The viewing figures for the I’m A Celebrity… Get Me Out Of Here! finale have been released – and marked a steep drop from 2022.
An average of 6.6 million viewers tuned in to watch Sam Thompson be crowned King of The Jungle on Sunday night, peaking at an overnight audience of 7.6 million.
Last year’s final peaked at 11.5 million viewers (10.1 million average) and saw Lioness Jill Scott claim the crown.
It has been a difficult year for ITV bosses, due to early departures from Grace Dent and Jamie Lynn Spears.
The show also saw a boycott over the signing of ex UKIP leader Nigel Farage – as well as outrage at his 1.5 million show fee.
The viewing figures for the I’m A Celebrity … Get Me Out Of Here! finale have been released – and marked a steep drop from 2022 to see Sam Thompson (pictured) crowned winner
Last year’s final peaked at 11.5 million viewers and saw Jill Scott claim the crown
However, former Made In Chelsea star Sam, 31, won over viewers with his bubbly and entertaining personality, with Tony Bellew claiming second place.
An ITV spokesman said: ‘I’m A Celebrity is the biggest entertainment show on any channel this year having launched with 10.9 million.
‘The series is currently averaging a consolidated 9 million viewers and last night’s finale drew a peak overnight audience of 7.6 million (average 6.6 million).’
Viewing figures have been lower that the previous year throughout the series – with 2.2 million fewer tuning in for the launch show last month.
In 2022, the I’m A Celebrity… launch got an audience of over 10 million people at its peak – up two million from the previous year.
That was despite former health secretary, Matt Hancock being paid £400k to join the line-up, donating 3% of that fee to charity.
It has since been revealed that Sam won the show with a landslide victory, claiming over 50 per cent of the vote.
ITV released two sets of figures which showed the percentages for the top three before voting was frozen and later re-opened for the final two.
The MIC star (centre) came out on top with over 50% after Boxer Tony Bellew, 41 (left) finished in second place and Nigel Farage , 59 (right) third
In the first round Sam raked in 43.35 per cent which was miles out in front of Tony who got 30.87 per cent and Nigel with 25.7 per cent. .
Then in the final vote Sam’s lead only increased as he bagged 56.64 per cent of viewers votes, beating Tony’s 43.36 percentage share by a whopping 13 per cent.
Sam had been the bookies favourite to win for the past couple of weeks after proving popular with ITV viewers.
Sam jumped into the arms of runner-up Tony when hosts Ant McPartlin and Declan Donnelly announced the results, before admitting he was ‘overwhelmed’.
He said: ‘I’m really overwhelmed, I didn’t think I’d even be invited on the show. I don’t know what to say.’
Asked what he had to say to those who had voted for him, he tearfully said: ‘I’m so grateful, thank you so much. I’ve dreamed of doing this show for years and years and you’ve made a boy’s dream come true.’
Tony wasn’t too disappointed to have finished second as he felt his new friend was a more than worthy winner.
He said: ’10 days ago, I knew. I knew when I first met him, I’ve never met a person like him… He deserves it more than anything and I couldn’t be happier.’
Sam had been open about being a superfan of the show and admitted it was ‘100 times’ better than he had expected it to be.
Interviewed alongside Tony ahead of the result, he was asked if it had lived up to his expectations and said: ‘It did so much more, I’ve never been so shocked in my life, times 100 everything, the little moments are the best moments as well.
‘My favourite time in the entire jungle was when Snake Rock came back and we had the entire family back together… The vibe was so amazing and I thought, “I don’t think I’ve ever been as happy as I am now”.’
Meanwhile Sam’s girlfriend Zara McDermott shared the moment she discovered he had been crowned King Of The Jungle as she hosted a viewing party for his loved ones.
Alongside a video of Sam’s family and friends jumping in the air, she wrote: ‘The moment we all found out… OUR KING OF THE JUNGLE!!!!’
I’m A Celebrity 2023: Meet the campmates
NIGEL FARAGE
Claim to fame: Former leader of the UK Independence Party and leader of the Brexit Party.
