Heid Katona Embraces Fame Like Princess Andre: Magazine Shoots, Influencer Deals, and TV Appearances Ahead for BFF Mums

The rise of nepo babies has skyrocketed in the last decade as celebrity children have started using social media for influencing jobs while being guided by their ‘momagers’.

And Heidi Katona, the 18-year-old daughter of Atomic Kitten and reality show darling Kerry, could be the next big thing in the nepo baby generation.

The teenager looks set to follow in the footsteps of Princess Andre, the eldest daughter of Kerry’s BFF Katie Price who already has a predicted net worth of upwards of £500,000, after landing the front cover of OK! Magazine to celebrate her 18th birthday.

Kerry, 44, has thrown her hat into the ring to become the next Kris Jenner as her daughter, who she shares with Mark Croft, has already appeared in a scene on Celebs Go Dating during her mother’s segment.

Her potential plans for future stardom are being heavily supported by Kerry – who shot to fame through her time as a singer for Atomic Kitten – as she said she has taken inspiration from Kris and Beyoncé on how to make her children a success.

Heidi, who boasts 18,000 followers on Instagram, has reportedly just ‘done her first solo shoot’ – a claim made by her mother for her New Magazine column.

Kerry Katona , 44, has thrown her hat into the ring to become the next Kris Jenner as she vowed to be her daughter Heidi’s ‘momager’, 18, who she shares with Mark Croft

Heidi has started following the footsteps of her family friend, Princess Andre, 18, (pictured) who is the daughter of former model Katie Price, 47, and popstar Peter Andre , 52

Kerry, who is also a mother to Molly, Maxwell and Lilly-Sue, gushed of her daughter: ‘She’s hilarious, and has that star quality. I’ll be her momager. I’ve been around 30 years so I know how the industry works. I feel like Kris Jenner!’

Speaking to MailOnline about the nepo babies’ potential, brand and culture expert Nick Ede revealed: ‘Heidi is following in the footsteps of Princess and carving out a lucrative career for herself as a brand ambasdor and influencer. 

‘They have a long way to go to get to Kardashian status but they are becoming well know and will make some good money in the next few years.’

Heidi is currently a brand ambassador for In Print We Trust, as her fans can get 10 per cent off using her code.

And it is not just TV appearances and brand deals that Heidi can capitalise off, as her TikTok and Instagram accounts have amassed over 20,000 followers.

With her 18,000 Instagram followers, she is estimated to earn anywhere between £160 to £245 for each sponsorship brand deal video.

But while this is a substantial amount of money, this is just 10 per cent of what Princess’s ratings can secure.

For a single sponsorship brand deal video, the blonde beauty can be anywhere between £2,540 to £3,810.

Princess has a predicted networth  upwards of £500,000, as she just landed the front cover of OK! Magazine to celebrate her birthday and bought her own Audi with her own money

And with Heidi’s status, fortune and public visibility on the rise, Kerry has started to help navigate her daughter into the world of showbusiness

Nick added: ‘Princess has made money from being a brand ambassador. She is also filming a reality show documenting her 18th birthday and with that she will be paid over 30K plus it will give her a platform to make even moee money. 

She’s a long way from becoming a millionaire like her father but she’s going to get there in the next few years as her fame rises. 

‘Heidi has a much longer way to go but now she’s started to use her social media platforms I can see her making at least 100K in the next year from brand deals and other PR promotions.’ 

Heidi has been trying to break onto the showbusiness scene for many years as she appeared on The Voice Kids in 2020.

Having confessed previously that ‘she knows she will be famous in the future’, the brunette beauty has also teased that she has considered going on Love Island when she is older enough.

And there is more to come for the star as a source told the Sun last year that she had ‘already secured some incredible opportunities, including a casting in for a lead role in a Pinocchio feature film’.

Heidi appears to be taking inspiration of success from family friend Princess as the Katona and Price families have been spending more time with one another over recent years.

Her potential plans for future stardom are being heavily supported by Kerry – who shot to fame through her time as a singer for Atomic Kitten – as she said she has taken inspiration from Kris and Beyoncé on how to make her children a success

Princess has achieved an incredible feat through her nepo baby status as she has vowed to become a ‘millionaire by the age of 20’ and has already bought her first Audi with her own money.

