How Blake Lively is using ‘style as a shield’ amid Justin Baldoni legal battle

Blake Lively has found herself in the spotlight, again, amid her ongoing legal battle with her former It Ends With Us co-star, Justin Baldoni. 

As she steps back into the spotlight to promote her latest film, Another Simple Favor, alongside Anna Kendrick, there has been a noticeable shift in her public style. 

In an exclusive interview with DailyMail.com, fashion designer, Teresa Fernandez, explained how the Gossip Girl star, 37, has been ‘using style as a subtle shield’ as she tiptoes back into the public. 

‘Instead of reactive or loud fashion statements, she’s opting for high-caliber, composed looks that convey professionalism and poise. It’s a quiet form of brand control,’ the Spanish designer, currently based in the Netherlands, speculated.  

Fernandez noted that she believes Lively’s latest looks reflect an attempt to reaffirm her brand as ‘stylish, in control, and elegantly distanced from chaos.’

‘During the It Ends With Us press tour, her looks leaned romantic — soft tones, vintage-inspired pieces, and silhouettes that carried a sense of nostalgia,’ Fernandez pointed out. ‘In more recent appearances, particularly around Another Simple Favor, she’s pivoted.’

As Blake Lively steps back into the spotlight to promote her latest film, Another Simple Favor, alongside Anna Kendrick, there has been a noticeable shift in her public style; seen in 2024

As Blake Lively steps back into the spotlight to promote her latest film, Another Simple Favor, alongside Anna Kendrick, there has been a noticeable shift in her public style; seen in 2024

Unlike her glamorous, floral-inspired press tour wardrobe during the It Ends With Us press tour, Fernandez highlighted how the actress is, now, leaning more toward ‘sharper tailoring, more structured silhouettes, luxe fabrics like leather, and power labels like Chanel.’

‘It’s a noticeable shift from softness to strength — and it feels incredibly intentional,’ she stressed. ‘Your clothes speak before you do.’

Fernandez went on to describe how public figures tend to use clothing as a ‘non-verbal press strategy’ during times of controversy or turbulent press cycles.

Fernandez pointed out that, last week, Lively appeared to be sending a message with her look as she attended a special screening for Another Simple Favor in London. 

Unlike her preppy Chanel ensemble, worn to a photo call for the movie just hours earlier, the fashion expert called her plunging leather gown a ‘bold move.’

She opted to style the edgy leather David Koma jacket, complete with floor-length fringe, with thigh-high Christian Louboutin boots. 

‘Not only was it fashion-forward, but symbolic,’ she insisted. ‘Leather connotes strength, confidence, a bit of edge. It reads like: “I’m unshaken.”‘

Fernandez also theorized that there was a ‘clear strategy’ to her Chanel look too.

In an exclusive interview with DailyMail.com, fashion designer, Teresa Fernandez, explained how the Gossip Girl star, 37, has been 'using style as a subtle shield' as she tiptoes back into the public

In an exclusive interview with DailyMail.com, fashion designer, Teresa Fernandez, explained how the Gossip Girl star, 37, has been ‘using style as a subtle shield’ as she tiptoes back into the public

Fernandez noted that she believes Lively's latest looks reflect an attempt to reaffirm her brand as 'stylish, in control, and elegantly distanced from chaos' down to her every accessory

Fernandez noted that she believes Lively’s latest looks reflect an attempt to reaffirm her brand as ‘stylish, in control, and elegantly distanced from chaos’ down to her every accessory

While discussing Lively's press looks for Another Simple Favor, Fernandez highlighted how the actress is leaning more toward 'sharper tailoring, more structured silhouettes, luxe fabrics like leather, and power labels like Chanel'

While discussing Lively’s press looks for Another Simple Favor, Fernandez highlighted how the actress is leaning more toward ‘sharper tailoring, more structured silhouettes, luxe fabrics like leather, and power labels like Chanel’

She explained that Lively went for an ‘understated but meticulously elegant’ outfit with her Chanel black-and-yellow cardigan, leather skirt and knee boots. 

She completed the polished ensemble with a quirky crossbody shaped like a camera. 

Despite looking effortlessly put together, it is clear every accessory was meticulously from her dangling lemon wedge earrings to her diamond-encrusted flower barrette.

During both events, she sported a sheer, nude manicure with gold accents.

Unlike her preppy Chanel ensemble, worn to a photo call for the movie just hours earlier, the fashion expert called her plunging leather gown a 'bold move'

Unlike her preppy Chanel ensemble, worn to a photo call for the movie just hours earlier, the fashion expert called her plunging leather gown a ‘bold move’

'Not only was it fashion-forward, but symbolic,' she insisted. 'Leather connotes strength, confidence, a bit of edge. It reads like: "I¿m unshaken"'

‘Not only was it fashion-forward, but symbolic,’ she insisted. ‘Leather connotes strength, confidence, a bit of edge. It reads like: “I’m unshaken”‘

Fernandez went on to describe how public figures tend to use clothing as a 'non-verbal press strategy' during times of controversy or turbulent press cycles

Fernandez went on to describe how public figures tend to use clothing as a ‘non-verbal press strategy’ during times of controversy or turbulent press cycles

For the SXSW premiere of Another Simple Favor, Lively seemingly attempted to keep the focus on her fashion as she arrived in a custom ’50s-inspired dress by Reneé Masoomian.

