Diddy’s music has seen an increase in streams since the rapper was arrested last week on sex trafficking and racketeering charges.
Luminate, an industry data and analytics company, reported an 18.3% increase in on-demand streams of Diddy’s music in the week he was arrested in comparison to the week prior, according to the Associated Press.
Diddy, whose net worth was estimated to be $400 million by Forbes in June, has music available on a variety of streaming platforms, including Spotify, Amazon Music, and Apple
An increase in streaming numbers following controversy is not uncommon.
After a documentary about R Kelly accused the R&B singer of sexual misconduct involving women and underage girls, his numbers nearly doubled.
Diddy’s music has seen an increase in streams since the rapper was arrested last week on sex trafficking and racketeering charges
Combs is charged with federal sex trafficking and racketeering and the charge, which details allegations dating back to 2008, accuses him of abusing, threatening and coercing women for years “to fulfil his sexual desires, protect his reputation, and conceal his conduct”.
He has pleaded not guilty to the charges.
Diddy’s music is available for streaming on a variety of platforms, including Spotify.
On Spotify, an artist can earn as low as $0.0033 per stream, Business Insider reported in 2020. His Spotify profile currently states he receives 9,758,290 monthly listens.
The increased streams is an interesting development as demand for Diddy’s music plummeted after video of Diddy beating his ex-girlfriend Cassie Ventura in 2016 was released by CNN.
The Hollywood Reporter compared the periods of time directly after Cassie filed her bombshell lawsuit against him in November 2023 to the release of the video in May 2024.
The outlet reported that in comparison to the first week of December, which was two weeks following the filing of the lawsuit that was quickly settled, streams for music under the stage name Diddy decreased by 51.8 percent.
Citing Luminate, THR noted streams for ‘Diddy’ – Sean Combs’ latest stage name – dropped from 2,624,000 to 1,265,000.
