Southern California brand Vuori has teamed up with partner Kaia Gerber to launch Vuori By Kaia.
It is a Fall 2025 capsule inspired by the Vogue model’s minimalist style.
Kaia’s creative input helped shape the design team’s process, bringing to life a fall collection, the company shared on Tuesday.
Turns out, Kaia looked to not only her mother Cindy Crawford but other models like Kate Moss and Gisele Bundchen to nail the look.
‘I kept thinking about those iconic paparazzi shots — Gisele, Kate Moss, even my mom — wearing tiny tanks and shorts with such effortless cool,’ said Gerber in a statement shared to The Daily Mail.
Southern California brand Vuori has teamed up with partner Kaia Gerber to launch Vuori By Kaia
It is a Fall 2025 capsule inspired by the Vogue model’s minimalist style. Kaia’s creative input helped shape the design team’s process, bringing to life a fall collection, the company shared on Tuesday
‘That’s the energy I wanted: pieces that work as hard in the gym as they do in the world.’
And she felt good about working with Vuori which was founded by Joe Kudla in 2015 as a retailer of athletic and athleisure clothing.
‘The collaboration felt natural from the start,’ Kaia said in a statement.
‘The team truly listened to my input and balanced it with their technical expertise. I appreciated how involved I was in the process, from reviewing initial sketches to testing prototypes for fit and feel.
‘The final pieces reflect a shared vision: effortless, versatile, and designed for real life.’
Vuori By Kaia is a collection of versatile pieces for both active and daily wear.
‘Our collaboration with Kaia began with her sharing mood boards that helped us understand her aesthetic,’ Vuori Senior Vice President of Women’s Design Sarah Carlson said.
‘We discussed specific fits, proportions, how she moves in the product, and styling details and, after refining prototypes, we held a fit session where Kaia tested samples, ensuring the fabrics and silhouettes aligned with her style.
She also said: ‘I kept thinking about those iconic paparazzi shots — Gisele, Kate Moss, even my mom — wearing tiny tanks and shorts with such effortless cool. That’s the energy I wanted: pieces that work as hard in the gym as they do in the world’
‘We’re excited to keep working with Kaia and integrating her point of view into future designs.’
Gerber is a model and actress who has followed in her mother Cindy Crawford’s footsteps.
Gerber has modeled for brands like Burberry, Versace, and Chanel, and has fronted campaigns for YSL Beauty, Marc Jacobs Fragrances, and Omega.
In 2018, she won Model of the Year at the British Fashion Awards.
As an actress, she has appeared in the films Bottoms and Saturday Night, as well as the series Palm Royale.
Earlier this year, Vuori announced a partnership with Rande Gerber, Cindy Crawford, Presley Gerber, and Kaia.
Vuori By Kaia is a collection of versatile pieces for both active and daily wear. ‘Our collaboration with Kaia began with her sharing mood boards that helped us understand her aesthetic,’ Vuori Senior Vice President of Women’s Design Sarah Carlson said
‘We discussed specific fits, proportions, how she moves in the product, and styling details and, after refining prototypes, we held a fit session where Kaia tested samples, ensuring the fabrics and silhouettes aligned with her style
‘We’re excited to keep working with Kaia and integrating her point of view into future designs,’ it was added
They were creative, strategic, and financial partners.
Blending Kaia’s personal aesthetic with Vuori’s performance-driven design, the collection introduces versatile AllTheFeels pieces – from a low-rise slim flare and foldover straight leg pant to halter tops, camis, and modern shorties – all crafted in Vuori’s ultra-soft BlissBlend fabric.
The silhouettes nod to early 2000s and ’90s influences while staying true to Vuori’s signature balance of comfort and functionality.
