Coleen Rooney Dazzles in Satin Dress at Launch

cut a glamorous figure as she was joined by her mother Colette at the launch dinner party for her new Primark collection on Thursday evening. 

The star, 39, looked incredible in a chocolate satin dress as she posed up a storm with her mother at the event, held at The 1 Hotel Mayfair in London. 

Her chic ensemble from her newest collection featured spaghetti straps, a plunging V-neckline, a daring thigh-high slit and delicate lace trims. 

Coleen added inches to her frame with pointed slingback heels as she proudly posed for cameras alongside a lavish dinner set-up for her guests. 

To complete her look, Coleen accessorised with gold statement earrings and swept her brunette tresses up into an elegant updo. 

Meanwhile, her mother, Colette, looked every inch the proud parent as she posed alongside her daughter at the event. 

Colette appeared to coordinate with Coleen, wearing a chic chocolate brown top and trouser co-ord. 

She added inches to her frame with silver sparkly heels and appeared in great spirits, beaming alongside her daughter. 

Also in attendance were Jess Wright, Ashley James, Georgia Kousoulou, Chloe Lewis, Scarlett Moffatt, Danielle Lloyd, and Gabby Allen. 

TOWIE star Jess looked effortlessly chic in a grey powersuit consisting of a structured blazer and tailored trousers. 

Presenter Ashley, 38, cut a stylish figure in a brown leather jacket paired with a beige striped shirt as she arrived at the launch party. 

TOWIE star Georgia, 34, looked stunning in a grey mini shirt dress paired with black leather knee-high boots.

TOWIE star Chloe cut a chic figure in a grey structured blazer and wide-leg tailored trousers as she posed for cameras at the event.

TV personality Scarlett, 35, opted for a blue striped shirt teamed with dark blue wide-leg denim jeans.

Model Danielle, 42, looked effortlessly chic in a cream knit waistcoat and light blue denim jeans.

Former Love Island star Gabby, 34, looked incredible in a white co-ord paired with matching peep-toe stiletto heels.

Coleen's launch party at the swanky five-star hotel comes as she on Thursday.

Primark has partnered with the star on an exclusive new collection of stylish everyday essentials.  

Rooted in a shared belief that looking good shouldn’t , 'By Coleen' brings together Coleen's signature style and Primark's commitment to offering great fashion at affordable prices. 

, Coleen slipped into a stylish black shoulder-pad T-shirt paired with cream culotte trousers. 

Posing up a storm for the camera, she accessorised the chic look with a mini black handbag and matching peep-toe heels.

For her second look, Coleen looked radiant in a beige zip-up jumper and shorts co-ord set. 

The stylish jumper featured a relaxed collar, long sleeves and a zip fastening, while the shorts boasted a drawstring waist and faux front pocket detailing. 

For her third look, Coleen slipped into a sleek black vest top paired with a striped white shirt and light blue denim jeans. 

Meanwhile, in another stunning snap, the star donned a chic beige longline mac coat, perfect for the upcoming spring season. 

Smiling for the camera, Coleen teamed the mac with a white jumper and trouser co-ord set and beige and cream trainers. 

In another candid black-and-white snap, Coleen slipped into a chic black satin dress with lace trims. 

She styled her brunette tresses in an elegant updo for the glamorous shot.  

For her final look, the wife of professional football manager Wayne Rooney, 40,  

With a lifelong love for fashion and pulling together looks that , ‘By Coleen’ has been designed to be stylish and versatile. 

The new collection features clean silhouettes, soft-touch fabrics and calm, wearable colour palettes, with thoughtful details designed to make getting dressed feel even simpler. 

From layering up to dressing down, or styling for something in between, every piece can be worn on repeat.