Anna Paul has hit a major obstacle with her popular skincare line, Paullie Skin, and it may spell disaster for the Australian influencer’s beauty empire.
Several Paullie customers are still waiting for orders purchased months ago.
Dozens of frustrated fans have taken to the brand’s social media pages in an attempt to get an answer from Paullie’s customer service team on the whereabouts of their orders.
The expected time frame for delivery within Australia is listed on the website as between four and seven business days.
A significant amount of people waiting on orders seem to be parents, whose kids are fans of Anna.
One mother revealed on the Outspoken Podcast Facebook group that she made an order November 30 in the hope that her daughter would receive the items by Christmas.
Anna Paul has hit a major obstacle with her popular skincare line, Paullie Skin, and it may spell disaster for the Australian influencer’s beauty empire
‘So I made a Paullie order for my daughter for Christmas when Anna Paul did the promotion just before Christmas where you would have a chance at winning something – didn’t care for that, the products were on my daughters Wishlist,’ a mother posted to the Outspoken Facebook group.
’30th Nov I placed my order… I’m still waiting on the order, it hasn’t even been shipped yet… and everything is sold out online has been for weeks.
‘I thought perhaps they just missed my order somehow as I know it would have been a crazy time for them but l’ve just come across this TikTok… turns out it’s more than just me waiting on my order.
‘They reply to comments saying to email them, l’ve sent multiple emails and don’t hear back. Anyone else??’
One Australian customer, who made an order December 2, took to TikTok on Tuesday to compile all the other customer complaints, and to call out the company for failing to explain the issue.
‘I was aware of some delays, but definitely not 40 days and counting,’ the anonymous user captioned the video.
‘You keep replying to our comments and saying to email you guys, but we do, and then don’t get a response? It’s frustrating.’
‘Did you oversell and not have enough product to fulfil our orders, and are perhaps waiting for stock to come in? Or do you not have enough staff to keep up with packing?
Several Paullie customers are still waiting for orders purchased months ago
Dozens of Paullie customers have taken to the comment section of the brand’s Instagram and TikTok to lash out at the customer service team for failing to respond
‘Let me know and I’ll pack my own,’ the caption continued. ‘Can we please at least get a response. Your paying customers deserve it. No hate, just frustrated.’
A quick check of recent Paullie posts confirms as much, with the customer service team scrambling to respond to comments on Tuesday.
They are yet to provide any explanation as to why their emails have gone unanswered for two-and-a-half months, and are simultaneously still asking customers to email in about their missing orders.
‘How about you do a post explaining where our orders are?’ another irritated customer commented on a Paullie Instagram post on Tuesday.
‘All our orders were shipped by mid-December,’ the account responded. ‘Please DM us with your order number and we will look into what happened to yours.’
‘Just reply to the emails we’ve all sent multiple times,’ the woman replied. ‘It’s not just me in this boat.’
The Paullie team then said ‘there may have been an error’ with specifically her order ‘with the shipping partner.’
This interaction is repeated almost exactly dozens of times throughout the comment sections, with people writing that they placed orders on December 1 and 2, and even November.
Elsewhere, the people who had received their orders said their products had confusingly ‘already been opened’, or they’d received the wrong items. They also didn’t receive replies to their emails.
‘I just want my Paullie order,’ one heartbroken mum commented.
‘It took so long to arrive, only to have items missing. It was meant to be a birthday present for my daughter, which turned into a Christmas present, and I now can’t give it to her.’
Daily Mail Australia has reached out to Paullie and Anna Paul’s management reps for comment.
The OnlyFans creator and influencer juggernaut generated a whopping six-figure waitlist for her Paullie skincare line when it was announced in September 2023.
For comparison of scale, that’s similar to the amount of hype Kylie Jenner received circa 2015, when she sold 15,000 lip kits in less than a minute.
The four main products, inspired by Anna’s own struggles with acne, are priced between $15 and $30, with Anna telling AFR that she considers affordable pricing as ‘a way to give back’ to her 9.6million fans.
Anna started her OnlyFans account at the age of 18 after carving out a reputation for herself as an influencer throughout her teenage years.
Anna Paul reportedly makes up to $220,000 a month from her $9.99 per month from content subscriptions on OnlyFans
She now has a cumulative 9.6million followers across her social media platforms and her vlogs have documented her transformation from a ‘broke’ schoolgirl to a wealthy content creator and skincare entrepreneur.
Anna has never publicly disclosed her total net worth, although it was estimated to be about $10million at the end of last year.
In an awkward moment at 2024 TikTok Awards in Sydney, a red carpet reporter asked Anna who she would be if she could be another influencer for one day.
‘Someone who’s super super super rich,’ she replied, later saying she was just ‘super nervous’.
As well as her TikTok content, Anna reportedly makes up to $220,000 a month from her $9.99 per month content subscriptions on OnlyFans in what is her main source of income.
Anna has earned praise and adoration from young girls for her ‘girl-next-door’ content and body-positive messaging.
And unlike the vast majority of Australian influencers, she declines the ‘multiple’ offers she receives to advertise products from local and international brands that would secure her very generous pay packets.
‘It’s very flattering that people would want to work with me,’ she said. ‘But I don’t post online for people to have ads in their face. I want people to watch me and trust every word I say. There’s enough selling online.’
