David Beckham posed for BOSS’ Fall/Winter 2025 campaign as he launched his first-ever co-designed capsule collection with the brand.
The football legend, 50, featured for his collab BECKHAM x BOSS as well as the BOSS ONE Bodywear collection – but it’s not quite as racy as the shoot he shot for the brand at the start of the year.
The BECKHAM x BOSS collection features sleek suiting, bomber jackets, polos, T-shirts, and accessories: all tailored to reflect the star’s personal style.
The campaign, shot by Lachlan Bailey, also includes the launch of the BOSS ONE Bodywear collection, where the Salford City co-owner is the face and a key part of the marketing.
‘I love this time of year, the layering, accessories and clothes that are stylish yet comfortable,’ David said of his latest fashion venture.
‘Right from the early stages of development I wanted to create a collection inspired by the feeling I get when I am at home in the countryside in the colder months.
David Beckham, 50, posd for BOSS’ Fall/Winter 2025 campaign as he launched his first-ever co-designed capsule collection with the brand
The football legend featured for his collab BECKHAM x BOSS as well as the BOSS ONE Bodywear collection – celebrating timeless silhouettes, heritage styling and impeccable design
It’s not qute as racy as the campaign shoot he did with the brand at the start of the year
‘With my second collection with BOSS, we’ve put a strong focus on textures and materials that give classic pieces a fresh, modern feel.’
Meanwhile Marco Falcioni, SVP of Creative Direction at BOSS, said: ‘We were incredibly excited to work with David again for this second chapter of BECKHAM x BOSS.
‘The collection presents a natural evolution of our debut collaboration. It lets David’s personal style shine through, while keeping a classic BOSS feeling at its core.
He added: ‘We have worked hand in hand with him to curate a wardrobe that is versatile and elegant, perfect for both the city—and the great outdoors.’
The campaign entailed a 360-degree marketing approach, featuring a large hand-painted mural in East London, billboards in major global cities, store installations, and pop-ups.
Shot by the legendary Mert and Marcus, the campaign brings the collection to life in the grand setting of an 18th-century London mansion.
The stripped-back, stately-home backdrop perfectly mirrors the collection’s ethos: a harmonious blend of heritage and modernity.
Art-directed by Team Laird, the visuals showcase David’s aesthetic – effortlessly stylish and undeniably iconic.
The BECKHAM x BOSS collection features sleek suiting, bomber jackets, polos, T-shirts, and accessories: all tailored to reflect the star’s personal style
‘Right from the early stages of development I wanted to create a collection inspired by the feeling I get when I am at home in the countryside in the colder months,’ David said
The star added: ‘With my second collection with BOSS, we’ve put a strong focus on textures and materials that give classic pieces a fresh, modern feel’
David’s fashion campaign comes after his and wife Victoria’s estranged son Brooklyn unveiled his latest cookery video as he gave his followers a tutorial on how to make jam.
David and Brooklyn are thought to not be on talking terms as their long-running family feud rumbles on.
Brooklyn, 26, and his family were last pictured together on Boxing Day last year and he has seemingly not spent any time with them in the UK since.
The Beckham family were all out to celebrate Romeo’s 23rd birthday in London earlier this month but Brooklyn was nowhere to be seen.
Following the birthday night out, Victoria started her story by filming David and asking: ‘We are labelling, what have you decided to call you jam?’, to which he replied: ‘Got a surprise for you darling’.
She went on: ‘So we’ve had a weekend of cooking’, after which she was swiftly jibed by her husband who queried: ‘We?’ – proving the Spice Girl was not involved in the work in the kitchen, where David was hard at it.
Victoria conceded: ‘Well you have, I’ve been watching! You’ve been making lots of jam and look what you’ve made – David Beckjam! He’s very proud. How many Beckjams have you made darling? You’re quite the entrepreneur aren’t you!’
Earlier in the process, David shared snaps of the freshly-picked plums on Saturday as well as some other produce from his vegetable garden.
David’s fashion campaign comes after his and wife Victoria’s estranged son Brooklyn (pictured) unveiled his latest cookery video as he gave his followers a tutorial on how to make jam
Videoing them on the hob he wrote: ‘@victoriabeckham get ready for my jam’, as he cheekily said in the clip: ‘You can’t wait to taste my plums!’
At the end of August, Brooklyn unveiled his latest cookery video – with a seemingly unlikely influence for his most recent creation in the form of Meghan Markle.
He took to Instagram to share a tutorial on making jam, as his feud with his parents rumbles on amid allegations of tension between the aspiring chef and his wife Nicola Peltz, 30, against the famous couple.
The BECKHAM x BOSS Fall/Winter 2025 collection will be available on boss.com, at BOSS stores globally, and via selected BOSS wholesalers from September 22, 2025.
