was one of many stars toasting their parents on Mothering Sunday.
The TV presenter, 44, posted a sweet tribute to her lookalike mum Linda alongside her rarely seen sister Kelly.
Taking to social media, Holly posed in a patterned dress as she smiled for a wholesome selfie.
Alongside the post, she penned: 'Happy Mother’s Day to all the Mothers today… but especially mine… love you Mama (her favourite song)
In another hint that she's been gearing up to make her comeback, Holly has been far more active on social media of late, sharing snaps from recent holidays and giving fans a glimpse into her enviable wardrobe.
Holly Willoughby posed with her lookalike mum Linda and her rarely seen sister Kelly as she shared a sweet selfie to mark Mother's Day on Sunday
It comes shortly after it was reported that ITV have shelved Holly's show You Bet! after she turned down the presenting gig
Certainly, an increased social media presence is crucial given Holly's plan to move on from traditional TV and harness the power of online.
The Daily Mail's - that she is working on a new digital project which will involve both producing and presenting her own show to be streamed online.
Katie understands that it might have echoes of her time at This Morning, where she transformed herself from children's presenter to household name.
The new project, which she is self-funding, is still under development. But Holly has impressive help on hand.
She is working with a team at her husband Dan Baldwin's television production company Hungry Bear, which is behind shows such as , and 's Big Show, both screened on One.
'Holly has done television for 25 years and now she wants to make her own thing,' a friend of the star shared.
'And now daytime television is very much on the slide and it's time for something new. She is excited, it is something so new and innovative, hopefully it will work.
'The television landscape has changed so much, people are consuming content on TikTok and other digital platforms.
'Holly has seen an opportunity now to start something new which has a future, unlike the kind of stuff she has done in the past.'
Such is Holly's determination to start afresh that she turned down the chance of hosting ITV's You Bet! for a third time, having hosted two specials with Stephen Mulhern in 2024. The series has since been axed.
