Helen Flanagan Stuns in Swimwear for Primark Ad Amid £3.5M Fortune Loss

Helen Flanagan put on a very busty display as she modelled skimpy swimwear for a new Primark ad on Tuesday.

The ‘broke’ soap star, 34, has suffered a series of bitter setbacks after losing her £3.5million fortune.

And in her latest money-making scheme, Helen flashed her envious physique while promoting the brand’s newest swimwear range on her Instagram.

Helen – who recently returned from a surprise trip to the French Riviera for Cannes Film Festival – posed in glam beachwear while dipping her toes in the sea.

She showcased the blue floral swimming costume, part of the brand’s forthcoming Love The Summer range and available for just £14. 

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The actress recently announced that she has been forced to put her ‘forever home’ up for sale as she can no longer afford its upkeep.

This followed her pleas to magistrates when she appeared on speeding charges earlier this year that she is a ‘single mum’ who struggles to scrape together cash for a £10 taxi fare.

The actress’ company HJF Darling Ltd published accounts for the year to the end of August 2024 of £135,387, leaving after tax a balance of £75,615.

Speaking candidly to The Declutter Hub podcast about her living situation in April, Helen explained: ‘It actually makes me sad that I’m going to be leaving soon because I actually put so much effort into it. 

‘When we moved I put like a lot of my savings into doing the house up and making it look really beautiful.

‘But it’s a big house. It’s an eight-bedroom house, which is obviously really hard to keep on top of.’ 

The ‘newly-single’ star recently confirmed her boyfriend Robbie Talbot had moved out of the home she shares with her three children, previously claimed her finances were so dire that she was struggling to afford the price of public transport.

The actress is understood to be single after breaking off her relationship with Robbie, 45, just over a year after the pair went public. 

She shares three children Matilda, 9, Delilah, six, and Charlie, four, with her footballer ex Scott Sinclair.

Helen had previously hinted at wanting more children with the former non-league footballer, but is said to have had a change of heart over over recent months. 

A source told The Sun: ‘They want different things in life. She has just landed a new acting job and is trying to juggle work projects with the kids.

‘She sat him down two weeks ago and said, ”This isn’t working”… She just wants to be on her own for a while although she still has feelings for him.’ 

In April, Helen admitted she is no longer living with Robbie after he briefly moved into her home, sharing at the time it wasn’t helpful for her children who ‘miss’ their dad.

The actress and her ex-fiancé Scott Sinclair, 36, separated in 2022 after 13 years together.

She told The Sun: ‘I’d asked him to stay for a while, because I often get quite scared in the house on my own and feel safer with a man there.

‘But Matilda is very sensitive and a proper daddy’s girl, and she struggles with not seeing Scott as often as she’d like.

‘I always think about how she feels when she misses her dad, and having my boyfriend there maybe doesn’t help her.’

Speaking on The Mail’s The Life of Bryony podcast in March, Helen praised Robbie and the positive impact he’d had on her mental and emotional wellbeing. 

She said: ‘He’s lovely. Everybody loves him. I just met him at a bar. I literally, I just, I could not stop laughing at this guy.’

‘My boyfriend’s actually the funniest guy I’ve ever met. He’s got two kids and he’s, he’s really beautiful with my children.’

‘I think that’s what made me fall more in love with him because he’s so good with my mental health things and that’s the main thing for me that I need.’

She added: ‘I need someone that’s good for me mentally and emotionally, that’s my top thing and that’s what I’ve realised.’

‘No disrespect to the father of my children, I’ll always have that love for him, but he didn’t know how to cope with me or didn’t know how to do that, and not everybody does, but because the man that I’m with now really knows how to do that, it makes me happy.’