Hailey Bieber Slams 'Losers' Behind Marriage Rumors While Promoting Justin's Album

Hailey Bieber had some choice words for her and husband Justin Bieber’s detractors as she took to social media to promote the singer’s upcoming album Swag.

Rumors about the state of the A-list couple’s marriage have swirled over the last year amid concern for Justin’s well-being due to his erratic behavior.

And Hailey took aim at the ‘losers’ who’ve speculated about their relationship as she re-posted a photo of Justin’s massive Swag billboard in NYC’s Times Square.

The Rhode founder, 28, captioned the post: ‘Is it finally clocking to you f***ing losers?’

She appeared to suggest that Justin’s recent bizarre behavior wasn’t the result of any marriage troubles but due to him being hard at work on his long-awaited music, which he partially recorded in Iceland back in April.

Justin’s surprise album announcement Thursday also included intimate promotional photos featuring wife Hailey and their 11-month-old son Jack Blues.

Hailey Bieber had some choice words for her and her husband Justin Bieber ‘s detractors as she took to social media to promote the singer’s upcoming album Swag

The couple, who wed in 2018, welcomed their first child last August.

And the baby boy appeared in the moody portfolio for Swag, which was photographed by 31-year-old Justin’s longtime pal Rory Kramer in the countryside by a barn.

In one image, Justin held his diaper-clad son, whose face was turned away from the camera, against him as he posed under the sun in a white tank top that flashed his tattoos.

The star also modeled acid-washed jeans that were worn super low to reveal his underwear.

And little Jack Blues, who will turn one in August, had on no shirt, just his white diaper as mom Hailey cradled him in one arm while Justin posed just feet away from his family.

For the shoot, Hailey had on little makeup and her hair down as she looked sleepy while in a white tank top and jeans as well as sneakers.

Justin also posted several shots without Jack as he and Hailey showed off their romantic chemistry for the camera.

One image captured the couple posing face-to-face with Justin’s arm wrapped around Hailey’s slim waist.

The images were taken to promote Justin’s seventh full-length album.

Hailey appeared to take aim at the ‘losers’ who have speculated about their marriage as she re-posted a photo of Justin’s massive Swag billboard in NYC ‘s Times Square

Rumors about the state of the A-list couple’s marriage have swirled over the last year amid concern for Justin’s well-being due to his erratic behavior; the couple seen in February

He teased fans with his return to music on Thursday afternoon with billboards with ‘Swag’ on them in major cities around the world as he is set to release new music on Friday.

Presumably ‘Swag’ – which has already been blasted online – will be the name of the album, but no confirmation has been made as of yet.

DailyMail.com has reached out to representatives for Bieber and Def Jam Records and have yet to hear back.

The singer’s last album release was Justice back in March 2021.

The album garnered critical acclaim and spawned successful commercial tracks such as Peaches, a Billboard Hot 200 chart-topper; and the top 10 hits Holy, Anyone and Ghost.

The Hollywood Reporter first revealed that Justin will be releasing new music.

The billboards – which have been seen from Los Angeles to Iceland – which feature the potential name also include a black and white photo of a shirtless Justin who is holding son Jack Blues Bieber, 10 months, over his head as the toddlers legs hung up in the air.

‘Swag’ would be an interesting name for an album as it is a slang word which had its heyday in the late 2000s and early 2010s when Justin’s career first began.

Some detractors on X (formally Twitter) suggested that the term and Bieber’s career have become passé.

Justin’s surprise album announcement Thursday also included intimate promotional photos featuring wife Hailey and their 11-month-old son Jack Blues

Justin also posted several shots without Jack as he and Hailey showed off their romantic chemistry for the camera

The couple welcomed their baby son last August

A commenter on the the Pop Base post wrote: ‘We left him and his fans in 2015’

‘I don’t want it,’ one wrote while another said: ‘Marketing is getting weird these days.’

Other fans were excited about the announcement as one posted the ‘I used to pray for times like this’ Meek Mill/Michael Jordan meme while another wrote: ‘King of Pop is coming.’

The singer went to Iceland in late April to finish up the project as he famously documented the trip on social media at the time as he was also joined by son Jack.

Features on the album were also seemingly revealed as tracklists on some of the billboards list out Gunna, Sexyy Red, and Cash Cobain as collaborators.

Due to the family-oriented album artwork, fans are convinced Swag will be a deeply personal album with Justin.

Many speculate that the star will delve into the marriage rumors about him and Hailey, which have dominated the headlines for the last year.

Just recently, Us Weekly claimed that the couple’s relationship has been under a lot of stress and that it’s been affecting Hailey, who sold her beauty brand Rhode for $1billion back in April.

‘Justin’s been a hard person to deal with recently because of what he’s going through,’ a source dished. ‘It’s been really hard on [Hailey].’

Swag is Justin’s long-awaited seventh studio album and it will be released Friday. He promoted the release by debuting billboards across North America on Thursday

The insider added: ‘Family issues have clouded her success.’

Hailey has allegedly been frustrated over Justin’s ‘loose cannon’ antics but that divorce isn’t on the table for them.

‘She knows that’s part of the industry and who she’s married to. They don’t talk about divorce,’ the source claimed.

A second insider confirmed the odds of them calling it quits ‘are very slim, especially because of their faith.’

Both the couple have taken it upon themselves to combat the marital strife by sharing glimpses at their life on social media — though these attempts have been clouded by Justin’s bizarre posts aimed at Hailey, including his recent swipe at her Vogue cover.

Justin will also likely explore his experience as a new father as well as his mental and physical health on the album, which premieres Friday.

Justin shot to fame as a 15-year-old with the release of 2010 single, Baby.

A lot has changed in Justin’s personal life since his last album was released in 2021, including welcoming son Jack with Hailey.

In February 2023, Bieber officially canceled the remainder of his Justice World Tour after the singer said he was diagnosed with the condition Ramsay Hunt syndrome, which can lead to facial paralysis.

‘Swag’ would be an interesting name for an album as it is a slang word which had its heyday in the late 2000s and early 2010s when Justin’s career first began; seen with Hailey in April 2022

Bieber had previously had to cancel shows on the tour in the fall of 2022, explaining his absences from the stage in an emotional post on his Instagram Stories.

‘Earlier this year, I went public with my battle with Ramsay-Hunt Syndrome, where my face was partially paralyzed,’ he said. ‘As a result of this illness, I was not able to complete the North American leg of the Justice Tour.

He also split from longtime manager Scooter Braun in 2023.

Back in January 2023, he sold his entire music catalog – featuring songs from his entire 15 year recording career – for a whopping $200million.

His music was to Blackstone-backed Hipgnosis Songs Capital for over $200million the company announced at the time.

The star is worth an estimated $300million and has sold 150million records worldwide, making him one of the most successful recording artists in history.