Despite being one of the fierce competitors battling it out for Lord Sugar’s £250,000 on The Apprentice this year, Sam Saadet appears to already have the picture perfect lifestyle.
The Mummy Movement owner’s social media is a window into what appears to be a luxurious and serene home life interspersed with glamourous days out.
Stars of business shows such as The Apprentice and Dragons’ Den are becoming less and less distinguishable from influencers, however, in the case of the perinatal fitness guru this goes hand in hand with promoting her business.
Sam often shows off her figure with bikini clad snaps to demonstrate the results her fitness regime is capable of.
With a divine house and husband and two children already, a massive investment from The Apprentice’s figurehead would be the icing on the cake.
Apprentice candidate Sam Saadet boasts a glorious influencer lifestyle and a gorgeous Essex home
Sam owns perinatal fitness app The Mummy Movement, which she hopes to share with Lord Sugar if she wins his £250,000 investment
She regularly poses in her front room to show off her outfits and figure
Sam has a gorgeous Essex home with a pristine kitchen, spacious lounge and an open-plan minimalist living room.
Minimalism is a theme in Casa Saadet. A monochrome theme bleeds from the lounge into the living room with wooden floors, light grey walls and a patterned accent wall complete with a mirror above a white fireplace.
The mantlepiece can be seen in many of Sam’s posts where she likes to show off her outfits. It is adorned by family photos, a black Bearbrick – worth hundreds of pounds – and a black and white vase housing white roses.
She showed off her grey-tiled kitchen as she celebrated her 33rd birthday by drinking a glass of Dom Perignon Champagne with the bottle visible on the white marble island behind her.
Her 20,000 plus Instagram followers are also treated to regular snaps from Sam’s trips away and decadent days out.
The businesswoman’s dreamy family life sees her frequently visiting fancy restaurants with her husband and two daughters.
A snap following her debut on the BBC One programme gave a glimpse into Sam’s open-plan home which has a monochrome theme
Sam celebrated her 33rd birthday by drinking a glass of Dom Perignon Champagne
The mother-of-two also regularly flaunts her doting husband to her 20,000-plus Instagram followers
A recent trip to the Canary Islands saw Sam and her family stay in Tenerife’s Hard Rock Hotel with the mother-of-two sharing plenty of poolside snaps.
Last year also saw Sam enjoy a trip to Ibiza’s five-star Nobu Hotel, a visit to Disneyland Paris for her daughter’s fourth birthday and a second Tenerife visit.
Nevertheless, Sam is clearly motivated to forge an even more successful life for herself, applying to become Lord Sugar’s newest business partner.
Her app is for both to-be and new mothers to use as a fitness guide around their pregnancy, inspired by Sam’s own experiences.
Sam’s Instagram bio describes her endeavour as: ‘Motivating mamas to be their best selves!’
Sam pictured at Ibiza’s five-star Nobu hotel on holiday last year
Ahead of appearing on the BBC hit show, Sam said: ‘I deserve Lord Sugar’s investment because I am one of the savviest, go-getting women I know!’
Ahead of starring on the BBC show, she revealed that her friends liken her to Del Boy as a ‘part-wheeler dealer’ with an eye for a bargain.
She has also revealed that previous ventures have been less successful, but only contributed to her becoming a better businesswoman now.
‘I don’t consider any of my previous business ventures a failure, as they have all taught me something and helped me to create a more successful one,’ she said.
‘I deserve Lord Sugar’s investment because I am one of the savviest, go-getting women I know! This business is all focused on something I am very passionate about whilst also making money too – it’s a win win.’
THE APPRENTICE 2024: MEET THE CANDIDATES
Amina Khan
Occupation: Pharmacist and Business Owner
Location: Ilford
Amina has been a qualified pharmacist for over a decade, in which time she has created a successful skincare and supplements business.
Flo Edwards
Occupation: Recruitment Consultant
Location: London
Flo revealed that she started her own consultancy, making her ready to tackle Lord Sugar.
Foluso Falade
Occupation: Project Manager
Location: Manchester
Foluso brands herself the ‘Mary Poppins of business’ and revealed that her aim is to run the first Social Enterprise to win Lord Sugar’s investment.
Maura Rath
Occupation: Owner, Yoga Company
Location: Wexford
Maura is taking the edge as a yoga teacher into her appearance.
Noor Bouziane
Occupation: Owner, Jewellery Company
Location: Liverpool
Ambitious owner of a premium jewellery company Noor professed that she will generate a wealth of cash for Lord Sugar thanks to the unique nature of her business.
Onyeka Nweze
Occupation: Chartered Company Secretary
Location: London
Onyeka revealed her plan is to be the first tech business investment made by Lord Sugar in eighteen series.
Rachel Woolford
Occupation: Boutique Fitness Studio Owner
Location: Leeds
Business-minded from a very young age, Rachel has plenty of experience managing her work independently. As well as her hard work in the office, she also shares her fitness triumphs on social media including running the New York Marathon in 2019.
Raj Chohan
Occupation: Mortgage Broker
Location: Leamington Spa
Raj admits that while she is a grafter, she is determined to have fun while working – as illustrated on her fun-filled Instagram account. A self-confessed ‘dog with a bone’ when meeting her targets, she wants to hit a gap in the market and will do whatever it takes for success.
Sam Saadet
Occupation: Pre and Post Natal Fitness Coach
Location: Essex
Sam revealed her friends call her a real Del Boy for being ‘part-wheeler dealer’ as well as her eye for a bargain. An online fitness coach with a focus on mums and mums-to-be, she’s hoping to prove her business brain to Lord Sugar.
Dr. Asif Munaf
Occupation: Owner, Wellness Brand
Location: Sheffield
Asif boldly describes himself as ‘Beauty, brains, body and business’ on his CV. The qualified doctor’s business plan focuses on vitamins and supplements.
Jack Davies
Occupation: Recruitment Director
Location: Bristol
As well as his work as a recruitment director, Jack also acts as a food reviewer, meaning he is ready with diverse knowledge and skills for challenges.
Oliver Medforth
Occupation: Sales Executive
Location: Yorkshire
Oliver’s background in selling at markets has him looking forward to the famous sales tasks. He is often seen plugging his wares on social media – particularly his gin range.
Paul Bowen
Occupation: Director, Pie Company
Location: Lancashire
One of two pie company experts entering the process, Paul prides his business on big name clients such as Manchester City Football Club.
Dr. Paul Midha
Occupation: Owner, Dental Group
Location: Leeds
Paul started his practice using every resource he had. Used to extensive learning from studying as a dentist, Paul is set on Lord Sugar’s investment and all that he can teach him about the world of business.
Phil Turner
Occupation: Owner, Pie Company
Location: Bognor Regis
Phil was awarded ‘Supreme Pie Champion’ in 2020 for his family-owned pie business, which dates back to the 1930s. He’s hoping to prove himself to Lord Sugar and start making him some real dough.
Steve Darken
Occupation: Management Consultant
Location: London
Steve claims that he shares Lord Sugar’s sharp mind and sense of humour. Consulting for ‘some of the biggest companies in the world’, he’s ready to take on the boardroom.
Tre Lowe
Occupation: Music & Wellness Entrepreneur
Location: London
Tre has had his previous tastes of fame, including in the UK garage band named Architechs. His Instagram account is a who’s who of the showbiz world, including snaps with Simon Cowell and Emily Ratajkowski.
Virdi Singh Mazaria
Occupation: Music Producer
Location: Leicester
DJ Virdi wants to introduce Lord Sugar to world he’s yet to invest in – music. His life is certainly filled with luxury as he shares frequent snaps on flash holidays and in front of pricey motors.
