Hailey Bieber unzipped her blue denim jeans to flash her toned tummy for massive new campaign as her star continues to rise in the supermodel world.
The images for the fall 2025 collection were released on Tuesday morning.
‘Fall campaign,’ wrote Bieber on Instagram with a heart emoji as she shared images from the campaign. Lori Harvey and Candice Swanepoel hit the like button.
‘DKNY channels everything I love about New York: it’s energized, unique and full of inspiration,’ Hailey told People. ‘There is a balance of structure and ease that makes everything so wearable. I gravitate towards elevated classics that I can throw on but still feel intentional. This collection fits into my everyday life; it’s effortless, versatile, and understated, which is how I like to dress.’
Photographed by Mikael Jansson in a warehouse space in New York City, the campaign highlights how Hailey ‘extends the original DKNY attitude into today,’ a press release shared.
Pops of the brand’s signature iconic Taxi cab yellow color appear throughout the campaign to connect it to the original brand DNA.
Hailey Bieber unzipped her blue denim jeans to flash her toned tummy for massive new campaign as her star continues to rise in the supermodel world
The images for the fall 2025 collection were released on Tuesday morning. ‘Fall campaign,’ wrote Bieber on Instagram with a heart emoji as she shared images from the campaign. Lori Harvey and Candice Swanepoel hit the like button
‘DKNY channels everything I love about New York: it’s energized, unique and full of inspiration,’ Hailey told People on Tuesday
‘The collaboration marks a fresh chapter for the brand, rooted in New York street style and redefined through Hailey’s lens: timeless, self-assured, and effortlessly cool,’ a press release said.
‘We are excited to have Hailey as the global face of DKNY. Beyond her phenomenal success story, she has an aspirational yet relatable style that captures our brand ethos. Hailey gives off incredible energy through her attitude and style that captures the spirit of New York,’ says Jeff Goldfarb, Executive Vice President of G-III Apparel Group.
DKYN was launched in 1989 by Donna Karan.
The brand has often used NYC as a backdrop for ad campaigns with stars such as Emily Ratajkowski.
Meanwhile, Hailey’s husband Justin has been sharing a series of affectionate photographs with his wife.
The singer, 31, and model Hailey, 28, have faced months of speculation about their marriage, with Justin also raising concern among fans about his mental health and substance use after uploading images showing him apparently smoking marijuana.
But he has now appeared cuddled up with Hailey in several new family-friendly images, with the pair also photographed with their 15-month-old son Jack Blues on a holiday in Idaho.
‘There is a balance of structure and ease that makes everything so wearable. I gravitate towards elevated classics that I can throw on but still feel intentional,’ added the mother to baby Jack Blues, age one
Justin captions one black and white image of them together: ‘Sorry to the gurl I cropped out of this pic.
‘I just love this pic of hails and I lol.’
In a huge contrast with his recent sombre social media activity, Justin is seen grinning with and hugging Hailey – who he married in 2018.
Images show them sitting together outdoors, as well as on quilts and pillows spread across green grass. Some of the new images were set to Otis Redding’s 1965 song That’s How Strong My Love Is.
Justin’s recent album Swag, his seventh studio record, had also prompted concern from fans and critics.
Its release in July, his first in four years, was marked by lyrics referencing conflict and personal struggles.
Hailey added: ‘This collection fits into my everyday life; it’s effortless, versatile, and understated, which is how I like to dress’
Photographed by Mikael Jansson in a warehouse space in New York City, the campaign highlights how Hailey ‘extends the original DKNY attitude into today,’ a press release shared
Pops of the brand’s signature iconic Taxi cab yellow color appear throughout the campaign to connect it to the original brand DNA
‘The collaboration marks a fresh chapter for the brand, rooted in New York street style and redefined through Hailey’s lens: timeless, self-assured, and effortlessly cool,’ a press release said
‘We are excited to have Hailey as the global face of DKNY. Beyond her phenomenal success story, she has an aspirational yet relatable style that captures our brand ethos. Hailey gives off incredible energy through her attitude and style that captures the spirit of New York,’ says Jeff Goldfarb, Executive Vice President of G-III Apparel Group
On the track Daisies, he sings: ‘Baby, I ain’t walking away / You were my diamond / Gave you a ring / I made you a promise / I told you, I’d change / It’s just human nature / These growing pains / And baby, I ain’t walking away.’
The lyrics had sparked rumors about a rift with Hailey.
A source told the Daily Mail: ‘When Justin is in the studio making new music, he gets completely consumed and shuts everything else out.’
In June, fans were unsettled by a long Instagram message posted by Justin.
He wrote: ‘Telling other humans they deserve something is like raising someone else’s kids. Who are you to tell someone what someone should or shouldn’t have? That’s not your place. God decides what we deserve.’
Hailey and Justin Bieber embrace while watching games from the sidelines at The League in LA on August 28
The post prompted messages of concern in the comments, with followers urging him to take a break from social media.
Speculation about Justin and Hailey also grew after Justin was accused of ‘acting single’, with fewer posts showing him alongside Hailey.
Justin has previously faced health issues after being diagnosed with Ramsay Hunt syndrome in 2022, which caused partial paralysis of his face and forced him to postpone touring.
This month, however, the couple have been seen together more frequently.
On Monday (25.08.25), Justin and Hailey were photographed in Los Angeles holding hands. He wore a Cannabis graphic T-shirt, a bucket hat and slippers, while Hailey was in a white crop top and denim jeans.
