Coleen Rooney has been tipped to make £5 million off the back of her I’m A Celebrity stint after winning over the viewing public.
The WAG, 38, is said to have received a whopping £1.5 million just for her appearance on the ITV show, and now industry experts have predicted she’s in for an even bigger payday if she leans in on her success and targets ‘family brands.’
PR Expert Lynn Carratt, Head of Talent at Press Box PR, mused: ‘Coleen has a joint fortune with her husband of around £200 million, which obviously is quite a huge amount.
‘She is the highest-paid celebrity in the jungle this year – she’s not doing it to raise her profile, she’s doing it to do something for herself.’
‘Now that her kids are older, she wants to get back out there and build her career up which many mums want to do and yes, she’ll end up making more money off the back of the show with brand deals with family brands.
‘It’s likely she will make £5 million post-show. But she’s doing it for self-preservation rather than monetary value because when you have £200 million, what’s another £5 million?’
Coleen Rooney has been tipped to make £5 million off the back of her I’m A Celebrity stint after winning over the viewing public and even her arch nemesis Rebekah Vardy
A PR expert said: ‘Now that her kids are older, she wants to get back out there and build her career up. She’ll end up making more money off the back of the show with family brand deals’
In contrast, Lynn claimed Dean McCullough – who has had plenty of screen time this series after taking part in five Bushtucker Trials in a row – will not be as fruitful.
In conversation with industry data platform Stocklytics.com, Lynn continued: ‘Dean is the least well-known and going on an ITV prime time show will propel his career forward and raise his profile.’
‘I don’t think he’s going to be a big money maker for him in terms of brand deals. He might get a bigger contract because he’ll be definitely earning less than six figures in his day job as a radio one DJ and his net worth is rumoured to be around £750,000 at the most.
‘He could certainly get more hosting event jobs which could supplement his income by that, we’re probably only looking at around £250,000 extra in the next 12 months.’
Another star looking for a career resurgence is Tulisa Contostavlos and Lynn is confident that she will be able to do so after her Jungle stint.
Lynn shared: ‘Tulisa’s being paid around £175,000 to go into the jungle and it’s reported that she’s worth around 3 to 4 million from her previous career.
‘My guess is that she’ll make in excess of £2.5 million following the show in brand deals and TV work.
‘She’s coming across really popular in the jungle, which obviously adds to her earning power when she leaves. She could even win the show and be crowned Queen of the Jungle.’
The PR expert added that Dean McCullough could make around £250,000 extra in the next 12 months, while Tulisa could make in excess of £2.5 million following the show in brand deals
Coleen has proved to be a hit not just with the viewers but also her arch nemesis Rebekah Vardy (pictured) who commended Coleen for her efforts in her Absolute Car-nage trial
As the battle to be named King or Queen of the Jungle continues, Coleen has seen her odds to win slashed by William Hill.
The mother-of-four has seen gradual support in the betting over the past few days and has been backed into 5/2, having been as big as 10/1 at the start of the weekend.
McFly’s Danny Jones remains a strong favourite, shortening from 7/4 into even-money, with Maura Higgins rounding out a runaway top three at 5/1.
Dean has meanwhile seen his odds to be crowned King of the Jungle drift after his spat with Alan Halsall and is now 40/1 from 10/1 when the show began.
Coleen has proved to be a hit not just with the viewers but also her arch nemesis Rebekah Vardy.
Since Coleen entered the jungle earlier this month, Rebekah, 42, has made no secret of what she thinks about her nemeses, branding her ‘dull’ while also wanting her to eat bull’s penis.
However, in a dramatic U-turn, the WAG has now commended Coleen for her efforts in her Absolute Car-nage trial with Dean in which she kept her cool while covered in cockroaches and rats.
Writing in her The Sun column, Rebekah – who was locked in the infamous ‘ Wagatha Christie’ trial with Coleen in 2022 – penned: ‘It’s blowing a gale at home but there’s definitely a rumble in the jungle.
‘Luckily it’s not in the campmates’ stomachs, as Teabag Dean had Coleen with him for Absolute Carnage and they managed to get nine stars.
‘I’m applauding Coleen. She really held her nerve as the mealworms, cockroaches and rats crawled all over her.’
Coleen was swarmed by cockroaches, rats, giant mealworms and crickets on Sunday’s show and was praised for staying calmer than her fellow campmate Dean
Coleen was the latest celeb to face a brutal challenge as she was swarmed by cockroaches, rats, giant mealworms and crickets on Sunday’s show.
She impressed viewers as she remained calm throughout the grim trial – as they slammed Dean for ‘screaming’ as he was doused with slimy fish guts.
