Chloe Szepanowski has announced the closure of her activewear brand.
The Queensland beauty influencer shared the sad news in an Instagram post on Tuesday, revealing her clothing business, SZEP, was closing its doors.
But Chloe’s choice of attention-grabbing post to make the announcement had some of her fans confused and annoyed.
The Instagram post showed the blonde beauty wearing her own brand while heavily pregnant.
However, many did not realise it was a throwback image, with several followers thinking that the post was a new pregnancy announcement at first.
‘Clickbaiting your followers by making it seem like you’re pregnant…? Not a good take’ complained one person.
Chloe Szepanowski (pictured) has announced the closure of her activewear brand, SZEP. The Instagram post showed the blonde beauty wearing her own brand while heavily pregnant
However, many did not realise it was a throwback image, with several followers thinking that the post was a new pregnancy announcement at first
‘I thought this was a pregnancy announcement’ another admitted while one more said, ‘Wait guys is she pregnant?’
‘Wait wait I’m confused are you pregnant? Or is the photo referencing being a mum to the boys already? If so congratulations!’ someone else wrote.
‘Ohh thought there was another baby’ yet another said in the comments.
Chloe explained in her lengthy caption that she was making a ‘big announcement’.
‘There’s been some big changes happening in my life. I have been contemplating in prayer for a good year now to gain clarity and direction’ she wrote.
‘It is with sadness and a peace that I lay down Szep for a little while. I’m not sure what’s next however I have peace knowing that motherhood is my heart and raising the boys.
‘It has been so much fun having Szep, I learnt so much creatively & had so many visions for it. However not enough time to pursue it all. As I lay it down, I’m sure that the path will be revealed to me’.
She suggested to fans that they should snap up the remaining stock, saying, ‘don’t miss out on grabbing your favs before we shut the website’.
‘Clickbaiting your followers by making it seem like you’re pregnant…? Not a good take’ complained one person
Forever grateful! And I look forward to sharing more of my journey again as I continue to navigate with God’ Chloe concluded.
Last year, Szepanowski and Mitch Orval announced they are officially engaged.
Mitch, 28, got down on one knee and proposed to the stunning model, 26, during a getaway at Tiwi Island Retreat in the Northern Territory.
A clip shared to social media shows the couple enjoying a drink on a sandy beach before Mitch’s surprise proposal.
The model couldn’t hide her shock and excitement as she said yes. The couple, who have been together for nine years, immediately shared a passionate kiss and embrace while their son, Arti, looked on.
‘We’re getting married @mitchellorval Special place forever @tiwiislandretreat,’ Chloe captioned the post.
The romantic scene, shared to Instagram, quickly garnered a flood of congratulations from friends and fans.
‘Congratulations, my smile is so big at your lil jump when he got down,’ one user wrote.
Last year, Szepanowski and Mitch Orval announced they are officially engaged. Both pictured
Mitch and Chloe are popular social media influencers. The couple share two sons, Arti, four, and Sunny, two. All pictured
‘This bought tears to my eyes. Love how you two have navigated your lives, your love for each other and your beautiful boys and your faith in god,’ another commented.
‘I’m sooo happy for you guys, seeing your relationship since the start and to now is so beautiful. always love you guys,’ a third said.
Mitch and Chloe are popular social media influencers and have a combined Instagram following of close to a million.
The couple share two sons, Arti, four, and Sunny, two.