She has signed big money deals with clothing and beauty brands, including  an ambassador role for high street chain Superdrug, Studio London, Morphe and Revolution.

She made her modelling debut last year and is preparing to star in her own TV show for the first time.

In 2024, Princess made her modelling debut with PrettyLittleThing after signing a four-figure deal with the brand.

News of Princess’ new modelling job was revealed in 2023 and she was said to be ‘over the moon’ to be joining the likes of Molly-Mae Hague and Gemma Owen on the retailer’s roster.

A source revealed: ‘Princess is so excited, she’s looked up to her mum for years and has aspired to model for a brand like PrettyLittleThing since she can remember.

‘She knows she’s still young at 16, but Pete is going to oversee her work with PLT to ensure she’s protected and well looked after.

‘The partnership was born organically after Princess posted on Instagram about wearing the brand, it’s naturally a great fit for both parties.’

Her mother Katie started modelling at the age of 17 as a fresh-faced natural beauty.

Princess has achieved an incredible feat through her nepo baby status as she has vowed to become a ‘millionaire by the age of 20’ (pictured with mum Katie Price) 

Princess has been heavily influenced by their dad Pete, who – in sharp contrast to their mother’s wild ways – had strict rules about family time, respect and manners

Since her first brand deal, Princess has gone on to work with other fashion and beauty brands, including White Fox and Boots.

But this is not the limit, as she has previously confessed to Somerset Live that she looks up to the likes of Kylie Jenner and is hopeful for bigger opportunities now that she has turned 18.

‘I love Kylie, I really look up to her,’ Princess shared previously, also citing influencer Molly-Mae Hague as a significant role model.

‘The goal is to emulate these women in creating a truly successful business and brand. That’s the main thing I’m excited about as I approach adulthood,’ she explains.

But while Kerry is overseeing Heidi’s career, Katie has kept her distance from Princess’ business dealings. Most significantly she has been banned from appearing on her daughter’s anticipated fly-on-the-wall ITV series.

Cameras have followed Princess as she had business meetings with brands such as hair-styling giant GHD, attended glitzy industry events, one of which was last month’s Boohoo summer party in London which saw her pose on the red carpet alongside her glamorous step-mum Emily.

She made her catwalk debut at the opening of the Ibiza Fashion Festival on June 12, where she was joined by her brother Junior, 20, and his girlfriend Jasmine Orr, 24, who flew out to the Balearic Isle to film scenes for her ITV show.

The programme is being made by Peter Andre’s management company, Can Associates, who looked after Katie when she was with Pete from 2003 until 2009, the year they sensationally split.

During their time together, Can arranged for the couple to make a big money reality show with ITV called Katie And Peter and helped make them millions.

But Katie has since fallen out with Can, so that put an end to any chances of her appearing on Princess’s programme.

Heidi, who boasts 18,000 followers on Instagram, has reportedly just ‘done her first solo shoot’ – a claim made by her mother for her New Magazine column

Heidi has been trying to break onto the showbusiness scene for many years as she appeared on The Voice Kids in 2020

Princess and Junior have been heavily influenced by their dad Pete, who – in sharp contrast to their mother’s wild ways – had strict rules about family time, respect and manners, and made sure the pair finished their education before embarking on their careers in the limelight. 

Kerry meanwhile – who rose to fame as a member of Atomic Kitten in the late 1990s – previously admitted that her being famous has affected her kids.

She told New! magazine column: ‘It’s so difficult to bring up children in the spotlight because it’s like they’re being catapulted into a different world.

‘They aren’t famous themselves but have been brought up in a world of fame and people look at them differently for that.

‘I know my children have found it hard and they definitely have some issues that have arisen from it.’

But now Kerry is said to be taking this in her stride as she is ready to take on the already brutal job of momaging.

On whether Heidi and Princess could one day eclipse their parents’ fame – brand expert Nick mused: ‘I think that Princess will for sure – she’s already pretty astute when it comes to money and we will see her making a lot more very quickly. 

‘Heidi again if she plays it right will do very well from a brand ambassador point of view.’ 

He added that their superstar parents could also benefit from their nepo babies if they play their cards right.  

‘If they follow Kris Jenner’s lead with 10 percent cut they will be making a good lot of money in the next few years which will fund their lifestyles too!’