I’m A Celebrity… Get Me Out Of Here! has been forced to apologise after accidentally liking an ‘offensive’ Instagram comment about one of this year’s contestants.
The apology, posted on the show’s social media platforms, said the comment had used ‘unacceptable language’ and apologised for any ‘offence’ caused.
The comment, left by a viewer underneath a post celebrating Sam Thompson opening up about his ADHD to Josie Gibson and Marvin Humes, was about Nella Rose.
The YouTuber, 26, has caused a stir during her time in camp, frequently making headlines for her outspoken nature.
The statement, posted on the show’s social media platforms, read: ‘Yesterday we accidentally liked a comment on Instagram while scrolling down through viewer comments.
I’m A Celebrity… Get Me Out Of Here! has been forced to apologise after accidentally liking an ‘offensive’ Instagram comment
The comment referred to 2023 contestant Nella Rose, who has been a divisive figure on this year’s show
‘The post in question contained unacceptable language about one of our campmates and we apologise for the mistake made and any offence caused.
‘We seek to champion all our campmates and would always urge our audience to be kind when commenting on social media.’
The apology post on Instagram has now received 88,000 likes.
The problematic comment read: ‘You know why, because Josie is a genuine person, Nelly [redacted by MailOnline due to body-shaming content] is just after publicity whatever.’
Nella has proven a divisive figure in camp, and the apology also received mixed responses.
One said: ‘A lot of these comments are beyond hateful. People need to remember it’s a TV show’
One wrote underneath the post: ‘Why the unnecessary statement? You’re drawing attention to an issue nobody knew had happened.’
Nella’s row with First Dates’s Fred Sirieix – now referred to as ‘Dadgate’ – prompted 861 complaints to watchdog Ofcom.
The apology, posted on the show’s social media platforms, said the comment had used ‘unacceptable language’ and apologised for any ‘offence’ caused
Nella has proven a divisive figure in camp, and the apology also received mixed responses
The apology said that the show’s social media account had ‘accidentally’ liked the problematic comment (above)
Fred had joked to Nella that he is ‘old enough to her her father’ – hours after Nella opened up to campmates about losing both of her parents.
Nella exploded at Fred, refusing to eat the food he had cooked after the seemingly innocent comment.
Nella has also rowed with Nigel Farage about cultural appropriation and Brexit, telling him that ‘black people hate you’.
But her family are convinced that her ‘Congolese spirit’ will see her ultimately win the show.
Speaking exclusively to MailOnline, a relative said: ‘All of Nella’s siblings and other members of her family, wherever they are in the world, are watching her in the jungle – and praying that she wins.
‘We are very proud of her achievements, it’s amazing what she’s done. She is showing the fighting spirit of the Congolese people and we are all with her.’
Arguing in support of Nella Rose, younger audiences tend to draw attention to the fact that the YouTube star is grieving, having lost both of her parents in the last seven years.
Despite Nella being the bookies’ favourite to leave the show first, jockey Frankie Dettori received the fewest votes from the public and was the first to leave camp on Sunday night.
Nella fell out with Fred Sirieix in an argument now referred to as ‘dadgate’
Nella has also fallen out with ex UKIP leader Nigel Farage over issues such as Brexit and cultural appropriation
It comes after I’m A Celeb fans slammed Moonpig for a ‘tasteless’ card appearing to mock Nella.
Cards featuring Nella appeared on the website of personalised greeting card company Moonpig – displaying the social media star in her jungle garb.
But it was quickly met with backlash and was branded ‘weird’ and ‘tasteless’ by viewers.
The card features a cartoon drawing of Nella looking horrified, along with the quote ‘I’m really offended that it’s your birthday’.
The fallout left viewers divided as many felt Fred hadn’t done anything wrong – but fans have leapt to her defence as the card went up for sale.
One wrote on X, formerly Twitter: ‘This is so disappointing from Moonpig. You can think Nella overreacted/misunderstood Fred but absolutely no need to mock how she processes grief for a cheap laugh.
The card features a cartoon drawing of Nella looking horrified, along with the quote ‘I’m really offended that it’s your birthday’. It has since been removed
Another said: ‘This is SO weird and tastless.’
