Demi Lovato has returned to the Los Angeles frozen yogurt shop she famously attempted to cancel four years ago, but on a fresh slate.
In 2021, superstar Demi faced backlash after she publicly called out The Bigg Chill, a frozen yogurt shop in Los Angeles, after getting ‘triggered’ by the sugar-free options available.
But it seems the songstress may have extended the business an olive branch, as she is now professing her love for the establishment.
The 32-year-old mocked a video she posted at the time of the controversy, in which she defended her actions and insisted to followers, ‘I left that yogurt store and didn’t get the yogurt that I wanted!’
‘love you bigg chill,’ Demi, who uses the pronouns they/them/she/her, captioned the video.
She tagged the business, who reciprocated by posting the video to their own grid.
Demi Lovato has returned to the Los Angeles frozen yogurt shop she famously attempted to cancel four years ago
She has now extended an olive branch to the small business
The various videos she shared poked fun at her 2021 video as she dug into a cup of sprinkle-topped frozen yogurt and posed by the store’s neon sign.
The whole appearance seemed to be in promotion of her upcoming single Fast, as the song served as the soundtrack for several of her clips.
DailyMail.com has contacted The Bigg Chill for comment but did not immediately hear back.
In another video posted to her Instagram Stories, Demi joined numerous fans outside of The Bigg Chill shop for a dance party to her new track.
The original drama exploded back in 2021 after Demi slammed the yogurt shop on her Instagram and posted her messages with the business onto her account.
‘Finding it extremely hard to order froyo from [The Bigg Chill] when you have to walk past tons of sugar-free cookies/other diet foods before you get to the counter’, Demi wrote before adding the hashtag ‘Do Better’.
The singer has been open about her past eating disorder struggles.
The store, situated on Olympic Blvd, is owned by Diane Dinow and her daughter Cary Russell, who revealed in 2011 that they average 1,000 customers a day in the week and up to 1,300 at the weekends.
She dug into a cup of sprinkle-topped frozen yogurt and posed by the store’s neon sign
She wasn’t afraid to poke fun at herself as she referenced the controversy in her new videos
The 32-year-old mocked a video she posted at the time of the controversy, in which she defended her actions and insisted to followers, ‘I left that yogurt store and didn’t get the yogurt that I wanted!’
The whole appearance looked to be part of a promotion for her new single Fast
Demi accused the the shop of ‘harmful messaging from brands or companies that perpetuate a society that not only enables but praises disordered eating.’
The establishment responded to the Sorry Not Sorry songstress in a direct message, which she subsequently posted online.
The company responded saying: ‘We are not diet vultures. We cater to all of our customers needs for the past 36 years. We are sorry you found this offensive.’
Demi responded: ‘Not just that. Your service was terrible. So rude. The whole experience was triggering and awful.’
She advised the business: ‘You can carry things for other people while also carrying for another percentage of your customers who struggle DAILY just to even step foot in your store…
In 2021, superstar Demi faced backlash after she publicly called out The Bigg Chill, a small family business in Los Angeles, after getting ‘triggered’ by the sugar-free options available
‘You can find a way to provide an environment for all people with different needs. Including eating disorders – one of the deadliest mental illness only second to [opioid] overdoses. Don’t make excuses, just do better.’
The What Other People Say artist then advised the business on different ways it could improve on the issue.
She penned: ‘I was thinking, maybe it would help if you made it more clear that the sugar free options and vegan options are for that. Labeling the snacks for celiac or diabetes or vegans.
‘When it’s not super clear, the messaging gets confusing and being in LA it’s really hard to distinguish diet culture vs health needs. I think clear messaging would be more beneficial for everyone. You aren’t wrong for catering to many different needs but it’s not about excluding one demographic to cater to others.’
The Sorry Not Sorry songstress posted her interactions with the shop online
Fans soon responded in anger, writing: ‘What’s your favorite internet beef rn mine is Demi lovato forgetting diabetics exist and fighting a frozen yogurt business in public…
‘CALL OUT: Demi Lovato calls out Yogurt shop for sugar free foods. Demi says “Finding it extremely hard to order froyo from The Big Chill when you have to walk past tons of sugar free cookies/other diet foods.”…
Demi subsequently attempted to issue a half-apology for her actions on Instagram in an eight-and-half minute video where she explained why she was ‘triggered’ by sugar-free items sold at the small business and claimed she would ‘work with them’ on ‘doing better.’
However, leaked direct messages allegedly written by the singer, published by TMZ in 2021, paint a different story, as Demi warned The Bigg Chill, ‘you don’t want to mess with me’ and advised them to stop trying to fight back against their arguments.
Demi allegedly wrote in the messages: ‘Don’t keep going with this. You don’t want to mess with me. You’re in the wrong and the customer is always right. You already know this, listen to your customer and do better’.
The messages were in response to the singer posting pictures of a gluten-free product from The Bigg Chill’s page as a way to prove that they promote diet culture.
Following Demi’s outburst, the company replied saying the picture Demi had used was from 2016 and was no longer stocked.
But Demi hit back in their DM messages by ranting: ‘If it’s still in your site GUESS WHAT – YOU’RE STILL SUPPORTING IT.’
