Kim Kardashian and her mother Kris Jenner appeared to be feuding online after Kris launched a terribly timed ad campaign on social media.
Kim — who surprised fans by seemingly ignoring her ex-boyfriend Pete Davidson at the SNL50 celebration on Sunday — started Tuesday off on strong footing when she unveiled her shapewear brand SKIMS’ new collaboration with Nike.
But Kris, 69, seemingly stole her thunder when she posted a photo of herself wearing Alo athleisure clothing.
‘Cozy days in my @alo,’ she wrote, though the post was curiously not tagged as an advertisement.
Her 44-year-old daughter sounded furious as she jumped into the comments to call her out for stealing her spotlight.
‘Did you really have to post this on the same day as my NikeSKIMS announcement?!?!?!’ she wrote, with the comment quickly soaring to the most-liked spot at the top.
Kim Kardashian, 44, and her mother Kris Jenner, 69, appeared to be feuding online after Kris launched a terribly timed ad campaign on social media; Kim is pictured in NYC on Sunday
Kim started Tuesday off on strong footing when she unveiled her shapewear brand SKIMS’ new collaboration with Nike
But Kris, 69, seemingly stole her thunder when she posted a photo of herself wearing Alo athleisure clothing, though the post was curiously not tagged as an advertisement
The surprising public callout was an unusual measure for the usually measured Kardashian–Jenner clan.
However, it wasn’t clear if the testy post from Kim could have just been a playful joke between the mother–daughter duo, as Kris’ Alo post might not have stolen much attention from Kim’s blockbuster Nike–SKIMS deal.
Regardless, Kris didn’t appear to respond to her daughter’s comment publicly.
Earlier, the shapewear mogul revealed that SKIMS and Nike are collaborating on a new line called NikeSKIMS.
Nike will also launch a new women’s activewear brand in the US this spring in partnership with SKIMS, it was reported.
‘Introducing NikeSKIMS. A new brand coming this spring for the body obsessed. Designed to sculpt and engineered to perform,’ Kim wrote on Instagram.
The siren also shared a look at the logo, which is a Nike swoosh and the SKIMS name.
Nike CEO Elliott Hill is working to bolster its portfolio to better compete with upstart brands.
‘Did you really have to post this on the same day as my NikeSKIMS announcement?!?!?!’ she wrote in the comments; pictured on The Kardashians on February 13
Kim Kardashian made a big announcement on Tuesday. Her brand SKIMS is now working with shoe and sports apparel giant Nike
Product innovation and a return to focus on its core sports roots have been at the forefront of Hill’s mission to revive sales at Nike, which have been lagging behind the strong growth of rival brands like Hoka and New Balance.
The company’s bid to appeal to women, who made up about 40% of its customers in 2023, was evident in Nike’s first Super Bowl ad in nearly three decades.
The ad featured star women athletes including Jordan Chiles, Caitlin Clark, Sha’Carri Richardson, A’ja Wilson and Sabrina Ionescu.
Skims was launched in 2019 and is valued at around $4 billion.
It has seen a strong demand for its shapewear products, and Kim has modeled the designs herself in sizzling photo shoots.
Nike said on Tuesday the new NikeSKIMS brand would include training apparel, footwear and accessories for women.
The first collection will be launched at some retail locations in the US, as well as at NikeSKIMS’ website.
The brand will launch globally in 2026, expanding into more retail locations, as well as in the wholesale segment.
Nike will launch a new women’s activewear brand in the US this spring in partnership with Kardashian-owned shapewear clothing company Skims. CEO Elliott Hill works to bolster its portfolio to better compete with upstart brands
Kim’s ex Kanye West seemed to make a dig at Nike soon after her Nike collab was announced. He showed a photo of a Nike sneaker on his Instagram account and said Nike inspired Yeezy. Seen in 2019 in NYC
The brand would sit alongside other names under Nike’s kitty, including Converse, Jordan, ACG and Nike SB.
Nike’s shares were up three percent on Tuesday.
Kim’s ex Kanye West seemed to make a dig at Nike soon after her Nike collab was announced.
He said on Instagram that Nike inspired his brand Yeezy, which some took as sarcasm.
Also this week, Kim shared behind the scenes looks at her SNL50 appearance over the weekend in NYC.
She wore a sexy nude bodysuit with a fuzzy furry coat. Her black hair was slicked back.
The reality TV maven was also seen in a purple outfit before a skit as she got her makeup done.
