Jamie Dornan put his sculpted physique on full display as he stripped down for Diet Coke’s sizzling new ‘This Is My Taste’ campaign, launched on Sunday.
The Fifty Shades Of Grey star, 43, flaunted his toned torso in a pair of silver swimming trunks as he sipped from an ice-cold can of Diet Coke.
In the cheeky new advert, Jamie reveals that the average Diet Coke break lasts eight minutes, which is ‘eight minutes back for embracing our unique tastes’.
He then dives straight into open water wearing nothing but his signature silver This Is My Taste trunks.
During his chilly dip, Jamie highlights the many ways people can enjoy an eight-minute break to explore and embrace their personal interests.
Along the way, he crosses paths with an eccentric birdwatcher, a radio-controlled boat, a lively brass band and a determined paddleboarder, tapping into one of the UK’s fastest-growing water sports.
Jamie Dornan put his sculpted physique on full display as he stripped down for Diet Coke’s sizzling new ‘This Is My Taste’ campaign, launched on Sunday
The actor, 43, flaunted his toned torso in a pair of silver swimming trunks as he emerged from the water before sipping from an ice-cold can of Diet Coke
Following his debut as the new face of Diet Coke last year, building on the brand’s legacy of partnering with some of the world’s leading talent, Jamie returns to screens to champion individuality and self-expression.
Revealing his love for the popular trend of cold-water swimming, Jamie aims to encourage others to feel empowered to boldly express their tastes too.
Tara Byrnes, Diet Coke GB&I Senior Brand Manager, said: ‘Jamie Dornan’s authentic passion for cold-water swimming makes him the perfect fit for the next chapter of Diet Coke’s This Is My Taste.
‘He inspires others to embrace what they love. We’re inviting fans to take a break, and celebrate their unique tastes through the brand new in-app can personalisation tool – visit the Coke app to create yours today.’
Diet Coke’s latest campaign aims to encourage fans to boldly express their unique tastes and own their Diet Coke break, however they choose to take it.
As part of the launch, Diet Coke is inviting fans to design their own virtual can that reflects their personal style via the Coke app, showcasing their personal taste.
The new Diet Coke campaign comes after Jamie’s wife Amelia Warner gave a rare insight into the couple’s private family life together.
The 50 Shades of Grey star and the musician, 43, have been married since 2013 and are parents to daughters Dulcie, 11, Elva, nine and five-year-old Alberta.
In the cheeky new advert, Jamie revealed that the average Diet Coke break lasts eight minutes, which is ‘eight minutes back for embracing our unique tastes’
Speaking to Daily Mail, Amelia said how she believes at least one of their children will follow in their parents’ footsteps and get into show business.
‘I think the chances are high,’ she said. ‘I think that one of them will end up doing something in the industry, who knows?
‘They’re still quite young, and I think at that age they’re still forming, but I think definitely at least one [of them will], I don’t know what they’ll do. I don’t know what field.’
Gushing about Jamie, she added: ‘I think anyone that meets him thinks that [he is humble]. He’s just very humble, funny, down-to-earth and a great guy. Many people forget very quickly.’
‘I’m open to everything. I also think having daughters, there’s that extra [pressure]. I’m quite conscious of trying not to present anything to them that I wouldn’t normally do, or that’s not natural,’ she said.
It comes after Jamie made a very cheeky revelation about his sex life while talking to Nick Grimshaw at a Diet Coke event late last year.
The new Diet Coke campaign comes after Jamie’s wife Amelia Warner gave a rare insight into the couple’s private family life together (both pictured 2022)
The 50 Shades of Grey star and the musician, 43, have been married since 2013 and are parents to daughters Dulcie, 11, Elva, nine and five-year-old Alberta
The Irish actor took on the role of an ambassador for the drinks brand, with the campaign encouraging fans to proudly take ownership of their unique tastes, personal interests, and own their Diet Coke break moment.
And as host Nick asked The Fifty Shades star to reveal his ‘optimum Diet Coke moment’, Jamie appeared to hint at a cheeky response.
Agreeing with the radio host that a Diet Coke on holiday is the best, he then added: ‘Or in the morning after a sport,’ he said in a playful manner to much laughter.
Jamie – who’s been married to composer Amelia Warner for 11 years – continued: ‘It is quite nice after that,’ as the audience chuckled. ‘I’m also a golfer, so a nice one after golf.’
