Coleen Nolan has made a huge U-turn on weight loss jabs, after vowing she would never take them herself.
The Loose Women star, 60, who has been open with her weight struggles in the past, is now the new face of a weight loss company Voy, which promotes fat jabs.
Taking to Instagram this week, Coleen shared a video of her advertising the brand and insisted ‘this is the right decision’ for her.
Coleen wrote: ‘This is it! My weight struggle ends here. After a lifetime of diets, I’m excited to announce my partnership with @joinvoy I’m feeling supported, educated, and ready for change. This is the right decision for me.
‘Want to follow along my journey? Click the link in bio and use code COLEEN #Ad’
She said in the video: ‘My weight has always been such a major part of my life and the pressure of it has always felt like it’s been there.
Coleen Nolan, 60, has made a huge U-turn on weight loss jabs, after vowing she would never take them herself (pictured in 2024)
The Loose Women star, who has been open with her weight struggles in the past and was a size 10 at her lowest, is now the new face of a weight loss company Voy (pictured in 2009)
‘The dieting cycle was just exhausting. When I was younger, you know, weight loss to me was about looks and feeling good about yourself and the way you look.
‘With Voy, I found a programme made for me, with experts I can trust and a plan built to last. I feel very very confident that it’s absolutely the way forward for me’.
Voy offers clinical help for weight loss – including Mounjaro and Wygovy jabs as well as Orlos capsules – and coaching for weight loss.
Only last year did Coleen swear by never using weight loss drugs like Ozempic as she told The Sun: ‘I don’t believe in any of that.’
Despite the ad, Coleen doesn’t make clear to viewers if she is or has taken any weight loss injections.
Coleen reportedly told The Sun: ‘I’ve been open about my struggles with weight over the years, and when a recent blood test showed I was pre-diabetic, it really motivated me to take action for my long-term health.
‘Working with the team at Voy has been a positive step forward. What appealed to me was their holistic approach, combining medical guidance with coaching, nutrition support, and mindset work. This isn’t about a quick fix; it’s about learning healthier habits and building sustainable change.
‘What’s made the biggest difference for me is the support, structure, and positive mindset the programme has helped me create. I finally feel I’m taking control of my health in a way that’s right for me, and that allows me to enjoy life with my family.’
Taking to Instagram this week, Coleen shared a video of her advertising the brand and insisted ‘this is the right decision’ for her
Elsewhere, Coleen has addressed the ‘shocking’ Loose Women cuts amid ITV’s ‘bloodbath’ in an exclusive interview (pictured in 2025)
Daily Mail has contacted Coleen’s representatives for comment.
Elsewhere, Coleen has addressed the shocking Loose Women cuts amid ITV’s ‘bloodbath’ in an exclusive interview with Entertainment Daily.
It has already emerged that Loose Women will now only be screened over 30 weeks of the year – after previously being filmed year-round.
Coleen said: ‘Unfortunately, the world we live in at the moment isn’t great for anyone.
‘Jobs are going everywhere in every career, so it was hard to see work colleagues that I’ve known for 20-odd years or even the last couple of years lose their jobs behind the scenes.
‘At first, the atmosphere was a bit low. But now, what I love about them is that they still give their all every single day on this show.’
