Timothee Chalamet and Martin Scorsese have been heaped with praise for their witty Bleu De Chanel perfume ad making fun of his stardom.
The legendary filmmaker shot the commercial almost totally in black and white, then had it edited frenetically in the style of an old-fashioned music video.
In the course of the ad, the 28-year-old actor sends up the two sides of his public image – the self-serious artist type and the frothy Hollywood heartthrob.
He dashes around through a typical day in his movie star routine, with paparazzi scrums, talk-show appearances – and a moment of seeing himself onscreen.
Fans responded with wild approval on social media, where one joked that the commercial was the ‘most interesting and visionary’ project that the Taxi Driver director had released ‘in a WHILE.’
Timothee Chalamet and Martin Scorsese have been heaped with praise for their witty Bleu De Chanel perfume ad making fun of his stardom
The legendary filmmaker shot the commercial almost totally in black and white, then had it edited frenetically in the style of an old-fashioned music video
In the course of the ad, the 28-year-old actor sends up the two sides of his public image – the self-serious artist type and the frothy Hollywood heartthrob
He dashes around through a typical day in his movie star routine, with paparazzi scrums, talk-show appearances – and seeing himself onscreen
The remark was an obvious dig at Scorsese’s forbiddingly long recent movies like The Irishman and Killers Of The Flower Moon, which have left fans polarized.
In the black-and-white add, the only source of color is an eerie blue glow that comes out of any source of light, whether it be streetlamps, windows, or movie screens.
At the start of the ad, Timothee wakes up late in a sumptuously large apartment and blearily looks out the window to see a car service waiting for him.
He quickly gets dressed and emerges from his building while being feverishly photographed by the assembled paparazzi.
Timothee then slides into a gleaming black SUV and looks curiously up to see the first source of blue light – the windows of the trains just above his street.
The car then whisks him off to the studio where he is about to film a late-night talk show appearance, babysat by a harried-looking handler.
As he stalks the halls, he catches sight of a female celebrity he knows – another guest on the talk show – getting made up in her dressing room.
‘Hey, Courtney!’ he says excitedly, only for her to snap: ‘Oh, no, not you!’ and slam her dressing room door in his astonished face.
The only source of color is an eerie blue glow that comes out of any source of light, whether it be streetlamps, train windows, or movie screens
At the start of the ad, Timothee wakes up late in a sumptuously large apartment and blearily looks out the window to see a car service waiting for him
He quickly gets dressed and emerges from his building while being feverishly photographed by the assembled paparazzi
The car then whisks him off to the studio where he is about to film a late-night talk show appearance, babysat by a harried-looking handler
Up in a high-rise, Timothee gazes out the window and sees a blue-glowing screen mounted on top of a skyscraper, playing one of his movies.
With a pensive gaze that contains not a small whiff of self-satisfaction, Timothee watches himself play an overwrought romantic scene on a train platform.
‘Timmy’ is then seen during his late-night talk-show appearance, mugging for the camera and throwing his feet up on the chair.
His goofball antics are interspersed with self-consciously weighty ruminations about reaching ‘into yourself’ to play a character.
A huge studio audience can be heard screaming with hilarity at his jokes – only for it to emerge that barely anyone is there and a laugh-track is being used instead.
But in the midst of his interview, he has an illusion of his blue-glowing leading lady from his train scene strolling across the stage and handing him a slip of paper.
The slip of paper turns out to be the same one that her character hands his in their romantic movie, hinting that the lines are blurring between cinema and reality.
Timothee runs onto a black and white train platform, but when the doors open, he sees the eerie blue cinema light illuminating the inside of the carriage.
Fans responded with wild approval on social media, where one joked that the ad was the ‘most interesting and visionary’ project that the Taxi Driver director had released ‘in a WHILE’
Up in a high-rise, Timothee gazes out the window and sees a blue-glowing screen mounted on top of a skyscraper, playing one of his movies
With a pensive gaze that contains not a small whiff of self-satisfaction, Timothee watches himself play an overwrought romantic scene on a train platform
‘Timmy’ is then seen during his late-night talk-show appearance, mugging for the camera and throwing his feet up on the chair
His goofball antics are interspersed with self-consciously weighty ruminations about reaching ‘into yourself’ to play a character
But in the midst of his interview, he has an illusion of his blue-glowing leading lady from his train scene strolling across the stage and handing him a slip of paper
A huge studio audience can be heard screaming with hilarity at his jokes – only for it to emerge that barely anyone is there and a laugh-track is being used instead
Timothee runs onto a black and white train platform, but when the doors open, he sees the eerie blue cinema light illuminating the inside of the carriage – a portal to another dimension
He runs into the train and falls through the air into another dimension – landing in a city street where everything is seen in full color
‘Martin Scorsese cooked again,’ rhapsodized one fan on X, formerly Twitter, while another wondered: ‘Can we get a 2 hour long version?’
He runs into the train and falls through the air into another dimension – landing in a city street where everything is seen in full color.
‘The most interesting and visionary thing scorcese has done in a WHILE,’ one fan quipped, as another exclaimed: ‘Scorsese making masterpieces even at this age!!!’
‘Martin Scorsese cooked again,’ rhapsodized one fan on X, formerly Twitter, while another wondered: ‘Can we get a 2 hour long version?’
One fan gushed: ‘He’s amazing and the editing! Wow,’ and another film buff noted the ad seemed like a ‘prequel’ to Scorsese’s rollicking 1985 comedy After Hours.
‘Why does this go so hard?’ marveled one of the viewers on X. ‘It’s a commercial, and like I want to see more backstory.’
Another fan of the ad compared ‘Scorsese and Chalamet when they work together’ to Kobe Bryant and Shaquille O’Neal playing on the Lakers at the same time.
The director in particular was showered with praise, as one X user wrote: ‘Only Scorsese can make an ad about perfume and leave me wanting more,’ and another quipped: ‘this man has too much style and I’m talking about Mr. Scorsese.’