Rita Ora has been slammed by fans for promoting a $2,499 radiation-free MRI scan which the ‘vast majority of people can’t afford’.
The singer, 33, came under fire after she underwent a groundbreaking Prenuvo scan, which provides early detection for more than 500 cancers and diseases.
Rita, whose mother Vera previously battled breast cancer, said she believes in ‘doing anything she can’ to keep herself healthy as a result.
Sharing photos of herself ahead of undergoing the scan, Rita wrote: ‘With my mum’s history of breast cancer, being proactive and not reactive with physical health has alway been so important to me.
‘I’m a huge believer in doing anything I can to keep myself healthy and learn about my body. So recently I went to @prenuvo to get a full body scan.

Rita Ora has been slammed by fans for promoting a $2,499 radiation-free MRI scan which the ‘vast majority of people can’t afford’

The singer, 33, came under fire after she underwent a groundbreaking Prenuvo scan, which provides early detection for more than 500 cancers and diseases
‘I was so impressed by the incredible technology and the Prenuvo doctors who talked me through my results, and advised me on what i can do to take care of myself better.
‘I was walked through every step with support and guidance. Thank you so much guys. For more info visit Prenuvo.com.’
However, Rita received harsh criticism from fans who pointed out the scan will mostly be used by the ‘wealthy’ and not ordinary people.
One Instagram user wrote: ‘How much did that cost?! us mere mortals probably couldn’t afford that luxury.’
Another added: ‘Wow, advertising proactive scans for the wealthy and priviledged, a full body MRI is something the vast majority of people can’t afford. I wonder if you paid for your scan?’
A third wrote: ‘That’s great Rita but how affordable is this for ordinary people? It’s probably not even accessible for the general public.’
Another penned: ‘Your fans can’t afford this but good for you, eh?’
Kim Kardashian previously came under fire for promoting the same scan to her Instagram followers.


Rita, whose mother Vera previously battled breast cancer, said she believes in ‘doing anything she can’ to keep herself healthy as a result

Rita wrote: ‘I’m a huge believer in doing anything I can to keep myself healthy and learn about my body. So recently I went to @prenuvo to get a full body scan’


Rita received harsh criticism from fans who pointed out the scan will mostly be used by the ‘wealthy’ and not ordinary people
She wrote: ‘The Prenuvo full-body scan has the ability to detect cancer and diseases such as aneurysms in its earliest stages, before symptoms arise. It was like getting a MRI for an hour with no radiation.
‘It has really saved some of my friends lives and I just wanted to share,’ she captioned a photo of her next to the ‘life-saving machine.’
The billionaire mogul – who was suffering from a broken shoulder and a torn tendon – concluded the post by adding the hashtag, #NotAnAd.
However, the comment section was flooded with messages about how the scan was ‘not affordable’ for ‘regular folks’.
One fan wrote: ‘Another very tone deaf post from a Kardashian’ while a second typed: ‘Tone deaf and incorrect information!!’
Another wrote: ‘Love a billionaire recommending preventative care that is totally inaccessible to 98% of your fan base, total vibe.’
Prenuvo shared the image on their Instagram Story as well as a note that praised her ‘generous goodwill support.’
‘With 1 in 20 patients of Prenuvo getting alerted to potentially life-saving findings, you are literally saving lives,’ the company added.

Kim Kardashian previously came under fire for promoting the same scan to her Instagram followers

After the comprehensive exam reality star, who was suffering from a broken shoulder and a torn tendon, urged her followers to get a Prenuvo scan
‘We cannot wait to keep working on our side to make this more widely accessible, lowering cost, and convincing the insurance systems to start covering proactive healthcare.’
Speaking to Kardashian, directly, Prenuvo concluded they are ‘so glad to hear’ they ‘impacted the health trajectory of’ her friends.
On season three of The Kardashians, the SKIMS founder’s mother, Kris Jenner, opened up about her decision to get a full-body MRI scan ahead of her 67th birthday.
‘I start thinking about what I can do to take care of myself and to be the best that I can possibly be,’ she told viewers.
Jenner also mused that her health was of the utmost importance as she teased that ‘retirement is not a word’ that she will ‘ever use.’
The momager expressed enjoying her 55 minutes of ‘alone time’ in the machine at Prenuvo’s Los Angeles location.

Smart: On season three of The Kardashians, Kim’s mother Kris Jenner, opened up about her decision to get a full-body MRI scan ahead of her 67th birthday (seen above)
Kris stated she felt compelled to do the scan because it reveals if there’s ‘anything going on in the inside’ and if she ‘should be worried about on the inside.’
‘I plan on lasting a really long time. I need a lot of energy because I have this really crazy life. Six kids, 12 grandchildren, lots of other people in my life that need my energy, my attention. I wanna be able to do the things I want to do,’ she said in a confessional.
She continued: ‘I cannot tell you how proactive I am in my health care… my mother worked until she was 82. That’s such a great example for me of someone who lived her life to the fullest, and I really emulate that life that she’s had.’
Ultimately, her scans revealed that her brain looks ‘perfect, with no concerning lesions.’