Stars like Phoebe Burgess and Jules Robinson have stripped down for social media to raise awareness over the importance of sun safety.
Former WAG turned mummy blogger Phoebe, 33, shared a black and white photo to Instagram on Tuesday as part of a campaign for sunless tanning brand Sontse.
Phoebe posed with her bare back to the camera while wearing nothing but a pair of loose-fit jeans.
‘Some causes are worth getting UNDRESSED for… this time it’s sun safety,’ she captioned her post.
‘Sunless tanning brand Sontse asked me to bare all to raise awareness for skin cancer action week – and (*hopefully) help raise funds for Skin Check Champions.
Phoebe Burgess (pictured), 33, stripped down on social media as part of a campaign for sunless tanning brand Sontse
‘From the 20th November to the 26th November, Sontse is donating 5% of all profits to this important not-for-profit. We all love a tan, we all love the sun, but this is your reminder to stay safe this Summer.’
Meanwhile, Jules, 42, shared a similar black and white photo of herself — covering her breast with one arm and wearing a pair of jeans.
‘I’m embarrassed of what I use to do to my body when it came to having a tan!’ the former Married At First Sight star said.
‘Living in my apartment in Sydney on top of a 24 hr self service sunbed shop in 2001, I was in there regularly to get the “perfect” dark tan!’
Jules Robinson (pictured), 42, shared a similar black and white photo of herself — covering her breast with one arm and wearing a pair of jeans
Lisa Wipfli also joined in on the campaign
She continued: ‘Fast forward to 2020 onwards, multiple laser treatments on my chest and back to restore all the damage I did to myself! And wearing quality 50+ sun protection.
‘If you ever see me sporting a great tan, I can assure you it’s a sunless tan #faketan.’
Others who took part in the strip-down campaign included pharmaceutical scientist Hannah Collingwood English, Lisa Wipfli and KIIS FM radio host Byron Cooke.
Byron, who has suffered from basal cell carcinoma said: ‘This is a very different post for me – but I wanted to share my own personal journey with skin cancer and sun safety.’
KIIS FM radio host Byron Cooke (pictured), who has suffered from basal cell carcinoma, shared an image of himself pointing out his cancer removal scar
‘This scar on my chest is a result of the recent removal of a basal cell carcinoma. BCC is the most common form of skin cancer, and the most frequently occurring form of all cancers. Most are curable and cause minimal damage when caught and treated early,’ he added.
‘When sunless tanning brand, Sontse “undress” and bare all, to raise awareness for skin cancer action week, I obviously said yes!
‘Skin cancer is often the forgotten cancer, so as we head into summer, please let this be your reminder to cover up, wear your SPF and keep your skin safe and if you haven’t – Get your skin checked!’
Sontse is a tanning brand that offers a natural-looking, vegan-friendly sunless tanning solution.
Pharmaceutical scientist Hannah Collingwood English also shared a photo to raise awareness
As part of During National Skin Cancer Action Week, from November 20 to November 26, Sontse is donating five per cent off all profits to Skin Check Champions – a non-profit health promotion charity that champions early detection.
‘I’ve seen multiple family members, past and present, affected by different types of cancers,’ Sontse founder Jayde Houndalas said.
‘As Aussies, we not only have a love for the beach, warmer weather and being active outside, we are reputably known for having such a laid back nature – which isn’t always a good thing as this approach is taken with our skin and sun safety.
‘That’s why this National Skin Cancer Action Week we have banded together, to “undress” the conversation and bare all to raise awareness around such an important topic. Together, we can do more.’
READ MORE: Michael Clarke admits he’s ‘scared’ by his skin cancer battle: ‘I’m a dad – I don’t want to go anywhere’