Hailey Bieber and her husband Justin shocked customers at upmarket grocery store Erewhon by jumping behind the counter to serve up sundaes.
The model, 27, whose Strawberry Glaze Skin Smoothie with the supermarket was a viral hit, has created a soft serve version to celebrate Valentine’s Day.
Hailey roped in her singer husband, 29, to help with making the sundaes to give out to customers on Monday afternoon at the Beverly Hills branch.
Their joint appearance comes hours after Justin devastated his fans by failing to perform with Usher during his Super Bowl halftime show.
The couple did attend the game and fans were pinning their hopes on him joining the rapper during the performance, however it was not to be.
Hailey Bieber and her husband Justin shocked customers at upmarket grocery store Erewhon by jumping behind the counter to serve up sundaes
The model, 27, whose Strawberry Glaze Skin Smoothie with the supermarket was a viral hit, has created a soft serve version to celebrate Valentine’s Day
Hailey roped in her singer husband, 29, to help with making the sundaes to give out to customers on Monday afternoon at the Beverly Hills branch
The following day, Hailey wasn’t afraid to get her hands dirty as she condustructed the sweet treat herself, pouring on sauces and toppings to the top of the ice cream.
Hailey looked typically glamourous for the occasion, wearing a Valentine’s-appropriate red co-ord, featuring a cropped cardigan and mini skirt.
She wore her newly-dyed chestnut locks in a bouncy blown out stye and added a pair of chic sunglasses to complete the look.
Meanwhile, Justin sported a leather jacket with a pair of sunglasses and a Carhartt cap as he assisted his wife with the task.
The promotion was shared on Hailey’s skincare brand Rhode’s Instagram page, which shared the video and wrote in the caption:
‘Strawberry glaze 4ever. Starting this valentine’s day at Erewhon, get a rhode scratcher when you order HB’s strawberry glaze soft serve sundae. Scratch the heart for a chance to win free rhode goodies.’
The couple’s appearance comes hours after they attended the Super Bowl together and sat alongside the Kardashians in a box, where the Kansas City Chiefs beat the San Francisco 49ers.
However, the A-list box was branded a ‘snoozefest’ compared to Kim’s long-time viral Taylor Swift and her crew who sat in a separate area.
While Taylor and her squad celebrate her tight-end boyfriend Travis Kelce’s win until the early hours on the Las Vegas strip, Hailey and Justin appeared to head home.
Hailey revealed they had stopped for takeout at In-N-Out, as she sported one of the fast food chain’s hats on her head in a sultry selfie.
She wasn’t afraid to get her hands dirty as she condustructed the sweet treat herself, pouring on sauces and toppings to the top of the ice cream
The promotion was shared on Hailey’s skincare brand Rhode’s Instagram page, which shared the video and wrote in the caption: ‘Strawberry Glaze forever’
She wore her newly-dyed chestnut locks in a bouncy blown out stye and added a pair of chic sunglasses to complete the look
During the Super Bowl, Justin’s fans flooded social media with questions about why the Baby hitmaker didn’t join Usher on stage during the halftime show at the Super Bowl – as the singer praised his ‘brother’s’ performance.
The R&B icon, 45, thrilled fans with an electrifying halftime show at Super Bowl LVIII at the Allegiant Stadium and even brought a slew of fellow music superstars on stage to join him – with one notable absence.
Ahead of the nail-biting clash, which saw the Kansas City Chiefs score a touchdown in the last few seconds, music fans were desperately hoping the Never Say Never singer would surprise fans by joining Usher on stage.
While his performance didn’t disappoint, viewers were left heartbroken when the halftime show ended and the cameras panned to Justin and wife Hailey who were sitting in the stands.
Justin himself prompted the onslaught of questions after taking to Instagram to praise Usher’s performance.
Alongside a photo of the My Boo singer, he wrote: ‘Love you my brother. No one can sing and dance the way you do.
‘Love you from the depths of my heart. Brought the ‘A’ to the world. Only you baby.’
But fans quickly flocked to the comments section to complain about Justin’s absence from the show.
One person said: ‘You were supposed to be up there too.’
Another user added: ‘The whole night I was waiting for, ‘I just need somebody to looooooove,’ and I didn’t have nobody to love.’
Someone else commented: ‘Justin Bieber Super Bowl 2025.’
‘Where the f*** where you Justin Drew Bieber?’ another fan questioned.
Hailey looked typically glamourous for the occasion, wearing a Valentine’s-appropriate red co-ord, featuring a cropped cardigan and mini skirt
Hailey revealed they had stopped for takeout at In-N-Out, as she sported one of the fast food chain’s hats on her head in a sultry selfie
Bieber fans flooded his social media questioning why the Baby hitmaker didn’t join Usher on stage during the half time show at the Super Bowl
Justin praised Usher’s performance in an Instagram post today, and although he was at the game, he was in the stands with wife Hailey
