Wellness and beauty mogul Gwyneth Paltrow launched an AI-powered meditation app on Wednesday which unconventionally encourages users to keep their eyes open.
To promote Moments Of Space, Gwyneth, 51, teamed up with English photographer and film director Greg Williams to create a short clip.
Shared to Instagram as a joint post between Greg and the app, the video featured both Gwen and Greg, 51, taking photos.
Contrasting traditional meditation, Moments Of Space is encouraging a distinctive ‘eyes-open’ meditation approach.
Users are encouraged to engage with the world while developing a deep connection with their inner selves.
![Gwyneth Paltrow introduces Moments Of Space: a new AI-powered ‘eyes open’ meditation app in her latest unique business endeavor. Gwyneth Paltrow introduces Moments Of Space: a new AI-powered ‘eyes open’ meditation app in her latest unique business endeavor.](https://i.dailymail.co.uk/1s/2024/03/13/18/82430405-13193451-Wellness_and_beauty_mogul_Gwyneth_Paltrow_launched_an_AI_powered-a-142_1710353112870.jpg)
Wellness and beauty mogul Gwyneth Paltrow launched an AI-powered meditation app on Wednesday which unconventionally encourages users to keep their eyes open
![Gwyneth Paltrow introduces Moments Of Space: a new AI-powered 'eyes open' meditation app in her latest unique business endeavor. 3 To promote Moments Of Space, Gwyneth teamed up with English photographer and film director Greg Williams, 51, to create a short clip](https://i.dailymail.co.uk/1s/2024/03/13/18/82430413-13193451-To_promote_Moments_Of_Space_Gwyneth_teamed_up_with_English_photo-a-143_1710353118983.jpg)
To promote Moments Of Space, Gwyneth teamed up with English photographer and film director Greg Williams, 51, to create a short clip
![Gwyneth Paltrow introduces Moments Of Space: a new AI-powered 'eyes open' meditation app in her latest unique business endeavor. 5 Shared to Instagram as a joint post between Greg and the app, the video featured both Gwen and Greg, 51, taking photos](https://i.dailymail.co.uk/1s/2024/03/13/18/82430411-13193451-Shared_to_Instagram_as_a_joint_post_between_Greg_and_the_app_the-a-144_1710353123063.jpg)
Shared to Instagram as a joint post between Greg and the app, the video featured both Gwen and Greg, 51, taking photos
Goop founder Gwyneth is already known for challenging convention and bringing new ideas into the mainstream.
The actress said: ‘Once you learn how to do eyes-open meditation – something you can literally incorporate at any time – you can be engaged with the world but still very connected to yourself. I rely on it to feel more whole.
‘I think we’re living in a time where there’s a lot of bifurcation and people have gone into their corners – closing in, closing down, closing ranks.
‘I believe eyes-open meditation could be potentially important for changing the world and deepening how we connect to ourselves, and others.’
Co-founder Kim Little is a Buddhist and software developer who believes that life and meditation can become one.
She added: ‘Moments of Space was born out of a desire to make meditation an integral part of my daily life.
‘I was highly motivated to create an app that truly does justice to the teachings I experienced during my meditation retreats and puts them in people’s pockets – making them practical and personal, any place and any time.’
Gwyneth’s already established wellness and lifestyle brand Goop has been going strong for 16 years.
![Gwyneth Paltrow introduces Moments Of Space: a new AI-powered 'eyes open' meditation app in her latest unique business endeavor. 7 Goop founder Gwyneth is already known for challenging convention and bringing new ideas into the mainstream](https://i.dailymail.co.uk/1s/2024/03/13/18/82430409-13193451-image-m-150_1710353154001.jpg)
Goop founder Gwyneth is already known for challenging convention and bringing new ideas into the mainstream
![Gwyneth Paltrow introduces Moments Of Space: a new AI-powered 'eyes open' meditation app in her latest unique business endeavor. 9 Of the venture, she said: 'Once you learn how to do eyes-open meditation ... you can be engaged with the world but still very connected to yourself. I rely on it to feel more whole'](https://i.dailymail.co.uk/1s/2024/03/13/18/82430407-13193451-image-m-149_1710353145338.jpg)
Of the venture, she said: ‘Once you learn how to do eyes-open meditation … you can be engaged with the world but still very connected to yourself. I rely on it to feel more whole’
![Gwyneth Paltrow introduces Moments Of Space: a new AI-powered 'eyes open' meditation app in her latest unique business endeavor. 11 Gwyneth finished: 'I believe eyes-open meditation could be potentially important for changing the world and deepening how we connect to ourselves, and others'](https://i.dailymail.co.uk/1s/2024/03/13/18/82430403-13193451-image-m-148_1710353136562.jpg)
Gwyneth finished: ‘I believe eyes-open meditation could be potentially important for changing the world and deepening how we connect to ourselves, and others’
![Gwyneth Paltrow introduces Moments Of Space: a new AI-powered 'eyes open' meditation app in her latest unique business endeavor. 13 In January, Gwyneth delighted fans by unveiling an extremely raunchy Goop Valentine's Day Gift Guide - complete with $1,250 gold vibrator, $250 handcuffs and $55 'sex oil'](https://i.dailymail.co.uk/1s/2024/03/13/19/80375733-13193451-Another_erotic_item_that_made_it_onto_Gwyneth_s_list_of_V_Day_re-a-39_1710357250999.jpg)
In January, Gwyneth delighted fans by unveiling an extremely raunchy Goop Valentine’s Day Gift Guide – complete with $1,250 gold vibrator, $250 handcuffs and $55 ‘sex oil’
In January, Gwyneth delighted fans by unveiling an extremely raunchy Goop Valentine’s Day Gift Guide – complete with $1,250 gold vibrator, $250 handcuffs and $55 ‘sex oil’.
The Iron Man star has become an increasingly extroverted over-sharer since she first launched her lifestyle brand Goop in 2008.
She’s spilled intimate details about her bedroom endeavors, made a slew of brazen ‘bare it all’ confessions, and promoted numerous X-rated products through the website over the years.
That’s why it comes as no surprise that she included a series of racy items on her list of present recommendations.
It included not one, not two, but five different vibrators, numerous sex toys, and various other items that can spice up your love life (like a chocolate aphrodisiac and an ‘orgasm balm’ that is ‘designed to heighten sensation’).
The vibrators included a ‘his and hers’ set by We-Vibe for $199 and a $219 device from the brand Womanizer that ‘uses air pressure to create a sucking sensation that feels like oral sex’.
Prior to the Valentine’s Day excitement, she launched a budget version of the company’s skincare products to be distributed by Target and Amazon.
The new line is all under $40 and the products are dermatologist tested, cruelty-free, vegan, and synthetic and fragrance-free.
The regular Goop Beauty line includes incredibly similar products that go up to $180 with skincare ingredients touting similar benefits.