A third said: ‘I’m not a fan of Nella but this is full on wrong and Moonpig should know better ffs!!’
However, others merely saw the card as a funny joke. One said: ‘They’re not mocking her trauma, they’re mocking the fact she was offended by a simple figure of speech. It’s really not that deep.’
Moonpig now seem to have deleted the card from their website. MailOnline contacted Moonpig for comment at the time.
I’m A Celebrity 2023: Meet the campmates
NIGEL FARAGE
Claim to fame: Former leader of the UK Independence Party and leader of the Brexit Party.
Phobias: Nobody likes rats, snakes and I am dreading anything to do with heights.
Biggest misconception you want to dispel?: I have been demonised over the years and so it will be nice to show people I am not nasty.
Role in camp: Lead on starting up plenty of campfire discussions.
Aside from your family, what will you miss the most whilst in camp?: A pint in the pub and the news.
Best & worst attributes: I hope to cheer people up when they are down. Worst? I am impatient and I do snore.
Dream camper: As a controversial political media figure, I never name names… But I am looking forward to meeting interesting people from all different fields
DANIELLE HAROLD
Claim to fame: EastEnders actress.
Phobias: Rats. I hate them!
Biggest misconception you want to dispel in the jungle?: I can be a little ditzy at times but I am definitely not a ‘dumb blonde’. I want to show I can do the trials, challenges and get stuck in.
Role in camp: Shoulder to cry on, help others if they are feeling low in camp.
Aside from family, what will you miss most whilst in camp?: Snacking. I am a little muncher and I am going to miss my morning cup of tea, too!
Best & worst attributes: I’d like to think I will be good if people are really struggling. I am not, however, very good at being bored, nor am I a morning person either.
Dream camper: Ed Sheeran. If he brings his guitar into camp, he can sing for us.
FRED SIRIEIX
Claim to fame: First Dates star.
Phobias: I am scared of everything. I am dying to find out how vile the food will be!
Biggest misconception you want to dispel in the jungle?: I don’t think there is anything but I am looking forward to learning more about myself during my time in the camp.
Role in camp: I will definitely muck in with all the jobs. I don’t mind cooking or cleaning the toilets.
Aside from your family, what will you miss the most whilst in camp? My bed. It’s super comfy. I will also miss a cup of coffee in the morning.
Best & worst attributes: I like to have fun but I do snore and I am impatient!
Dream camper: It’s going to be nice to meet everyone but I’d love to see Dolly Parton, The Rock or Snoop Dog in there.
NELLA ROSE
Claim to fame: YouTuber and Catfish UK star.
Phobias: I am fearful of everything!
Biggest misconception you want to dispel in the jungle? I am a pretty open book.
Role in camp: Keep the morale and humour high.
Aside from your family, what will you miss the most whilst in camp? My phone… I am always on it!
Dream camper: Alison Hammond or Adele.
NICK PICKARD
Claim to fame: Hollyoaks star.
Phobias: I am a bit scared of the dark. When you go to the House of Horrors at Halloween and things jump out at you, I am not very good when I can’t see!
Biggest misconception you want to dispel in the jungle: It will be nice to go in as me and not as my Hollyoaks character.
Role in camp: Grafter or chef, I am quite good at cooking. But I’ve never cooked on a fire before. Aside from family, what will you miss most whilst in camp: Football and my creature comforts.
Best & worst attributes: I’d like to think I am a nice person and a good team player. I am not lazy but I do have a few bad habits like picking my nose. My girlfriend has been trying to train me to stop!
Dream camper: Sir Alex Ferguson or Neil Warnock.
FRANKIE DETTORI
Claim to fame: Champion Jockey
Phobias: I am not sure as I don’t walk across rooftop planks in the middle of the day nor do I have any snakes or rats in the house!
Biggest misconception you want to dispel in the jungle: None. I’ve lived in the public domain for as long as I can remember so I’d hope everyone knows me well.
Role in camp: To have fun with everyone, I am a happy-go- lucky person.
Aside from your family, what will you miss the most whilst in camp? Travelling. I have spent my whole life at airports and I’ve got to like it!
