face emoji,’ she wrote. 

A day earlier, Kat had uploaded a video of herself and her daughters reacting to the news that Kalade’s entire product range had sold out within ten minutes of launching.  

A day earlier, Kat had uploaded a video of herself and her daughters reacting to the news that Kalade’s entire product range had sold out within ten minutes of launching