Davina McCall looked barely recognisable in a bold 1980s look as she starred in a fun new campaign alongside Morgana Robinson for Menopause Awareness Month.
The Masked Singer star, 58, and the British comedian, 43, larked around in the clip as they launched the new pro bono awareness campaign, Selling Menopause.
In the fresh ad, Davina stunned in a fuchsia mini dress with puffed sleeves and sported a flawless bouncy blow-dry.
In this latest venture, Amazon united with Menopause Mandate ‘sell the menopause’ as a shoppable product for 99p available on the Amazon UK store.
The campaign encourages women to cathartically share honest, unfiltered, and even tongue-in-cheek reviews of their menopause experiences on Amazon during Menopause Awareness Month.
It also features the parody video in the style of live TV shopping, which sees TV personalities Davina and Morgana humorously ‘selling’ menopause.
Davina McCall, 58, (L) looked barely recognisable in a bold 1980s look as she starred in a fun new campaign alongside Morgana Robinson (R) for Menopause Awareness Month
The Masked Singer star, 58, and the British comedian, 43, larked around in the clip as they launched the new pro bono awareness campaign, Selling Menopause
Created by Amazon Ads Brand Innovation Lab, in collaboration with campaign group Menopause Mandate, the initiative aims to create a forum where all women can share their experiences while raising funds for the not-for-profit organisation.
When customers choose to buy now, they pay 99p to support Menopause Mandate and receive a Kindle e-book in return, titled Menopause — 50+ Different Symptoms: Night Sweats, Brain Fog, and More!
Visitors can then leave a review of menopause, sharing their first-hand accounts to create a growing collection of candid stories while encouraging others to speak openly about experiences that have historically been considered private and even taboo.
Of her latest job venture, Davina candidly said: ‘I absolutely loved working with Menopause Mandate, Amazon Ads and Morgana on this genius and innovative campaign’
‘There’s always been a cloud of shame and fear hanging over the menopause… and it often feels like an incredibly lonely place to be.
‘By encouraging women to leave candid reviews of their menopause experiences on Amazon—a place millions visit daily—we can help women feel less alone and hopefully less shame and embarrassment and even maybe have a giggle.
‘At the same time as showing how everybody’s experience is different.
‘While we may take a light-hearted approach in this campaign, the message is serious: let’s talk about menopause openly, honestly, and sometimes with a good laugh.’
In the fresh ad, Davina stunned in a fuchsia buttoned dress with puffed sleeves and sported a flawless blow-dry, boasting her incredible transformation
The campaign encourages women to cathartically share honest, unfiltered, and even tongue-in-cheek reviews of their menopause experiences on Amazon during Menopause Awareness Month
The campaign features the parody video in the style of live TV shopping, which sees TV personalities Davina and Morgana humorously ‘selling’ menopause
‘While we may take a light-hearted approach in this campaign, the message is serious: let’s talk about menopause openly, honestly, and sometimes with a good laugh,’ Davina said
On Friday, the TV presenter shared some fabulous behind-the-scenes snap on Instagram of her boyfriend Michael Douglas styling her hair for the shoot
Meanwhile Kate McCagg, Head of Brand Innovation Lab at Amazon Ads, said: ‘Around 16 million women in the UK are currently peri or menopausal, representing more than one-third of the female population’, said
‘By transforming our famous reviews into a powerful tool for women to share authentic stories – from mood swings, brain fog, insomnia and hot flushes, and everything in between – we are proud to help drive honest conversation about a topic that is so common but rarely discussed.
‘All while supporting the incredible work Menopause Mandate is doing.’
The campaign launched October 17, coinciding with Menopause Awareness Month, providing a timely opportunity to spotlight these important conversations.
You can support Menopause Mandate or leave a review of your experiences on the Amazon store.