Best & worst attributes: I am outgoing and I am a fighter. Worst? I can’t sit still and I am impatient.
Dream camper: Robbie Williams would be fun.
JAMIE LYNN SPEARS – LEFT!
Claim to fame: Zoey 101 and Sweet Magnolias star.
Phobias: I am scared of everything.
Biggest misconception you want to dispel in the jungle?: I think this is a nice chance to show who I really am.
Role in camp: Hopefully I will be the one who can support everyone.
Aside from family, what will you miss the most whilst in camp? A normal bathroom, air conditioning and my bed.
Best & worst attributes: I think my best quality is it takes a lot to hurt my feelings; but I am impatient and my family would say I get in a bad mood a lot.
Dream camper: Nicole Kidman, she is my favourite actress in the whole wide world, or Reece Witherspoon.
SAM THOMPSON
Claim to fame: Made In Chelsea star and radio presenter.
Phobias: I am not a creepy crawly guy and I hate anyone or anything touching my neck.
Biggest misconception you want to dispel in the jungle?: Since the age of 21, I’ve spent my whole life on TV and so I feel whether people have a good or bad opinion of me, it’s probably warranted!
Role in camp: I’m a ‘yes’ man so cooking, cleaning I will do whatever they want me to do.
Aside from family, what will you miss most whilst in camp?: I know this sounds lame but gaming.
Best & worst attributes: I’d like to think I am the court jester and I don’t take things too seriously, so if anyone is having a bad day I would like to put a smile on their face. Worst? I am quite forgetful and I am bad at focusing on things.
Dream camper: Stephen Fry. I think I would self-combust if he was going in the jungle!
JOSIE GIBSON
Claim to fame: This Morning presenter.
Phobias: Insects and I freeze every time I see a spider and I am not sure what I am going to do if I am in a trial with them!
Biggest misconception you want to dispel in the jungle?: I would like people to know I am very clever at knowing useless information!
Role in camp: Mum. I am very motherly and I also love chatting to people.
Aside from family, what will you miss most whilst in camp?: Getting up to blow dry my hair and putting a bit of make-up on!
Best & worst attributes: I am an optimist and I love meeting people from all walks of life. Worst? I can be quite nosey and I am worried about my temper if I am too hungry.
Dream camper: Dawn French, I love her.
MARVIN HUMES
Claim to fame: JLS star.
Phobias: Heights. I have pulled out of a skydive with JLS in the past because I was too scared!
Biggest misconception you want to dispel in the jungle: To show I am not just a member of a boy band. It will be nice for people to learn more about me.
Role in camp: I’d like to think I will be a shoulder to cry on and a mediator.
Aside from family, what will you miss most whilst in camp?: My fantasy football app! I am obsessed with it! Four weeks without music is a long time, too.
Best & worst attributes: I’ve got three children under the age of ten and you definitely need a lot of patience for that! Worst? Rochelle would probably say I get ‘hangry’ if I don’t have enough food.
Dream camper: Paddy McGuinness – I’ve done Soccer Aid with him before and I know he’s funny, he gets stuck in and he is hands on.
GRACE DENT – LEFT!
Claim to fame: MasterChef star and food critic.
Phobias: Horrible people.
Biggest misconception you want to dispel in the jungle: People think I am quite forthright and scary but I don’t think I am scary! Hopefully people will see this.
Role in camp: Shoulder to cry on and I am a practical cook so I can help out.
Aside from your family, what will you miss the most whilst in camp? My three cats and my make-up bag. I love a bit of glamour.
Best & worst attributes: I would like to think I am funny! My worst quality is lack of sleep. I like my sleep.
Dream camper: Queen Camilla. She would be very practical. And Madonna – she could perform tracks from her Greatest Hits tour!
TONY BELLEW
Claim to fame: Former champion boxer
Phobias: Like most normal people, I am scared of almost everything.
Biggest misconception you want to dispel in the jungle: People will portray me as something I am not because of the profession I have had. I am just a normal person.
Role in camp: I’d like to think I am domesticated so hopefully I can help out.
Best & worst attributes: I do get hangry…who doesn’t! But I am easy going and I get on with everyone.
