Jenna Bush Hager is calling for Kim Kardashian to employ male models with ‘dad bods’ to promote her new SKIMS line for men – and even suggested her husband Henry for the job.
Kim, 43, announced her new range on Monday with a sexy campaign featuring sports stars Neymar, 31, and Nick Bosa, 26, flashing their rock-hard abs in her new range of boxers.
But while the raunchy photoshoot saw the sizzling high flyers flexing their muscles, Jenna, 42, called for ‘real men’ to be included.
‘Now, here is the thing, Kim. I like that you had those very taut, strong [men], [but] you’ve got to get real men, like a Henry Hager up in there,’ she said on Tuesday’s episode of the Today show.
![Jenna Bush Hager Encourages Kim Kardashian to Showcase Male Models with 'DAD BODS' like Husband Henry in Her SKIMS Line Promotion Following Nick Bosa and Neymar's Ab-Flaunting Campaign. 2 Jenna Bush Hager, 42, is calling for Kim Kardashian to employ male models with 'dad bods' to promote her new SKIMS line for men](https://i.dailymail.co.uk/1s/2023/10/24/21/76943847-12666915-Jenna_Bush_Hager_42_is_calling_for_Kim_Kardashian_to_employ_male-a-52_1698178706319.jpg)
Jenna Bush Hager, 42, is calling for Kim Kardashian to employ male models with ‘dad bods’ to promote her new SKIMS line for men
![Jenna Bush Hager Encourages Kim Kardashian to Showcase Male Models with 'DAD BODS' like Husband Henry in Her SKIMS Line Promotion Following Nick Bosa and Neymar's Ab-Flaunting Campaign. 4 Kim, 43, announced her new range on Monday with a sexy campaign that featured sports stars](https://i.dailymail.co.uk/1s/2023/10/24/16/76768131-12666915-image-a-73_1698162099420.jpg)
Kim, 43, announced her new range on Monday with a sexy campaign that featured sports stars
‘If Kim’s going to go into shapewear, she is going to have to highlight people with the dad bod because none of those… nobody needs it.’
Kim has also roped in NBA star Shai Gilgeous-Alexander, 25, who plays for Oklahoma City Thunder.
Speaking ahead of the launch, Kim said: ‘The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody.
‘To have an icon like Neymar be the face of our launch campaign, along with NBA All-Star, Shai and NFL’s top Defensive Player Nick, I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women.
‘I am incredibly excited about this next chapter for SKIMS and cannot wait for everyone to experience our amazing range of products.’
Men already account for over 10 per cent of SKIMS’ existing customer base.
Kim cofounded the company in 2019 with partners Jens Grede, who serves as CEO, and Emma Grede, who is chief product officer.
The shapewear brand, which stocks a wide range of sizes from XXS to 5XL, is said to account for one third of Kim’s estimated $1.7 billion net worth, with the company reaching a valuation of $4 billion in July, according to Forbes.
![Jenna Bush Hager Encourages Kim Kardashian to Showcase Male Models with 'DAD BODS' like Husband Henry in Her SKIMS Line Promotion Following Nick Bosa and Neymar's Ab-Flaunting Campaign. 6 Nick Bosa, 26, showed off his impressive physique in the SKIMS ad campaign for men](https://i.dailymail.co.uk/1s/2023/10/24/16/76943801-12666915-image-a-72_1698161973530.jpg)
Nick Bosa, 26, showed off his impressive physique in the SKIMS ad campaign for men
![Jenna Bush Hager Encourages Kim Kardashian to Showcase Male Models with 'DAD BODS' like Husband Henry in Her SKIMS Line Promotion Following Nick Bosa and Neymar's Ab-Flaunting Campaign. 8 Kim is stretching her shapewear to new customers with the help of Brazilian soccer star Neymar](https://i.dailymail.co.uk/1s/2023/10/24/17/76900517-12666915-The_43_year_old_is_stretching_her_shapewear_to_new_customers_wit-a-80_1698163521714.jpg)
Kim is stretching her shapewear to new customers with the help of Brazilian soccer star Neymar
![Jenna Bush Hager Encourages Kim Kardashian to Showcase Male Models with 'DAD BODS' like Husband Henry in Her SKIMS Line Promotion Following Nick Bosa and Neymar's Ab-Flaunting Campaign. 10 Oklahoma City Thunder NBA player Shai Gilgeous-Alexander, 25, also posed in the campaign and flexed his muscles in a pair of black shorts](https://i.dailymail.co.uk/1s/2023/10/24/21/76900509-12666915-Oklahoma_City_Thunder_NBA_player_Shai_Gilgeous_Alexander_25_also-a-51_1698178706305.jpg)
Oklahoma City Thunder NBA player Shai Gilgeous-Alexander, 25, also posed in the campaign and flexed his muscles in a pair of black shorts
The New York Times previously reported that SKIMS will hit $750 million in sales this year, up from $500 million in 2022.
Jens said the decision to expand into menswear was ‘reinforced by a growing number of men who have already embraced the brand’s existing product offerings’.
‘Entering the $111 billion US men’s apparel market unlocks an incredible opportunity for the business as we work to continue to reach new demographics and disrupt new categories for the next-generation of consumers,’ she said in a statement.
Kim’s new men’s range will introduce three collections: Cotton, Stretch, and Sport.
It will feature shape-hugging underwear and athleisure that come in brown, khaki, gray and black in sizes XS to 5X.
Prices range from $16 to $54, while packs will be priced from $42 to $98.
![Jenna Bush Hager Encourages Kim Kardashian to Showcase Male Models with 'DAD BODS' like Husband Henry in Her SKIMS Line Promotion Following Nick Bosa and Neymar's Ab-Flaunting Campaign. 12 Jenna pitched her husband Henry to promote Kim's new SKIMS for men while advocating for men with 'dad bods'](https://i.dailymail.co.uk/1s/2023/10/24/17/76944867-12666915-Jenna_pitched_her_husband_Henry_to_promote_Kim_s_new_SKIMS_for_m-a-77_1698163240211.jpg)
Jenna pitched her husband Henry to promote Kim’s new SKIMS for men while advocating for men with ‘dad bods’
![Jenna Bush Hager Encourages Kim Kardashian to Showcase Male Models with 'DAD BODS' like Husband Henry in Her SKIMS Line Promotion Following Nick Bosa and Neymar's Ab-Flaunting Campaign. 14 The Today show host has been married to Henry for 15 years, and they share three children together, Mila, 10, Poppy, eight, and Hal, four](https://i.dailymail.co.uk/1s/2023/10/24/21/76944875-12666915-The_Today_show_host_has_been_married_to_Henry_for_15_years_and_t-a-50_1698178706304.jpg)
The Today show host has been married to Henry for 15 years, and they share three children together, Mila, 10, Poppy, eight, and Hal, four
Meanwhile, Jenna has been married to her husband Henry for 15 years. They share three children together, Mila, 10, Poppy, eight, and Hal, four.
She regularly talks about her other half on the NBC breakfast show, and recently admitted she went ‘too far’ with a joke about having an affair.
Her co-host Hoda posed a hypothetical scenario, asking: ‘OK, you see a man with a book sitting on a park bench in Central Park reading, what is the first thing you’re thinking?’
Jenna replied: ‘If they have little eyeglasses too, just sitting reading, and if they’re reading something I respect? I mean that could be a means for an affair.’
She immediately backtracked and emphasized that she was only ‘joking’.
She added: ‘I would never. Henry and I are very happy, and he reads.’