While strutting down the red carpet, she removed her short-sleeve mauve midi coat and revealed a striking, latex corset and skirt. 

For the occasion, she wore her long blonde tresses in retro victory rolls and sported multiple cocktail rings on her fingers.

The look was very much a calculated choice and commitment to method dressing as most stars would not dare wear a full latex dress in 80 degree weather. 

According to the designer’s Instagram, the latex wedding dress worn by Lively’s character, Emily Nelson, in the upcoming thriller was also designed by Masoomian. 

For the SXSW premiere of Another Simple Favor, Lively seemingly attempted to keep the focus on her fashion in a custom '50s-inspired dress by Reneé Masoomian

For the SXSW premiere of Another Simple Favor, Lively seemingly attempted to keep the focus on her fashion in a custom ’50s-inspired dress by Reneé Masoomian

While strutting down the red carpet, she removed her short-sleeve mauve midi coat and revealed a striking, latex corset and skirt

While strutting down the red carpet, she removed her short-sleeve mauve midi coat and revealed a striking, latex corset and skirt

For the occasion, she wore her long blonde tresses in retro victory rolls and sported multiple cocktail rings on her fingers

For the occasion, she wore her long blonde tresses in retro victory rolls and sported multiple cocktail rings on her fingers

According to Fernandez, Lively is navigating the ‘delicate balance’ between  relatability and professionalism during a scandal.

‘You want to appear grounded, but not vulnerable,’ she said. ‘Blake’s recent choices strike that tone perfectly: timeless, tailored, and undeniably composed. It’s the same approach many of our clients take when navigating leadership roles or high-pressure moments — fashion becomes a tool for clarity and quiet confidence.’ 

Celebrity PR and branding expert, Sarah Schmidt, also told DailyMail.com that she believes Lively’s ‘parade of grayscale suits, luxe neutrals, and blackout jumpsuits’ are an attempt to appear ‘above the noise.’

‘It’s textbook image recalibration—buttoned-up silhouettes and sober palettes designed to rebuild trust without saying a word,’ Schmidt claimed. 

Among the most iconic looks was a floor-length Tamara Ralph dress, worth more than $33,000, at the film's UK premiere at Odeon Luxe (seen on August 08, 2024)

Among the most iconic looks was a floor-length Tamara Ralph dress, worth more than $33,000, at the film’s UK premiere at Odeon Luxe (seen on August 08, 2024)

Still, she cautioned that while ‘fashion can shift the frame’ it can’t erase scrutiny. 

‘When controversy circles, a wardrobe pivot alone won’t save the storyline. A black jumpsuit won’t rewrite what the headlines already printed; a neutral dress can’t erase the narrative on TikTok,’ Schmidt noted. ‘Celebrities often turn to clothing as armor during scandals, hoping the right hemline or hue telegraphs contrition or control.’

As for whether her rebrand will work, Schmidt, who has worked with celebrities like Bill Maher, Melissa Rivers and Bella Thorne, stated ‘audiences today are too savvy.’

‘It’s a smart start, but ultimately, the damage and the redemption will live in the scroll, not the seams,’ Schmidt concluded. 

As Lively keeps her head held high, the Green Lantern actress has not allowed backlash to steer her away from a number of glamorous looks, including the shimmering silver gown she wore to the SNL 50th Anniversary Special in February. 

Flowers have been a key theme in Blake's wardrobe during her promotional tour.

The actress, 36, who portrays lead role Lily Bloom, has commanded attention in recent weeks as she stepped out these incredible floral designer numbers

Showing off her amazing figure, Blake slipped into a vintage Vivienne Westwood white floral dress from 1994 in New York

Flowers have been a key theme in Blake’s wardrobe during her promotional tour. Here she is pictured in three different floral outfits 

The event marked her first red carpet appearance of 2025 and first following her lawsuit against Baldoni, who vehemently denies her sexual harassment allegations. 

Her floral-covered gown was reminiscent of her glitzy It Ends With Us press tour looks and accessorized with plenty of diamonds and a pair of strappy metallic pumps.

Last year, the performer wowed with a number of knock-out floral dresses on behalf of It Ends With Us, a romantic-drama based on the 2016 novel by Colleen Hoover.

Her looks her a nod to her character in the film, Lily Bloom, who owns a flower shop. 

Among the most iconic looks was a floor-length Tamara Ralph dress, worth more than $33,000, at the film’s UK premiere at Odeon Luxe. 

Another standout look included the $19,000 cutout jeans she wore to an early screening of the flick in Grapevine, Texas; seen in June 15, 2024

Another standout look included the $19,000 cutout jeans she wore to an early screening of the flick in Grapevine, Texas; seen in June 15, 2024

The dress was adorned with crystal mesh petals, featuring a crystal orchid and cherry blossom neckline. She finished off her look with floral-themed pieces from Lorraine Schwartz Jewelry. 

The actress completed her look with a striking scarlet feather shawl, while glittering silver heels were visible beneath her floor-length hemline as she made her way across the white carpet. 

To the New York City premiere, she sent the internet into a frenzy over her Versace dress, previously worn by Britney Spears in 2003. 

Another standout look included the $19,000 cutout jeans she wore to an early screening of the flick in Grapevine, Texas.

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