Luxury fashion boutique Desordré has made an unexpected comeback just weeks after the company behind the brand collapsed.
The upmarket retailer, which began as a pop-up store in Sydney’s Darlinghurst in 2009, plunged into liquidation last month owing millions in debt.
But in a twist that few saw coming, owner Shannon Thomas has now announced on social media that the Darlinghurst store has reopened.
The businesswoman declared her boutique was back in business this week, freshly restocked with a new selection of latest-season designer pieces.
When contacted by Daily Mail for clarification, a spokesperson for Mackay Goodwin, the firm appointed Desordré’s liquidator, explained that the ‘Desordré’ brand name itself is not owned by the company that went into liquidation.
Instead, it has always been registered personally to the director Ms Thomas – meaning it was never part of the company’s assets or subject to recovery during the winding-up process.
Luxury fashion boutique Desordré has reopened its Darlinghurst store with a new collection of latest-season designs, following reports the company behind the brand had collapsed
Pictured: a post uploaded to Desordré’s social media account this week
ASIC records seen by Daily Mail show that the company entered liquidation on September 4. (Desordré founder Shannon Thomas is pictured)
‘This seems to be another venture of the director, outside the scope of the company being wound up,’ they said.
‘The liquidators have recovered all stock and property owned by the company.’
Essentially, this has allowed the brand to reemerge almost seamlessly, with new stock being promoted and sold under the same well-known name, but under a different entity. Daily Mail makes no suggestion of wrongdoing.
ASIC records seen by the Daily Mail show that the company entered liquidation on September 4 – with the boutique suddenly turning the comments off on posts going back months.
One news report said the company owes 85 creditors – including Ralph Lauren, and Alex Perry, which is owed $729,000, as well as some 13 influencers, models and stylists, including Byron Baes star Abbey Steanes and Perth model Holly Young.
Other creditors include fashion brands, model management companies, landlords, TikTok and even rubbish removal, pest control and mowing businesses.
Desordré (meaning disorder in French) had stores in Darlinghurst and Bondi Beach in Sydney, Armadale in Melbourne, and Fortitude Valley in Brisbane.
The fashion brand was adored by ‘It’ girls such as Dina Broadhurst.
Last Saturday, the brand announced that its Darlinghurst store would be open all weekend with ‘the latest seasons’ available
When contacted for clarification, a spokesperson for Desordré’s liquidator Mackay Goodwin explained that the Desordré brand name itself is not owned by the company that entered liquidation. (Pictured: A post advertising new designs in store at Desordré earlier this week)
Grace Hayden showing off one of the dresses designed by Alex Perry and sold at Desordre
Pip Edwards is also a longtime fan of the boutique.
Founder Ms Thomas previously told news.com.au: ‘In an effort to save the business, we have actively worked with advisers to consolidate operations and reduced overheads.’
‘Unfortunately, after 15 years of operations, this culminated in the appointment of liquidators.’
She added she was ‘deeply disappointed’ to say goodbye to her business.
At the time of publication, Desordré’s website states it is currently ‘under maintenance’ and is no longer taking orders.
The fashion brand was adored by ‘It’ girls such as Dina Broadhurst
Perth model Holly Young (pictured) was reportedly among the company’s 85 creditors
Designer Alex Perry (left) was also said to be among those owed money
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