Frankie Bridge was every inch the fashion chameleon as she transformed into the most memorable moments of the 90s in a new campaign.
The Saturday singer, 34, turned back time as she rocked a series of nostalgic outfits – from Geri Halliwell’s tea towel Union Jack dress Ginger Spice wore to the BRIT Awards in 1997 to Elizabeth Hurley’s daring Versace safety pin dress.
Elizabeth, 58, wore the floor length gown – held together by safety pins – to the Four Weddings In A Funeral premiere with her then boyfriend Hugh Grant.
Frankie embarked on the creative challenge to commemorate the return of two legendary 90s fragrances: Impulse O2 and Air.
For Geri, Frankie swapped out her dark hair for a ginger wig and added a boost to her leggy frame with platform red latex heels.
Frankie Bridge was every inch the fashion chameleon as she transformed into the most memorable moments of the 90s in a new campaign
The Saturday singer, 34, turned back time as she rocked a series of nostalgic outfits including Geri Halliwell’s tea towel Union Jack dress Ginger Spice wore to the Brit Awards in 1997 (right)
Geri previously revealed how she came up with the patriotic design as she wanted to spruce up a plain black Gucci dress.
‘I remember this little black Gucci dress that was lent to me and they said “you can wear this” [at the awards].
‘I looked at it and thought it’s not really saying much.
‘I’ve always tried to put my finger to the wind and feel what’s going on right now, and if I feel it then you’ll feel it and we’ll connect it. So I thought, [it’s] The Brits why not a British flag?’
Detailing how she came to alter the dress, she added: ‘I don’t know if this is true, but you’re not meant to cut up a flag…so I found a tea towel. My sister did it, she was better at sewing than I am.’
Meanwhile Hugh prevously spoke about Elizabeth’s original dress in a BBC documentary – revealing she had only worn that dress because other fashion houses had declined to dress her on the night because she was not very well known at that point.
He said: ‘Poor Elizabeth rang some top designers and they all said: “No, who are you?” or “No, we’re not lending you anything”.’
‘Then Versace said: “Yes, we’ll lend you a dress”, and they just sent one round which is that one with the safety pins.
Frankie put on a leggy display as she slipped into Elizabeth Hurley’s daring safety pin dress
Elizabeth, 58, wore the floor length gown – held together by safety pins – to the Four Weddings In A Funeral premiere with her then boyfriend Hugh Grant
Frankie embarked on the creative challenge to commemorate the return of two legendary 90s fragrances: Impulse O2 and Air
Frankie also channelled her inner Mariah Carey with the costume from the singer’s most noteable hits All I Want For Christmas is you
Mariah’s 1994 song All I Want for Christmas Is You is the best-selling holiday song by a female artist (pictured right)
The Loose Women star slipped into a red figure-hugging velvet jumpsuit with a fluffy white trim and cinched in her waist with a black belt
She added a pair of snow boots in an impressive recreation of Mariah’s music video costume
Frankie also tried on Cher Horowitz’s classic tartan suit from the 1995 film, Clueless
She wore white thigh-high socks and heels for the iconic look
Clueless grossed $56.1 million in the United States. It has received positive reviews from critics and is considered to be one of the best teen films of all time
‘So she shoved it on and I raised my eyebrows a fraction and we set off.’
Elizabeth and Hugh met in 1987 and dated for 13 years.
Frankie also channelled her inner Mariah Carey with the costume from the singer’s most noteable hits All I Want For Christmas is you.
The Loose Women star slipped into a red figure-hugging velvet jumpsuit with a fluffy white trim and cinched in her waist with a black belt.
She added a pair of snow boots in an impressive recreation of Mariah’s music video costume.
Frankie also tried on Cher Horowitz’s classic tartan suit from the 1995 film, Clueless.
Frankie’s transformation into iconic nineties look comes as a survey by Impulse revealed Princess Diana’s revenge dress, Britneys Hit Me Baby costume and Madonna’s cone bra were also part of the top 15 most memorable outfits of the decade.
Frankie said: ‘Before I joined a pop group, I used to love dressing up and performing as my favourite icons for my friends and family.
‘I’ve loved recreating some of my favourite pop culture memories. Impulse was always in my bag growing up and it instantly transports me back in time to the 90s.’
