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Hailey Bieber looked downcast as she was seen for the first time since she was mercilessly mocked over her Rhode beauty ‘tampon holder’ accessory.
The wife of Justin Bieber, 28, was spotted driving in her Range Roger with her baby Jack Blues after a studio session with her husband in Los Angeles.
For the outing she wore a black leather jacket which she paired with black leggings, white socks and chucky sliders.
Hailey has been at the center of controversy in recent days after she debuted a Rhode Belly Chain – a waist chain meant to hold her lip tints – on her Instagram feed.
The chain was shown in a series of promotional photos of her new tint release, ‘Lemontini’ Peptide Lip Tint.
But it was her ‘belly chain’ that caught her followers’ eyes as they claimed it looked like a ‘tampon holder’.
Hailey Bieber, 28, looked downcast as she was seen for the first time since she was mercilessly mocked over her Rhode beauty ‘tampon holder’ accessory
The chain was shown in a series of promotional photos of her new tint release, ‘Lemontini’ Peptide Lip Tint
Fans also slammed the Rhode belly chain for being an unnecessary cash grab after her successful and viral phone case release.
Taking to X, formerly known as X, one said: ‘It looks like a tampon holder’
‘This and the phone case are stupid as f**k to be honest, at this point she’s just trying to sell SUPER unnecessary things, consumerism at its max,’
‘Why would any woman want to wear there lip tint around the waist like that?’; ‘The phone case was cute but she’s milking this concept now”’Celebrities are crazy. This is the most unnecessary thing ever’.
‘Please tell me I’m not crazy and this looks like a #Rhode tampon chain?’
In the pictures, Hailey was seen in a black tube top and a pair of skimpy matching shorts.
An hour after Hailey posted on her own personal Instagram, the official Rhode account posted a picture of the new lip tint.
For the caption she explained that the Lemontini Peptide Lip Tint would be the first with a new and improved formula.
‘It was so important that we resolve the grainy feel that developed in some lip treats and tints over time,’ the caption penned.
The wife of Justin Bieber was spotted driving in her Range Roger with her baby Jack Blues after a studio session with her husband in Los Angeles
For the outing she wore a black leather jacket which she paired with black leggings, white socks and chucky sliders
Hailey has been at the center of controversy in recent days after she debuted a Rhode Belly Chain – a waist chain meant to hold her lip tints – on her Instagram feed
But it was her ‘belly chain’ that caught her followers’ eyes as they claimed it looked like a ‘tampon holder’
The Lemontini Lip Peptide marks the sixth shade released in the line and was launched at £20, £2 more than other similar products
‘We took our time over the past two years by researching, experimenting, and testing to find a solution.’
‘Our biggest upgrade was switching the Shea butter from a solid to a liquid form, ensuring it glides on smoothly and maintains a consistently even texture.
‘Feels just like the original, with the same skincare benefits and a little more cushion and richness for a comfy application.’
The new color featured a £2 price increase from the company’s usual price of £18.
Despite the backlash over her unique accessory, Hailey is set to become a billionaire after agreeing to sell her skincare and beauty line, Rhode, to E.l.f. Cosmetics, the companies in May.
She launched her much-anticipated brand in June 2022, releasing only three products at the time – Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment.
Since then, the brand has grown exponentially, expanding into different tinted lip products, blush and even viral phone cases that double as lip gloss carriers.
‘E.l.f. Beauty found a like-minded disruptor in rhode,’ said e.l.f. Chairman and CEO Tarang Amin Wednesday, per Business Wire.
‘Rhode further diversifies our portfolio with a fast-growing brand that makes the best of prestige accessible,’ his statement continued.
‘We are excited by Rhode’s ability to break beauty barriers, fully aligning with e.l.f. Beauty’s vision to create a different kind of company. Rhode is a beautiful brand that we believe is ready for rocketship growth.’
Hailey will still serve as founder of the brand and Chief Creative Officer and Head of Innovation, according to Business Wire.
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