Fans of The Apprentice reel in horror at ‘appalling’ online shopping challenge, prompting viewers to hit mute out of sheer embarrassment: ‘This task is an absolute disaster’

The Apprentice fans were left cringing during the ‘horrendous’ shopping task during Thursday night’s episode.

Following the disastrous online tele shopping task, Maura Rath and Raj Chohan were both booted off the show by Lord Sugar due to their questionable choices.  

From Maura’s overenthusiastic segments, to Raj’s ‘awful’ selling skills and cheeky, yet inappropriate innuendos, fans were left speechless over what they were witnessing.

The contestants were tasked at flogging items on the shopping channel which turned chaotic pretty quickly as at one point Raj told buyers: ‘You can have adult fun in here too’. 

Branding it as ‘the worst task that has been seen’, viewers flooded X, formerly known as Twitter, to discuss the ’embarrassing’ scenes. 

The Apprentice fans were left cringing during the 'horrendous' shopping task during Thursday night's episode

The Apprentice fans were left cringing during the ‘horrendous’ shopping task during Thursday night’s episode

From Maura's overenthusiastic segments, to Raj's 'awful' selling skills and cheeky, yet inappropriate innuendos, fans were left speechless over what they were witnessing

From Maura’s overenthusiastic segments, to Raj’s ‘awful’ selling skills and cheeky, yet inappropriate innuendos, fans were left speechless over what they were witnessing

Some wrote: ‘The second hand embarrassment… #TheApprentice’

‘Would rather be at the Glasgow Wonka Experience than at work with the candidates’.

‘I think I’m gonna have a panic attack, this is far too stressful.’

‘Between Maura’s screeching, Raj’s wow’s and Tre’s ‘adult fun’ on a LIVE shopping channel, that was the most excruciating episode.’

‘This must be the most cringey episode I have ever seen.’

Mortgage broker Raj led the team as project manager as they selected items to sell live on air only for things to quickly turn sour.

An over enthusiastic Maura shouted through her segment while attempting to flog a tent, leading to complaints from the viewers and failing to make sales.

‘Tell her to stop shouting!’ the team behind the camera exclaimed only for an oblivious Maura to continue with her antics in on screen.

Following the disastrous online tele shopping task, Maura Rath and Raj Chohan were both booted off the show by Lord Sugar due to their questionable choices

Following the disastrous online tele shopping task, Maura Rath and Raj Chohan were both booted off the show by Lord Sugar due to their questionable choices

The contestants were tasked at flogging items on the shopping channel which turned chaotic pretty quickly

The contestants were tasked at flogging items on the shopping channel which turned chaotic pretty quickly

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Branding it as 'the worst task that has been seen', viewers flooded X, formerly known as Twitter , to discuss the 'embarrassing' scenes

Branding it as ‘the worst task that has been seen’, viewers flooded X, formerly known as Twitter , to discuss the ’embarrassing’ scenes

She excitedly threw her arms in the air as she larked around with the tent and shouted: ‘Who’s going camping? Me! me!’.

While her fellow team mates covered their ears and her director fumed: ‘Tell her to shouting, she doesn’t need to keep shouting!’.

Back in the boardroom Lord Sugar said: ‘This is a selling task, your selling skills Raj, although you say are good, were not good in this case…..but the salesmanship was no good whatsoever’. 

‘Maura, I’m sorry Maura but you turned people off, created complaints’.

He went on to blame Raj for not yanking a squealing Maura off air saying: ‘I think the project manager should have pulled you when she watched you and saw you doing it’. 

‘And for that reason, Raj, I’m sorry, but I think you are responsible for the failure of this task and therefore You’re Fired’.

He was then torn between Maura and fellow team mate Flo Edwards, who was also in the firing line after dropping prices of the products. 

Before snapping: ‘I have to balance in my mind if its 50/50. Honestly, I don’t see it like that, I see it more 70/30. So, Maura it is with regret You’re Fired’. 

Karren Brady watched on in horror

Karren Brady watched on in horror 

An over enthusiastic Maura shouted through her segment while attempting to flog a tent, leading to complaints from the viewers and failing to make sales

An over enthusiastic Maura shouted through her segment while attempting to flog a tent, leading to complaints from the viewers and failing to make sales 

Mortgage broker Raj led the team as project manager as they selected items to sell live on air only for things to quickly turn sour

Mortgage broker Raj led the team as project manager as they selected items to sell live on air only for things to quickly turn sour

Upon her exit Raj said:  ‘I will take ownership of my mistakes and unfortunately Lord Sugar couldn’t see the investment potential in me, but it’s ok I carry on’.

While Maura concluded in the back of her black taxi: ‘I was screaming didn’t realise it, but you know what it’s just who I am. I have passion and no regrets.’

The Apprentice airs Thursdays at 9pm on BBC One and BBC IPlayer. 

THE APPRENTICE 2024: MEET THE CANDIDATES

Amina Khan

80314877 13010429 Amina Khan Pharmacist and Business Owner a 91 1706282387440

Occupation: Pharmacist and Business Owner

Location: Ilford

Amina has been a qualified pharmacist for over a decade, in which time she has created a successful skincare and supplements business.  

