Christmas will come early for hundreds of shoppers camping outside a western Sydney Coles supermarket as billionaire Adrian Portelli prepares to hand out $150,000.
The entrepreneur, 35, is scheduled to give $150,000 worth of Coles vouchers to 1,000 Aussie families on Tuesday.
He made the announcement on his social media and confirmed the location on Monday.
The first giveaway will take place at 9.30am at the Coles connected to Nepean Village on Reserve Street, Penrith.
The action will then shift to Coles on Hamilton Road at Fairfield West at noon.
‘Our team member and customer safety is our priority during this generous giveaway, so we have engaged additional security to ensure any queue for gift cards will be properly managed,’ a Coles spokeswoman said in a statement.
Adrian Portelli (pictured) is set to cause chaos as he takes his grocery giveaway to Sydney on Tuesday
Hundreds of people are understood to be already queued up at the stores to see him and those lucky enough will score a voucher worth $100 or $200 from Portelli.
‘It just shows how desperate people are in these times and we’re happy to help,’ he said last month.
‘A lot of these people have supported me over the year so it’s time to give back.’
Adrian is the founder of the LCMT+ online company that frequently gives away huge cash prizes and luxury cars as well as providing its members discounted products with retailers.
The car enthusiast made international headlines when he had a rare $3million McClaren craned up to his $39million Melbourne penthouse in May last year.
He is also a regular on The Block, snapping up homes during the auction.
In 2022, he offered $4.8m for Omar and Oz’s home in Gisborne South during final bidding on The Block.
‘I was fairly low key back then so no one really knew what I was worth or what money I had,’ he said.
His previous giveaway took place in Tasmania, where long lines of hopeful shoppers showed up hoping for the handouts (pictured)
‘People thought I couldn’t afford the house – obviously I knew I could buy all the houses.’
Portelli grew up in Melbourne’s western suburbs and made his fortune through tech start-ups.
He has a diverse business portfolio reportedly worth $1billion, and now turns over about $100million a year, or $2million a week.
The notorious Block bidder splashed out a staggering $39million for his Melbourne property which is the heart of the CBD in a new twin tower development.
He is currently spending $6million on modifying and customising the 1200sqm sky home.
The businessman told realestate.com.au he decided to buy the apartment the same day he saw it because of ‘the security’ and it being a ‘blank canvas’.
He also admitted that a selling point was the penthouse’s direct link to the second tower, which will house a five-star Shangri-La hotel.
The hotel includes a bar with a see-though floor that features a bridge linking the two towers at a high level.
‘It just shows how desperate people are in these times and we’re happy to help,’ he said last month. ‘A lot of these people have supported me over the year so it’s time to give back’
‘I’ve got a lift from my apartment that goes directly to the bar,’ Portelli said.
Portelli, known for his high spending and lavish lifestyle, shares his ten-month-old son, Mercy, with girlfriend Karlie Butler.
The unique name pays homage to one of the first luxury cars Portelli purchased – a rare orange Lamborghini Murcielago valued at over $700,000.
Portelli and Butler have been together for over a year, having met at a bar.
