Maya Jama turned up the heat in her sexiest outfit yet as she embraced her inner Kim Kardashian and hopped on the latex trend in a preview for Thursday’s episode of Love Island.
The presenter, 29, showcased her incredible curves in a skin-tight red dress as she just about held up her cleavage with some flame inspired straps.
Maya seemed to take inspiration from queen Kim who has never been afraid to push the boundaries with her racy figure-flaunting ensembles.
Over the year’s the reality star, 43, has proved she is a number one fan of latex after showcasing a number of raunchy looks throughout her career.
Her sister Khloe has also championed the style as the sisters continue to inspire a host of celebrities including Maya and fellow presenter AJ Odudu sending pulses racing in a their latex numbers.
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 2 The 'IT' latex dress is BACK! Maya Jama sent pulses racing in skin-tight red number in a Love Island sneak peek on Wednesday as she follows in the footstep of trendsetters Kim and Khloe Kardashian](https://i.dailymail.co.uk/1s/2024/07/04/10/86914409-13599623-And_stars_are_following_in_Kim_s_footsteps_as_Maya_Jama_became_t-a-52_1720084526843.jpg)
The ‘IT’ latex dress is BACK! Maya Jama sent pulses racing in skin-tight red number in a Love Island sneak peek on Wednesday as she follows in the footstep of trendsetters Kim and Khloe Kardashian
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 4 Over the year's Kim, 43, has proved she is a number one fan of latex after showcasing a number of raunchy looks throughout her career (pictured at a fragrance launch in 2015)](https://i.dailymail.co.uk/1s/2024/07/04/09/86911891-13599623-image-a-4_1720080188732.jpg)
Over the year’s Kim, 43, has proved she is a number one fan of latex after showcasing a number of raunchy looks throughout her career (pictured at a fragrance launch in 2015)
Kim first debuted her love of latex back in 2015 as she championed the wet-leather look for a fragrance launch in Australia.
Wearing a blush pink strapless midi dress by designer Atsuko Kudo, Kim put on a very busty display in the ensemble as she began building her latex wardrobe.
Later the star slipped into a latex black bodice at the GQ Woman Of The Year awards in September 2015 and to watch husband Kanye West perform at Made In America that summer.
Matching her sister, Khloe opted for a longer version of her sister’s iconic nude latex dress as she wowed in West Hollywood in 2022.
The star, now 40, went braless in the sexy number also by Atsuko that highlighted her ample chest and very slim physique.
Later that month she slipped into a Barbie pink latex dress as she got ready for her 38th birthday celebrations.
Meanwhile even pregnant Kim still made sure to show off her curves as she squeezed herself into another skintight dress by Atsuko Kudo to promote an energy drink in Nashville, Tennessee.
Speaking to MailOnline about Kim’s latex ensembles at the time the brand’s managing director, Simon Hoare, said: ‘Latex fits so much to the body that to the naked eye it’s very difficult to tell if it’s a top and a skirt, or a dress.’
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 6 AJ Odudu posed up a storm in a electric blue jumpsuit for Big Brother in October. However according to reports the ensemble was so tight she had to use lube to slide into it](https://i.dailymail.co.uk/1s/2024/07/04/09/86914405-13599623-image-a-39_1720083484331.jpg)
AJ Odudu posed up a storm in a electric blue jumpsuit for Big Brother in October. However according to reports the ensemble was so tight she had to use lube to slide into it
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 8 Matching her sister, Khloe opted for a longer version of her sister's iconic nude latex dress as she wowed in West Hollywood in 2022](https://i.dailymail.co.uk/1s/2024/07/04/11/58625967-13599623-Matching_her_sister_Khloe_opted_for_a_longer_version_of_her_sist-a-26_1720088783078.jpg)
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 10 Kim wore a shorter version of the number in February 2015](https://i.dailymail.co.uk/1s/2024/07/04/11/58628721-13599623-Kim_wore_a_shorter_version_of_the_number_in_February_2015-a-27_1720088783115.jpg)
Matching her sister, Khloe opted for a longer version of her sister’s iconic nude latex dress as she wowed in West Hollywood in 2022
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 12 The presenter, 29, showcased her incredible curves in a skin-tight red dress which reached just above her ankle and featured a sexy split](https://i.dailymail.co.uk/1s/2024/07/04/10/86914971-13599623-The_presenter_29_showcased_her_incredible_curves_in_a_skin_tight-a-51_1720084518096.jpg)
The presenter, 29, showcased her incredible curves in a skin-tight red dress which reached just above her ankle and featured a sexy split
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 14 Kim first debuted her love of latex back in 2015 as she championed the wet-leather look for a fragrance launch in Australia](https://i.dailymail.co.uk/1s/2024/07/04/09/86911893-13599623-image-a-3_1720080172594.jpg)
Kim first debuted her love of latex back in 2015 as she championed the wet-leather look for a fragrance launch in Australia
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 16 In 2022 Kim wowed again as she turned heads at The Kardashians premiere in a metallic silver gown](https://i.dailymail.co.uk/1s/2024/07/04/09/86911897-13599623-image-m-14_1720080978366.jpg)
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 18 The reality star flaunted her curvy derriere in the PVC black ensemble](https://i.dailymail.co.uk/1s/2024/07/04/09/86911901-13599623-image-a-15_1720080981821.jpg)
In 2022 Kim wowed again as she turned heads at The Kardashians premiere in a metallic silver gown
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 20 Khloe slipped into a Barbie pink latex dress as she got ready for her 38th birthday celebrations two years ago](https://i.dailymail.co.uk/1s/2024/07/04/11/86916179-13599623-image-m-24_1720087920891.jpg)
Khloe slipped into a Barbie pink latex dress as she got ready for her 38th birthday celebrations two years ago
Kim’s skin-tight outfit appears to leave little room for underwear, and Simon admitted it generally looks better if the wearer does go sans pants.