Flo Edwards

80314873 13010429 Flo Edwards Recruitment Consultant a 93 1706282548566

Occupation: Recruitment Consultant

Location: London

Flo revealed that she started her own consultancy, making her ready to tackle Lord Sugar. 

Foluso Falade

80314907 13010429 image a 95 1706282612280

Occupation: Project Manager

Location: Manchester

Foluso brands herself the ‘Mary Poppins of business’ and revealed that her aim is to run the first Social Enterprise to win Lord Sugar’s investment.

Maura Rath

80314889 13010429 Maura Rath Owner Yoga Company a 97 1706282665054

Occupation: Owner, Yoga Company

Location: Wexford

Maura is taking the edge as a yoga teacher into her appearance. 

Noor Bouziane

80314875 13010429 Noor Bouziane Owner Jewellery Company a 98 1706282700129

Occupation: Owner, Jewellery Company

Location: Liverpool

Ambitious owner of a premium jewellery company Noor professed that she will generate a wealth of cash for Lord Sugar thanks to the unique nature of her business. 

Onyeka Nweze

80314913 13010429 Onyeka Nweze Chartered Company Secretary a 100 1706282728390

Occupation: Chartered Company Secretary

Location: London

Onyeka revealed her plan is to be the first tech business investment made by Lord Sugar in eighteen series.

Rachel Woolford

80314871 13010429 Rachel Woolford Boutique Fitness Studio Owner a 104 1706282793916

Occupation: Boutique Fitness Studio Owner

Location: Leeds

Business-minded from a very young age, Rachel has plenty of experience managing her work independently. As well as her hard work in the office, she also shares her fitness triumphs on social media including running the New York Marathon in 2019. 

Raj Chohan

80314903 13010429 Raj Chohan Mortgage Broker a 105 1706282813967

Occupation: Mortgage Broker

Location: Leamington Spa

Raj admits that while she is a grafter, she is determined to have fun while working – as illustrated on her fun-filled Instagram account. A self-confessed ‘dog with a bone’ when meeting her targets, she wants to hit a gap in the market and will do whatever it takes for success.

Sam Saadet

80314881 13010429 Sam Saadet Pre and Post Natal Fitness Coach a 106 1706282826942

Occupation: Pre and Post Natal Fitness Coach

Location: Essex

Sam revealed her friends call her a real Del Boy for being ‘part-wheeler dealer’ as well as her eye for a bargain. An online fitness coach with a focus on mums and mums-to-be, she’s hoping to prove her business brain to Lord Sugar.

 Dr. Asif Munaf

80314869 13010429 Dr Asif Munaf Owner Wellness Brand a 92 1706282514086

Occupation: Owner, Wellness Brand

Location: Sheffield

Asif boldly describes himself as ‘Beauty, brains, body and business’ on his CV. The qualified doctor’s business plan focuses on vitamins and supplements.

Jack Davies

80314895 13010429 Jack Davies Recruitment Director a 96 1706282637926

Occupation: Recruitment Director

Location: Bristol

As well as his work as a recruitment director, Jack also acts as a food reviewer, meaning he is ready with diverse knowledge and skills for challenges.

Oliver Medforth

80314899 13010429 Oliver Medforth Sales Executive a 99 1706282714226

Occupation: Sales Executive

Location: Yorkshire

Oliver’s background in selling at markets has him looking forward to the famous sales tasks. He is often seen plugging his wares on social media – particularly his gin range. 

Paul Bowen

80314909 13010429 Paul Bowen Director Pie Company a 101 1706282741705

Occupation: Director, Pie Company

Location: Lancashire

One of two pie company experts entering the process, Paul prides his business on big name clients such as Manchester City Football Club.

Dr. Paul Midha

80314891 13010429 Dr Paul Midha Owner Dental Group a 102 1706282765134

Occupation: Owner, Dental Group

Location: Leeds

Paul started his practice using every resource he had. Used to extensive learning from studying as a dentist, Paul is set on Lord Sugar’s investment and all that he can teach him about the world of business.

Phil Turner

80314879 13010429 Phil Turner Owner Pie Company a 103 1706282781527

Occupation: Owner, Pie Company

Location: Bognor Regis

Phil was awarded ‘Supreme Pie Champion’ in 2020 for his family-owned pie business, which dates back to the 1930s. He’s hoping to prove himself to Lord Sugar and start making him some real dough.

Steve Darken

80314905 13010429 Steve Darken Management Consultant a 107 1706282840503

Occupation: Management Consultant

Location: London

Steve claims that he shares Lord Sugar’s sharp mind and sense of humour. Consulting for ‘some of the biggest companies in the world’, he’s ready to take on the boardroom.

Tre Lowe

80314897 13010429 Tre Lowe Music Wellness Entrepreneur a 108 1706282857805

Occupation: Music & Wellness Entrepreneur

Location: London

Tre has had his previous tastes of fame, including in the UK garage band named Architechs. His Instagram account is a who’s who of the showbiz world, including snaps with Simon Cowell and Emily Ratajkowski. 

Virdi Singh Mazaria

80314901 13010429 Virdi Singh Mazaria Music Producer a 109 1706282872153

Occupation: Music Producer

Location: Leicester

DJ Virdi wants to introduce Lord Sugar to world he’s yet to invest in – music. His life is certainly filled with luxury as he shares frequent snaps on flash holidays and in front of pricey motors. 

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