Hailey Bieber is the worker bee in her family.
Not only does she model for major brands, but she also runs her beauty company Rhode.
A source has told DailyMail.com that is why the A-list supermodel is in New York City this week.
‘She is taking meetings here and there for new projects, she is super busy with her brand, which is doing better than she ever expected, it is a wonderful thing,’ noted the insider.
And there is talk about expanding Rhode too: ‘She can create an empire and she likely will. She is very driven and she is a planner. She has guts and thinks like a CEO.’
Meanwhile, her husband Justin Bieber – with whom she has son Jack Blues, age five months – likes to ‘chill with friends’ as he is more ’emotional and leads with his heart.’
Hailey Bieber is the worker bee in her family. Not only does she model for major brands, but she also runs her beauty company Rhode. She is business minded. But her husband Justin Bieber likes to chill and is the more emotional, creative type a source has said
A source has told DailyMail.com that is why the A-list supermodel is in New York City this week. ‘She is taking meetings here and there for new projects, she is super busy with her brand, which is doing better than she ever expected, it is a wonderful thing,’ noted the insider
‘He is always working on music and toying with new ideas, he always has a guitar in his hand, he is super creative, but he does not work as much as she does,’ says the source.
‘Justin already has so much success behind him, he is comfortable, he doesn’t need to prove anything.’
The source adds that while some have said the two are having trouble, all is fine: ‘She is the leader and he doesn’t mind following her.’
In recent months fans have worried that the power couple is on the outs. Eyebrows were raised when Justin unfollowed Hailey on Instagram, but he said he was hacked.
The Love Yourself hitmaker took to his Instagram Story on January 21 to confirm that it was not him who hit the unfollow button on her page amid speculation the pair were heading for a divorce.
He wrote: ‘Someone went on my account and unfollowed my wife. S*** is getting suss out here.’
The 30-year-old pop star – who has five-month-old son Jack Blues with the 28-year-old model – also re-followed his wife on the social media platform.
The couple have faced a string of rumors they were splitting since they married in 2018, but Justin recently brushed off the gossip in a New Year post.
Business vs bumbering: Hailey has been looking ready for a business meeting while Justin is in his slippers
He commented on a series of photos posted by Hailey on Instagram to ring in 2025, which showed her posing in a bikini: ‘Um. Goin anywhere with u bb. Happy new year. (sic)’
Hailey captioned her carousel of images: ‘Wake up, it’s 2025!’
It included snaps from her and Justin’s New Year’s Eve party, which included caviar-topped In-N-Out burgers and martinis.
A source recently told Page Six she and Justin ‘couldn’t be happier’ while ‘adjusting to life as parents of a newborn’.
They added: ‘Hailey has seen a whole different side to Justin since becoming a father and she’s more in love with him than ever.’
The source admitted even though ‘every day is a learning experience’ for the pair, they are apparently ‘loving navigating this new chapter together’.
They went on: ‘Hailey feels incredibly blessed to be celebrating her first Christmas as a mom.
The star recently talked to Vogue about her Rhode brand; she might expand too
She is thrilled that her company has taken off, says a source, and does not want to slow down
‘When Justin asked Hailey what she wanted for Christmas this year, she really couldn’t think of anything because she has everything she could ever want.’
The insider also said even though Justin and Hailey ‘have discussed having more kids’ in the future, they are ‘happy with where things are at’ in their lives.
Hailey also posted online on December 30 sharing her thanks for the last year of her life after having her first child.
She captioned a black-and-white snap of herself showing off a previously unseen snap from her pregnancy: ‘Thank you 2024,’ adding an angel emoji to her upload.
Hailey is also doing tons of press these days. She talked to Vogue magazine this week.
Hailey Bieber has shared her guide to getting lip liner right.
The 28-year-old model/social media star has launched her own Peptide Lip Shape pencils for her Rhode beauty brand with a work-out-themed campaign featuring singer Tate McRae and models Yoon Bae, Anyier Anei, and Mahi Kabr.
And she’s now revealed the secret to the perfect pout is smudging the liner and she’s included a handy brush called a ‘smudger’ in her new product to help fans recreate her look.
Detailing the way she puts lip liner on in a video for Vogue, Hailey explained: ‘This is our smudger on the other end… I don’t know if anyone can relate to this but when you’re out, you’re doing a lip liner …
Justin likes to chill out, but he often has a guitar in his hand and creates new music with his buddies, says the source
He seems like a big goof off, but here he was actually modeling for Calvin Klein
‘I’m always going in and smudging it with my finger but sometimes I don’t wanna have to use my finger so this is really convenient for smudging and also it has a few edges that you can use to clean up the lip if you go too far outside of where you wanna go.’
The Rhode lip pencils come in 11 shades and sell for $24.
The product was announced in a post on the brand’s Instagram page which stated: ‘We’re shaping the world of Rhode … Peptide Lip Shape has arrived.
‘Enhance your lips effortlessly. peptide lip shape is a hybrid formula infused with volumizing skincare ingredients.
‘It glides on to create a contoured effect and is clinically proven to enhance the appearance of lip fullness instantly and over time.’
The colour selection focuses on neutrals and Hailey previously told previously told Harper’s Bazaar she prefers flesh tones to bold colours.
She explained: ‘Since we’re just getting into color [with Rhode], I liked the idea of flesh tones, which is out of the box yet still in the same world as the Rhode gray.
‘I use a lot of flesh tones, like creams, nudes, tans, in my house.’