Gwyneth Paltrow is releasing a new skincare line called good.clean.goop which is being sold at Target and on Amazon.
And the Oscar winner has told People that she is busier than ever these days thanks to her growing GOOP business.
‘I believe that life, especially for women, comes in chapters,’ the Shakespeare In Love actress said. ‘This is really going to be a new chapter for me.’
And there is a lot going on at home.
The 50-year-old blonde cover girl told the magazine that dealing with her blended family with second husband of five years, TV producer Brad Falchuk, is not a walk in the park.
Cover girl: Gwyneth Paltrow is releasing a new skincare line called good.clean.goop which is being sold at Target and on Amazon, and talked to People to promote it
Her man: Paltrow and Brad Falchuk attend The Politician New York Premiere at DGA Theater in 2019 in New York City
The Iron Man actress has two children with ex Chris Martin of Coldplay, her husband from 2003 until 2016: Apple, 19, and Moses, 17.
Brad has two with his ex-wife, Suzanne Bukinik whom he was wed to from 1994 to 2013: Isabella, 19, and Brody, 17.
‘It’s hard, and it’s not intuitive, and nobody tells you how to do it. You just stick with it,’ she shared.
‘Now it’s one of the things that brings me the most happiness in my life.’
Apple is not at home as she is in her second year of college.
Moses in his senior year of high school.
Paltrow dislikes the term empty nester and prefers to call her teen kids ‘free birds,’ she told People.
‘I’m trying to reframe it so that I can at least try to convince myself there’s some kind of a silver lining,’ she says. ‘Empty nest sounds so sad and lonely.’
The People issue is on newsstands Friday.
Her little ones: And there is a lot going on at home. The 50-year-old blonde cover girl told the magazine that dealing with her blended family with second husband of five years, TV producer Falchuk, is not a walk in the park
Her pride: The Iron Man actress has two children with ex Chris Martin of Coldplay, her husband from 2003 until 2016: Apple, 19, and Moses, 17
Here the star and her kids are seen with the family dog. Apple is not at home as she is in her second year of college. Moses in his senior year of high school
She is bringing her GOOP beauty products to the masses.
The new line is called good.clean.goop and is being sold at Target and on Amazon.
Unlike its higher-priced sibling, which features $58 eye cream, $100 cleanser and $350 serums the new line is all priced under $40.
The Shakespeare in Love actress, 51, shared the news on Instagram by posting three photos of herself standing in front of a Target store.
‘I would love to meet up with you in @targetat some point soon to introduce you to our INCREDIBLE new line of beauty and wellness,’ her caption began.
‘@goodcleangoop has been in the works for years and I am so proud of the quality and beauty of this line. Each product has a ‘cleanical’ ingredient, a botanical and a superfood.
‘If you are clean curious and want to try something affordable and gorgeous, head to target. Comment on which product you want to try in the meantime and I will see if I can send some out to a few lucky winners,’ she wrote.
All four: Brad has two with his ex-wife, Suzanne Bukinik whom he was wed to from 1994 to 2013: Isabella, 19, and Brody, 17. ‘It’s hard, and it’s not intuitive, and nobody tells you how to do it. You just stick with it,’ she shared. ‘Now it’s one of the things that brings me the most happiness in my life’
A bird: Paltrow dislikes the term empty nester and prefers to call her teen kids ‘free birds,’ she told People. Seen with his son
Gwyneth debuted the higher priced GOOP Beauty line seven years ago, but the idea for the lower priced line has been swirling around her head for even longer than that.
‘I get so confused,’ she said in an interview with Bustle. ‘So this line is actually something that we ideated really early. Maybe 10 years ago, we were like, “Wouldn’t it be so cool if we could do a line that would show up in Target?”‘
‘We liked the idea of democratizing clean skin care. Then we had a couple false starts, especially during COVID, where it was like, “We’ve got to get really lean and tight and just focus on what we’re doing.” And then it came off the back burner again. I love the products. They’re really good, and they’re really clean.’
There was a huge challenge in making clean products at a lower cost.
‘What happens is that you use a lower amount of actives and botanicals and stuff like that. It’s all about “At what concentration will this still be efficacious but affordable?” In certain cases, you’re balancing, like, “It would be so nice to also have this in there, but it’s going to make the cost of goods too high,’ the Shallow Hal star explained.
But she managed to do it and the products are available at Target and Amazon now. They include The Daily Juice Cleaner for $19.99, the Fruit Facial Exfoliating Scrub and Wide Awake Eye Serum for $24.99 each, the Body Facial Exfoliating Scrub for $29.99 and the Healthy Aging Serum for $39.99.
The mom of Apple, 19, and Moses, 17, with ex-husband Chris Martin, also spoke to Bustle about what clean means to her.
New line: And the Oscar winner has told People that she is busier than ever these days thanks to her growing GOOP business. ‘I believe that life, especially for women, comes in chapters,’ the Shakespeare In Love actress said. ‘This is really going to be a new chapter for me’
Anti-Aging: The Healthy Aging serum sells for $39.99 and is the most expensive product in the line
Non-toxic: For her GOOP brands clean means non-toxic. ‘I really trust our product development department here,’ she said
Clean beauty: ‘We have amazing scientists. We ban thousands of ingredients from both what we make and what we sell on the site from a multi-brand perspective’
Controls: Because it’s not broadly regulated, we’ve come up with our own internal dos and don’ts’
For her GOOP brands clean means non-toxic.
‘I really trust our product development department here,’ she said. ‘We have amazing scientists. We ban thousands of ingredients from both what we make and what we sell on the site from a multi-brand perspective. Because it’s not broadly regulated, we’ve come up with our own internal dos and don’ts.’
‘Though clean has become a sort of umbrella term for a lot of this stuff,’ she added.
‘I think it’s a really nice word. My life is super messy, so the idea that you can strive for cleaning it all up feels refreshing in a way.’