‘It’s probably better without if you can manage it – but I’d have to leave that up to the lady in question’.
The co-founder of the label said that they have met with the Keeping Up With The Kardashians star to discuss her beloved latex outfits.
‘We have met Kim and chatted about what she likes,’ he confirmed.
‘Atsko designs with 100 per cent the female body in mind, and of course Kim is just embodying the feminine shape right now. [The outfits] are very feminine and very empowering.’
Later in 2017 Kim paired her silver tresses with a PVC black strapless ensemble for the Tom Ford show at New York Fashion Week in 2018.
In 2022 Kim wowed again as she turned heads at The Kardashians premiere in a metallic silver gown.
The latex dress was exclusively designed by famed French fashion creator Manfred Thierry Mugler shortly before he passed away in January of that year.
Kim featured in a Balenciaga campaign as she showcased her signature curves in a black latex dress in their 2023 show.
But while it may look good, it isn’t always the easiest material to climb into and Kim struggled to squeeze into her iconic brown latex outfit for Paris Fashion Week in 2020.
In the hilarious video Kim cries out as she is helped by two others while trying to pull up the latex trousers as she fears she has ripped the ensemble.
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 22 Even pregnant Kim still made sure to show off her curves as she squeezed herself into another skintight dress by Atsuko Kudo to promote an energy drink in Nashville, Tennessee (pictured June 2015 while pregnant with her son Saint)](https://i.dailymail.co.uk/1s/2024/07/04/09/86911895-13599623-image-a-5_1720080200383.jpg)
Even pregnant Kim still made sure to show off her curves as she squeezed herself into another skintight dress by Atsuko Kudo to promote an energy drink in Nashville, Tennessee (pictured June 2015 while pregnant with her son Saint)
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 24 Kim's dress was designed by Atsuko Kudo and the brand’s managing director, Simon Hoare, admitted it generally looks better if the wearer goes without underwear](https://i.dailymail.co.uk/1s/2024/07/04/09/86911883-13599623-image-m-13_1720080246386.jpg)
Kim’s dress was designed by Atsuko Kudo and the brand’s managing director, Simon Hoare, admitted it generally looks better if the wearer goes without underwear
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 26 While it may look good, it isn't always the easiest material to climb into and Kim struggled to squeeze into her iconic brown latex outfit for Paris Fashion Week in 2020](https://i.dailymail.co.uk/1s/2024/07/04/10/86911885-13599623-image-a-48_1720084173259.jpg)
While it may look good, it isn’t always the easiest material to climb into and Kim struggled to squeeze into her iconic brown latex outfit for Paris Fashion Week in 2020
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 28 She matched with her sister Kourtney who wore a similar tight latex two piece in chocolate brown](https://i.dailymail.co.uk/1s/2024/07/04/11/72419293-13599623-Sister_act_Kim_Kardashian_and_Kourtney_Kardashian_aren_t_holding-a-25_1720088073201.jpg)
She matched with her sister Kourtney who wore a similar tight latex two piece in chocolate brown
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 30 AJ's outfit hugged every inch of her jaw-dropping figure and boasted a very racy thigh-high split which perfectly showcased her long toned legs](https://i.dailymail.co.uk/1s/2024/07/04/09/82531177-13599623-AJ_s_outfit_hugged_every_inch_of_her_jaw_dropping_figure_and_boa-a-40_1720083496528.jpg)
AJ’s outfit hugged every inch of her jaw-dropping figure and boasted a very racy thigh-high split which perfectly showcased her long toned legs
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 32 Back in 2015 Ellie Goulding channelled her inner Kim as she arrived at West Thirty Six's Halloween bash in a skintight latex dress, which flaunted every inch of her amazing figure](https://i.dailymail.co.uk/1s/2024/07/04/10/86914687-13599623-image-m-44_1720083862777.jpg)
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 34 Ellie's dress was remarkably similar to the custom latex number Kim wore](https://i.dailymail.co.uk/1s/2024/07/04/10/86914685-13599623-image-a-45_1720083866720.jpg)
Back in 2015 Ellie Goulding channelled her inner Kim as she arrived at West Thirty Six’s Halloween bash in a skintight latex dress, which flaunted every inch of her amazing figure
