While some participants appear on Married At First to find lifelong love, there are others who use the Nine series as a springboard for social media fame.
A new report reveals the eye-watering post-show earning potential of the current crop of stars.
Online casino Clash.gg has taken a deep dive into the most influential MAFS brides and grooms and calculated how much they could be raking in via sponsored Instagram posts.
The outlet’s research boffins used an ‘internal influencer calculator’ to determine the average amount the reality stars can earn for posts based on follower counts and engagement rates.
While there has been no shortage of big personalities in this year’s experiment, it was revealed that the most influential MAFS contestant is Dave Hand.
The affable groom, who is paired with Jamie Marinos, has 89,800 followers on Instagram and earns an average of 10,667 likes per post, based on follower counts as of March 4.
A new report has revealed that Dave Hand is the most influential Married At First Sight star
According to the data, this means that Dave could be earning a maximum of $1,035 per sponsored post.
If Dave were to share just two sponsored posts per week, at that rate he would be raking in an impressive $107,640 a year.
Next on the list is Dave’s bride Jamie, who at the time of writing has a follower count of 79,471 with an average 6,876 likes per post.
This gives the ‘firecracker’ bride an earning potential of $1,010 per sponsored post.
However, with follower counts as fickle as a MAFS dinner party conversation, Jamie has since eclipsed her husband with a current follower count of 105,000.
The third most influential participant is Awhina Rutene.
With a follower count of 54,882 and an average of 2,221 likes, the aged care worker could rake in an impressive $673.96 per post.
Despite having left the series weeks ago, Katie Johnstone ranked fourth with 50,556 followers and an average of 5,250 likes. This gives Katie the potential to earn $658.99 per Instagram post.
The top five is rounded out by Carina Mirabile, who is paired with controversial groom Paul Antoine.
The affable groom, who is paired with Jamie Marinos, boasts 89,800 followers on Instagram and an average of 10,667 per post, based on follower counts as at March 4 2025
According to the data, this means that Dave could be earning a maximum of $1,035 per sponsored post. If Dave were to share just two sponsored posts per week, at that rate he would be raking in an impressive $107,640
With a follower count of 47,818 and an average of 2,614 likes per post, the marketing manager could earn as much as $602.97 per post.
The top ten also includes Billy Belcher, Rhi Disljenkovic, Veronica Cloherty, Jeff Gobbels and Paul Antoine.
Paul, who was embroiled in a shocking door-punching controversy, has the social media earning potential of $241 per post.
Coming in a distant last on the list is Ryan Donnelly, who can only hope to rake in a paltry $87 per post based on his current follower counts.
Back in August, entertainment data experts at NZ Casino crunched the numbers to reveal how much each cast member of Season 11 was estimated to earn.
Unsurprisingly, the data placed fan favourite Lucinda Light firmly atop of the potential earnings tree – however her earning capacity is astonishing.
The social media sensation picked up a huge social following during her time on the show and, at the time, enjoyed 645,000 followers on Instagram and a further 150,000 on TikTok.
Coupled with her spoken word tour of the UK and Australia, Lucinda has the potential to be raking in a jaw-dropping $221,374 annually from sponsored posts across social media.
Next on the list was Dave’s bride Jamie, who at the time, boasted a follower count of 79,471, and an average 6,876 likes. This gives the ‘firecracker’ bride an earning potential of $1,010.27 per sponsored post
The third most influential participant was Awhina Rutene. With a follower count of 54,882 and an average of 2,221 likes, the aged care worker could be raking in an impressive $673.96 per post
Eden Harper, who boasts an impressive 242,000 followers on Instagram and a further 102,000 on TikTok, came in at second place with a yearly earning potential of $96,381.
Eden has been busy on social media, already partnering with brands such as Esmi Skin, Double Online, Pretty Little Thing and Vibe Soda.
Trailing closely in third place was Lauren Dunn who, like Eden, had secured brand partnerships with MCo Beauty, Rebecca Vallance, and Dissh.
Her social following of 251,000 on Instagram and 101,000 on TikTok meant that she could potentially earning up to $93,037.
When it comes to the grooms, Lucinda’s TV ex Timothy Smith tops the list with an earning potential of $88,022, which is under the national salary average of $98,000.
This figure was based on Timothy’s 225,000 Instagram and 119,000 TikTok followers.
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