Phobias: Nobody likes rats, snakes and I am dreading anything to do with heights.
Biggest misconception you want to dispel?: I have been demonised over the years and so it will be nice to show people I am not nasty.
Role in camp: Lead on starting up plenty of campfire discussions.
Aside from your family, what will you miss the most whilst in camp?: A pint in the pub and the news.
Best & worst attributes: I hope to cheer people up when they are down. Worst? I am impatient and I do snore.
Dream camper: As a controversial political media figure, I never name names… But I am looking forward to meeting interesting people from all different fields
DANIELLE HAROLD – VOTED OUT!
Claim to fame: EastEnders actress.
Phobias: Rats. I hate them!
Biggest misconception you want to dispel in the jungle?: I can be a little ditzy at times but I am definitely not a ‘dumb blonde’. I want to show I can do the trials, challenges and get stuck in.
Role in camp: Shoulder to cry on, help others if they are feeling low in camp.
Aside from family, what will you miss most whilst in camp?: Snacking. I am a little muncher and I am going to miss my morning cup of tea, too!
Best & worst attributes: I’d like to think I will be good if people are really struggling. I am not, however, very good at being bored, nor am I a morning person either.
Dream camper: Ed Sheeran. If he brings his guitar into camp, he can sing for us.
FRED SIRIEIX – VOTED OUT!
Claim to fame: First Dates star.
Phobias: I am scared of everything. I am dying to find out how vile the food will be!
Biggest misconception you want to dispel in the jungle?: I don’t think there is anything but I am looking forward to learning more about myself during my time in the camp.
Role in camp: I will definitely muck in with all the jobs. I don’t mind cooking or cleaning the toilets.
Aside from your family, what will you miss the most whilst in camp? My bed. It’s super comfy. I will also miss a cup of coffee in the morning.
Best & worst attributes: I like to have fun but I do snore and I am impatient!
Dream camper: It’s going to be nice to meet everyone but I’d love to see Dolly Parton, The Rock or Snoop Dog in there.
NELLA ROSE – VOTED OUT!
Claim to fame: YouTuber and Catfish UK star.
Phobias: I am fearful of everything!
Biggest misconception you want to dispel in the jungle? I am a pretty open book.
Role in camp: Keep the morale and humour high.
Aside from your family, what will you miss the most whilst in camp? My phone… I am always on it!
Dream camper: Alison Hammond or Adele.
NICK PICKARD – VOTED OUT!
Claim to fame: Hollyoaks star.
Phobias: I am a bit scared of the dark. When you go to the House of Horrors at Halloween and things jump out at you, I am not very good when I can’t see!
Biggest misconception you want to dispel in the jungle: It will be nice to go in as me and not as my Hollyoaks character.
Role in camp: Grafter or chef, I am quite good at cooking. But I’ve never cooked on a fire before. Aside from family, what will you miss most whilst in camp: Football and my creature comforts.
Best & worst attributes: I’d like to think I am a nice person and a good team player. I am not lazy but I do have a few bad habits like picking my nose. My girlfriend has been trying to train me to stop!
Dream camper: Sir Alex Ferguson or Neil Warnock.
FRANKIE DETTORI – VOTED OUT!
Claim to fame: Champion Jockey
Phobias: I am not sure as I don’t walk across rooftop planks in the middle of the day nor do I have any snakes or rats in the house!
Biggest misconception you want to dispel in the jungle: None. I’ve lived in the public domain for as long as I can remember so I’d hope everyone knows me well.
Role in camp: To have fun with everyone, I am a happy-go- lucky person.
Aside from your family, what will you miss the most whilst in camp? Travelling. I have spent my whole life at airports and I’ve got to like it!
Best & worst attributes: I am outgoing and I am a fighter. Worst? I can’t sit still and I am impatient.
Dream camper: Robbie Williams would be fun.
JAMIE LYNN SPEARS – WALKED!
