The new series of I’m A Celebrity wastes no time throwing its stars straight into the action.
In Sunday’s launch episode, a group of five contestants will be whisked into the sky by helicopter before making the dramatic leap into the jungle.
Leading the charge is Brit Award–winning rapper Aitch.
Sharing the helicopter with him is Heart Radio presenter and model Kelly Brook, prompting him to exclaim: ‘I’m in a heli with Kelly!’
Right behind them are comedian Eddie Kadi and EastEnders favourite Shona McGarty, with actor and pop icon Martin Kemp completing the airborne lineup.
Speaking of his son Roman Kemp, who did the show back in 2019, Martin said: ‘The pressure is on me to do a bit better than that! I’d love to say I don’t wanna win, but I do…’
The new series of I’m A Celebrity wastes no time throwing its stars straight into the action
In Sunday’s launch episode, a group of five contestants will be whisked into the sky by helicopter before making the dramatic leap into the jungle
As each celebrity touches down on the shoreline after their skydive, things are far from over.
Ant and Dec appear with yet another curveball, unveiling a challenge that will ultimately decide how the group makes their way into camp.
Up for grabs are the best beds in camp and a steak supper – along with a far more glamorous journey into the jungle, complete with cocktails and canapés.
To fight for the prize, the stars take their places at each point of a giant star-shaped rig.
Here, they must race to free the Getaway car key fob tied to a length of rope.
Once positioned, they’re forced to plunge into a foul mix of offal and slime in search of five tools.
Each needed to release a separate bolt on the wall and only after removing all five can they claim the fob.
As the clock ticks down, the stakes rise. Two celebrities will win a stylish entrance to camp while the remaining three will face the infamous ‘Cockie Van,’ with none other than Kiosk Kev.
Leading the charge is Brit Award–winning rapper Aitch.
Sharing the helicopter with him is Heart Radio presenter and model Kelly
Right behind them is comedian Eddie
EastEnders favourite Shona also takes the jump
Actor and pop icon Martin completing the airborne lineup
For years it was a show that prompted debate among viewers with controversial figures such as Nigel Farage and Matt Hancock as star signings.
But last year I’m A Celebrity went for a more tame line-up such as Coleen Rooney and McFly frontman, Danny Jones, as the most famous faces after a strict ‘no politician’ rule was implemented.
It was, as a result, a year that passed with little to no drama.
But now, in what is set to be the ‘toughest’ year yet, ITV bosses have introduced new measures to ensure celebrities ‘fight more’, ‘earn their keep’ and ‘don’t sit back in the shadows’.
It can be revealed the ‘luxury item’ feature, in which loved ones send them home comforts such as pillows with their family’s faces on, has been removed so celebrities are ‘kept on their toes’.
Instead, celebrities can earn a framed picture of someone of their choice, which can be earned during a challenge.
The show’s executive producer, Olly Nash, told the Daily Mail: ‘It’s a tough and gruelling show, and there’s nothing wrong with driving that home.
‘We need to see more celebrities earning their keep, that’s the most important thing.
As each celebrity touches down on the shoreline after their skydive, things are far from over
Ant and Dec appear with yet another curveball, unveiling a challenge that will ultimately decide how the group makes their way into camp
Up for grabs are the best beds in camp and a steak supper – along with a far more glamorous journey into the jungle, complete with cocktails and canapés
To fight for the prize, the stars take their places at each point of a giant star-shaped rig
Here, they must race to free the Getaway car key fob tied to a length of rope
‘We have more celebrities taking part in the trials than we ever have before, so it’s more of a competition.
‘Last year, we had a great positive happy cast that all joined together and had a happy time. This year they are going to have to fight more, earn more and play a bigger part in camp.
‘No longer can they be just sitting on the beds in the back, they are going to have to step up to the challenge and face the music.
‘And there are a few celebrities in this year’s camp that are sure to get niggled if they’re hangry or sleep deprived.’
It comes after the Daily Mail revealed a new rule, introduced after 25 years of the same format, that if a celebrity has been put forward for two trials in a row, they are exempt from the following public vote.
Fans are happy about this shake-up after the situation got out of control last year when Dean McCullough was voted for seven Bushtucker Trials in a row.
Sharing their thoughts on X at the time viewers called for a ‘trial limit’ as it was ‘not funny seeing Dean do another trial, too much airtime, give others a chance, it’s killing the show.’
Bosses at the network have complied and now all the celebrities will have a chance to take part in the trials, earn stars for the camp and, in turn, win the public’s vote – but bosses are going to make it harder when it comes to day-to-day life in the camp.
For example, if a contestant wants a bath, two campmates have to cycle on a tandem bike to pump water out and there is less room for contestants to ‘sink into the shadows’.
I’m A Celebrity…Get Me Out Of Here! starts Sunday 16th November at 9pm on ITV1, STV & ITVX
