Lookalike sisters Fleur East and Keshia showcased their close bond as they revealed the personal sentiment behind their latest career endeavour.
The singer, 36, and her younger sibling, 32, have launched their own haircare brand Kurl Kitchen dedicated to people with curly hair.
Appearing on Loose Women on Friday, the siblings revealed that they wanted to work together in memory of their late father Malcolm.
The pair’s father sadly passed away back in 2020 at the start of lockdown, with Fleur previously describing it as ‘the hardest thing I have ever experienced’.
And now the pair revealed he wished for his daughters to work together on something they are passionate about.
Fleur East and lookalike sister Keshia showcased their close bond as they revealed their latest career move is in memory to their late father Malcolm
The pair’s father sadly passed away back in 2020 at the start of lockdown, with Fleur previously describing it as ‘the hardest thing I have ever experienced, emotionally, mentally’
Speaking on the ITV daytime show, Fleur explained: ‘It’s the dream haircare range that we wish existed when we were kids.
‘We wanted to do something in our dad’s name, because we sadly lost our dad in 2020 and we just thought lets do something that he always wanted for us.
‘He always wanted us to work together and do something that was a passion for us’.
Talking about their background she explained: ‘I think coming from a dual racial household, my mum from Ghana and dad from England, neither of them knew what to do with our hair to be honest.’
The pair returned to Ghana to formulate the recipe as they connected with their roots during the project.
Discussing working together, Fleur said: ‘Yeah we are a good team,’ as Keshia added: ‘Yeah we complement each other well, but we have worked together for 10 years,’ as Keshiaexplained she does her sister’s makeup.
She continued: ‘We have always worked together so it has been a really natural transition. We work together, we hang out together, we live near each other and now I’ll be babysitting.’
Fleur welcomed her daughter Nova back in March with her husband Marcel.
Speaking on the ITV daytime show Fleur explained: ‘We wanted to do something in our dad’s name, because we sadly lost our dad in 2020 and we just thought lets do something that he always wanted for us’
She added: ‘He always wanted us to work together and do something that was a passion for us’
Keshia pictured with her dad at a football match
Discussing working together, Keshia said: ‘We have always worked together so it has been a really natural transition. We work together, we hang out together, we live near each other and now I’ll be babysitting’
She continued: ‘We have always worked together so it has been a really natural transition. We work together, we hang out together, we live near each other and now I’ll be babysitting’
Giving an update on family life she explained: ‘At the start I felt like motherhood was happening to me, but only when I was able to ground myself I was like “Ok I can take control of this.” And now she’s sleeping so me and my husband can now survive’.
Fleur previously opened up about her father’s death back in 2022 as she said losing him was the ‘hardest thing she’s ever experienced’ as she dedicated her time on Strictly to him.
Speaking on her Hits Radio Breakfast Show on Tuesday, Fleur said: ‘In life there are so many challenges, so many things you have to face, and I’m going to be 100% honest here, losing my Dad in 2020 is the hardest thing I have ever experienced, emotionally, mentally, and there’s been such a hole in my life ever since he left.
‘The whole reason I’m doing this show is for him, so if to be in the dance off is part of my journey, if that’s the challenge, there is going to be nothing harder than losing my father. So, I will pick myself up every time, remind myself why I’m there, keep fighting and come back stronger.’
Promoting their haircare range over on Instagram, they explained they wanted to do something for their father’s legacy
Fleur gave birth to her daughter Nova on her ‘living room floor’ with her husband Marcel and her aunty Tina by her side in March
Promoting their haircare range over on Instagram, they explained they wanted to do something for their father’s legacy.
The pair explained: ‘We are sisters that grew up in a dual heritage household. Our Father was English and our Mother is Ghanaian.
‘This range was born out of; a desire to create a legacy in our Father’s name, a passion to celebrate our Mother’s cultural heritage by formulating the range in Ghana and an aim to educate and provide the products we wish we had growing up.
‘Our mission at Kurl Kitchen is to educate and celebrate by giving you the products your curls will love and the information you need to get started and nourish your natural beauty.