Claim to fame: Zoey 101 and Sweet Magnolias star.
Phobias: I am scared of everything.
Biggest misconception you want to dispel in the jungle?: I think this is a nice chance to show who I really am.
Role in camp: Hopefully I will be the one who can support everyone.
Aside from family, what will you miss the most whilst in camp? A normal bathroom, air conditioning and my bed.
Best & worst attributes: I think my best quality is it takes a lot to hurt my feelings; but I am impatient and my family would say I get in a bad mood a lot.
Dream camper: Nicole Kidman, she is my favourite actress in the whole wide world, or Reece Witherspoon.
SAM THOMPSON
Claim to fame: Made In Chelsea star and radio presenter.
Phobias: I am not a creepy crawly guy and I hate anyone or anything touching my neck.
Biggest misconception you want to dispel in the jungle?: Since the age of 21, I’ve spent my whole life on TV and so I feel whether people have a good or bad opinion of me, it’s probably warranted!
Role in camp: I’m a ‘yes’ man so cooking, cleaning I will do whatever they want me to do.
Aside from family, what will you miss most whilst in camp?: I know this sounds lame but gaming.
Best & worst attributes: I’d like to think I am the court jester and I don’t take things too seriously, so if anyone is having a bad day I would like to put a smile on their face. Worst? I am quite forgetful and I am bad at focusing on things.
Dream camper: Stephen Fry. I think I would self-combust if he was going in the jungle!
JOSIE GIBSON – VOTED OUT!
Claim to fame: This Morning presenter.
Phobias: Insects and I freeze every time I see a spider and I am not sure what I am going to do if I am in a trial with them!
Biggest misconception you want to dispel in the jungle?: I would like people to know I am very clever at knowing useless information!
Role in camp: Mum. I am very motherly and I also love chatting to people.
Aside from family, what will you miss most whilst in camp?: Getting up to blow dry my hair and putting a bit of make-up on!
Best & worst attributes: I am an optimist and I love meeting people from all walks of life. Worst? I can be quite nosey and I am worried about my temper if I am too hungry.
Dream camper: Dawn French, I love her.
MARVIN HUMES – VOTED OUT!
Claim to fame: JLS star.
Phobias: Heights. I have pulled out of a skydive with JLS in the past because I was too scared!
Biggest misconception you want to dispel in the jungle: To show I am not just a member of a boy band. It will be nice for people to learn more about me.
Role in camp: I’d like to think I will be a shoulder to cry on and a mediator.
Aside from family, what will you miss most whilst in camp?: My fantasy football app! I am obsessed with it! Four weeks without music is a long time, too.
Best & worst attributes: I’ve got three children under the age of ten and you definitely need a lot of patience for that! Worst? Rochelle would probably say I get ‘hangry’ if I don’t have enough food.
Dream camper: Paddy McGuinness – I’ve done Soccer Aid with him before and I know he’s funny, he gets stuck in and he is hands on.
GRACE DENT – WALKED!
Claim to fame: MasterChef star and food critic.
Phobias: Horrible people.
Biggest misconception you want to dispel in the jungle: People think I am quite forthright and scary but I don’t think I am scary! Hopefully people will see this.
Role in camp: Shoulder to cry on and I am a practical cook so I can help out.
Aside from your family, what will you miss the most whilst in camp? My three cats and my make-up bag. I love a bit of glamour.
Best & worst attributes: I would like to think I am funny! My worst quality is lack of sleep. I like my sleep.
Dream camper: Queen Camilla. She would be very practical. And Madonna – she could perform tracks from her Greatest Hits tour!
TONY BELLEW
Claim to fame: Former champion boxer
Phobias: Like most normal people, I am scared of almost everything.
Biggest misconception you want to dispel in the jungle: People will portray me as something I am not because of the profession I have had. I am just a normal person.
Role in camp: I’d like to think I am domesticated so hopefully I can help out.
Best & worst attributes: I do get hangry…who doesn’t! But I am easy going and I get on with everyone.