Fans of the show compared Coleen’s reaction to being covered in creepy critters to Dean’s gunge challenge as they criticised him for having an extreme reaction when she had it ‘far worse’ than him.
Ahead of the Bushtucker trial, Coleen – who shares sons Kai, 13, Klay, 10, Kit, seven, and Cass, six, with husband Wayne – said: ‘I’m excited for my boys back home to see me do something. Hopefully I’m gonna do well, I’m gonna try my best.’
I’M A CELEBRITY 2024: MEET THE ALL STAR LINE UP
OTI MABUSE
Oti Mabuse has already two Strictly glitterballs under her belt
AGE: 34
OCCUPATION: Professional dancer
FAMOUS FOR: Oti is best known for being a professional dancer on the British television series Strictly Come Dancing, which she won in 2019 and 2020.
DANNY JONES
Danny Jones is one of the bookies’ favourites to win this year’s I’m A Celeb
AGE: 38
OCCUPATION: McFly singer
FAMOUS FOR: Danny is one of the lead vocalists and the lead guitarist for pop-rock band McFly.
He is also a coach on The Voice UK.
BARRY MCGUIGAN
Former boxer Barry McGuigan is heading into the jungle
AGE: 63
OCCUPATION: Retired professional boxer
FAMOUS FOR: Barry was nicknamed The Clones Cyclone and held the WBA and lineal featherweight titles from 1985 to 1986.
GK BARRY
GK Barry is a TikTok star who recently joined the ITV family on Loose Women
AGE: 25
OCCUPATION: TikTok star
FAMOUS FOR: Grace is known for her comedic commentary on culture, lifestyle, and fashion. She has over 3.6 million followers and recently joined the Loose Women panel.
DEAN MCCULLOUGH
ITV bosses are hoping Dean McCullough will ruffle feathers in the camp
AGE: 32
OCCUPATION: Radio 1 DJ
FAMOUS FOR: Radio 1 DJ Dean has been signed by I’m A Celeb bosses, in the hope that he will ruffle feathers with his outspoken views.
Earlier this year it was announced Dean would be taking over the BBC Radio 1 Early Breakfast Show, after previously fronting the afternoon slot.
JANE MOORE
Jane is best known as a panellist and anchor of Loose Women
AGE: 62
OCCUPATION: Journalist
FAMOUS FOR: Jane is best known as a panellist and anchor of Loose Women between 1999 and 2002.
She returned as a regular panellist from 2013 onwards.
Jane takes on the challenge following her high-profile split from husband of 20 years, Showbiz agent, Gary Farrow.
MELVIN ODOOM
Melvin was previously courted by I’m A Celeb bosses back in 2021
AGE: 44
OCCUPATION: DJ and TV presenter
FAMOUS FOR: His work on radio. Melvin was previously courted by I’m A Celeb bosses back in 2021, but turned down the offer at the last minute.
He also had a primetime stint on Strictly back in 2016.
COLEEN ROONEY
Reports claim that she has been offered the biggest deal in the show’s history
AGE: 38
OCCUPATION: WAG
FAMOUS FOR: Wagatha Christie case against arch rival Rebekah Vardy.
Reports claim that she has been offered the biggest deal in the show’s history, exceeding Nigel Farage’s £1.5million from last year.
ALAN HALSALL
Alan Halsall is best known for his role as Tyrone Dobbs on Coronation Street
AGE: 42
OCCUPATION: Actor
FAMOUS FOR: Coronation Street actor Alan Halsall was forced to withdraw from I’m A Celeb last year, after undergoing ACL Reconstruction surgery.
Bosses have now convinced the actor to sign up again, and no doubt he will draw in a huge fanbase thanks to his long-running role as Tyrone Dobbs on the soap.
TULISA
Tulisa is making her career comeback after reuniting with N-Dubz last year
AGE: 36
OCCUPATION: Singer and former X Factor judge
FAMOUS FOR: Tulisa reunited with N-Dubz last year for a tour after first finding fame with the band in 2007.
In 2011, she became a judge on The X Factor and went on to launch her debut solo album, The Female Boss.
She released her fourth album with N-Dubz last year.
REVEREND RICHARD COLES
Richard is an English writer, radio presenter and Church of England priest
AGE: 62
OCCUPATION: Writer, broadcaster and priest
FAMOUS FOR: Richard is an English writer, radio presenter and Church of England priest.
He first came to prominence as the multi-instrumentalist who partnered Jimmy Somerville in the 1980s band the Communards.
MAURA HIGGINS
Maura is best known for her stint on Love Island UK in 2019
AGE: 33
OCCUPATION: TV Personality
FAMOUS FOR: Maura is an Irish television personality, television presenter and model.
She rose to prominence in 2019, when she was a finalist on the fifth series of ITV2 reality series Love Island.