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 36 Kim featured in a Balenciaga campaign as she showcased her signature curves in a black latex dress in their 2023 show](https://i.dailymail.co.uk/1s/2024/07/04/10/76072605-13599623-Simply_stunning_As_for_the_mother_of_four_s_latest_campaign_with-a-47_1720084002661.jpg)
Kim featured in a Balenciaga campaign as she showcased her signature curves in a black latex dress in their 2023 show
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 38 Kim seemed ahead of the Barbie trend in 2018 as she wore a latex pink mini dress with a fries bag](https://i.dailymail.co.uk/1s/2024/07/04/10/86911889-13599623-image-a-46_1720083940970.jpg)
Kim seemed ahead of the Barbie trend in 2018 as she wore a latex pink mini dress with a fries bag
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 40 The star opted for a latex leopard print jumpsuit in 2019 as she flaunted her incredible curves](https://i.dailymail.co.uk/1s/2024/07/04/10/86911887-13599623-image-a-53_1720084535554.jpg)
The star opted for a latex leopard print jumpsuit in 2019 as she flaunted her incredible curves
And stars are following in Kim’s footsteps as Maya Jama turned up the heat in her sexiest outfit yet as she returned to the Love Island villa in a preview for Thursday’s episode.
The presenter, 29, showcased her incredible curves in a skin-tight red dress which reached just above her ankle and featured a sexy split.
The star of the dress was its straps which were designed to resemble flames and only just held up Maya’s cleavage.
Maya isn’t the only British presenter showing her love for latex after Big Brother host AJ Odudu posed up a storm in an array of skin tight outfits during the live shows.
The star posed up a storm in a electric blue jumpsuit, however according to reports the ensemble was so tight she had to use lube to slide into it.
A crowd whistleblower told The Sun: ‘First, a producer said she had to be lubed up to get into [the catsuit] and then her extra long wig kept getting caught on the legs with static.’
Bringing the latex back for Celebrity Big Brother in March, AJ sent temperatures soaring in a skin-tight brown latex dress.
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 42 More recently Kelly Rowland hopped on the trend as she donned a bodycon latex dress that showcased her incredibly sculpted arms during the Laughter Is the Best Medicine Gala in Los Angeles](https://i.dailymail.co.uk/1s/2024/07/04/10/84442827-13599623-Kelly_Rowland_43_showcased_her_impeccable_sense_of_style_by_shar-a-54_1720084938990.jpg)
More recently Kelly Rowland hopped on the trend as she donned a bodycon latex dress that showcased her incredibly sculpted arms during the Laughter Is the Best Medicine Gala in Los Angeles
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 44 Raye looked sensational in a black latex mini dress as she posed for a sultry shoot to celebrate the release of her new single, Genesis](https://i.dailymail.co.uk/1s/2024/07/04/10/85844593-13599623-Raye_looked_sensational_in_a_black_latex_mini_dress_as_she_posed-a-55_1720084947560.jpg)
Raye looked sensational in a black latex mini dress as she posed for a sultry shoot to celebrate the release of her new single, Genesis
!['IT' Latex Dresses: Maya Jama and the Kardashian Sisters Rock the Trend 46 Kim wearing Atsuko Kudo once again in a latex grey mini dress in 2018](https://i.dailymail.co.uk/1s/2024/07/04/10/86911881-13599623-Kim_wearing_Atsuko_Kudo_once_again_in_a_latex_grey_mini_dress_in-a-57_1720085133741.jpg)
Kim wearing Atsuko Kudo once again in a latex grey mini dress in 2018
The tight ensemble hugged every inch of her jaw-dropping figure and boasted a very racy thigh-high split which perfectly showcased her long toned legs.
Back in 2015 Ellie Goulding channelled her inner Kim as she arrived at West Thirty Six’s Halloween bash in a skintight latex dress, which flaunted every inch of her amazing figure.
The singer looked incredible in the seriously sexy dress which featured a low-cut, sweetheart neckline to draw attention to her chest and a choker strap.
More recently Kelly Rowland hopped on the trend as she donned a bodycon latex dress that showcased her incredibly sculpted arms during the Laughter Is the Best Medicine Gala in Los Angeles.
Raye also wowed a black latex mini dress as she posed for a sultry shoot to celebrate the release of her new single, Genesis.
The multi-Brit winner exuded glamour in a figure-hugging dress that clung to her slender curves.