Gwyneth Paltrow Shows Off Bikini Body in Goop Selfie Amid ‘Vagina Candle’ Controversy

Gwyneth Paltrow displayed her incredible figure on Monday, as she shared a slew of snaps modelling pieces from the Goop clothing sale.

The actress, 52, took to her Instagram to share a sizzling mirror selfie showing off her chiselled midriff in a navy bikini top and shorts.

The Oscar winner put her best fashion foot forward as she gave fans a look at how she had styled her favourite items from her brand.

In one casual look, Gwyneth put on a leggy display pair of denim cut-off shorts and a striped red-and-white T-shirt.

While she also flaunted her toned figure in a pair of skin-tight brown leggings and a cropped hoodie, as she headed for a workout.

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She also revealed her more office-appropriate ensembles, oozing sophistication in a white collared shirt and fitted pencil skirt.

The Marvel star then styled the same figure-hugging skirt with a black button-up blouse and pointed high heels. 

For her relaxed outings attire, Gwyneth looked effortlessly stylish in a blue floral summer dress with a red quilted bag.

And she cut a radiant figure in an ethereal white maxi dress as she beamed in a garden full of lavender bushes. 

While she opted for a racier look for a public event, slipping into a plunging black bodysuit under a sheer mesh jumper and skirt.

Captioning the photos, Gwyneth promoted her brand, writing: ‘A few of my favorite looks from the @goop sale.’

The Hollywood star launched the wellness company in September 2008, with it evolving into an e-commerce site, lifestyle publication and even a Netflix documentary titled The Goop Lab With Gwyneth Paltrow. 

But while she has become renowned for revolving her life around Goop, Gwyneth was recently accused of not being as hands-on with her brand as much as she makes out.

Last week, she attended the 2025 Mindvalley Manifesting Summit and spoke about the brand’s now infamous ‘This Smells Like My Vagina’ candle.

But fans questioned how much truth there was to her recounting of the controversial candle’s origins, suggesting it was a ‘fake PR story’.

Goop released a candle called ‘This Smells Like My Vagina’ with the company Heretic in 2020, going instantly viral.

Detailing how they came up with the product, Gwynethexplained that she was working with the perfumer Douglas Little to create scents for Goop, when she jokingly picked one up and said: ‘This smells like my vagina.’

She recalled: ‘That product is so fascinating because we were messing around with different scents one day. And I smelled something and I was like, “Oh, that smells like… you know”.

‘I was joking. And then [Douglas] was like, “Oh we should make that a candle and put it on the site.”‘

The entrepreneur thought Douglas was kidding and sarcastically agreed that it ‘sounded like a winner.’

She continued: ‘All of a sudden, it was literally on the website. And then we broke the Internet again. And then it took us a long time to live that one down’.

However, Gwyneth said she decided that she liked the idea, saying: ‘But, I kept it on the site because there is an aspect to women’s sexuality, that I think, we’re socialized to feel a lot of shame.

‘And I sort of loved this kind of punk rock idea. “We are beautiful and we are awesome and go f*** yourself.”‘

And while the story emitted applause and laughter from the sold-out audience, fans are now becoming increasingly dubious. 

Some pointed to the story as proof that Gwyneth isn’t as enmeshed with the brand as she says she is, taking to Reddit to suggest: ‘It is possible she has little to do with the day to day running of the business.

‘A lot of these celebrity businesses are run by actual business professionals and the celebrity takes all the credit.

‘It’s not like she’s designing products or has a background in marketing and finances. She may just be the mascot.’

But others accused Gwyneth of fabricating the entire story for the sake of an exciting PR spin. 

They wrote: ‘”I just make jokes and then my team goes rogue without thinking of potential PR issues, and I have no say in what is produced, labelled or goes on the website for my own brand.” Sure, Jan’.

‘Out of touch millionaires really want us plebs to believe they say things jokingly in meetings and entire product launches happen by accident?’

‘Hate these fake PR stories’; ‘They knew it would sell because of the buzzy name, no need to be cheeky.’