Cheryl looked radiant in a video for her new Nivea campaign this week as she revisited some of her old looks to reflect on her skin journey over the years.
For her collaboration with the beauty brand for their new Epigenetics range, the star, 42, was glowing in a new clip as she looked back at old ‘innocent’ snaps of herself.
The new campaign marks her return to the spotlight following her ex Liam Payne’s tragic death last October.
In the clip she looked back at old snaps of herself, the first of which was a youthful, fresh-faced image of her performing while in Girls Aloud.
She said of the snap: ‘Wow, what do we have here. What do I see? I see a lot of youth, and innocence maybe here. On the skin as well as in the eyes.’
She added: ‘Before I joined Girls Aloud I never used to use foundation, I didn’t pay much attention to my skin in general because I never had to but the stage makeup and long nights and long days meant I was probably a bit dehydrated.
‘Everything played a part. Kimberley (Walsh) had a lot of advice when I joined the group, she always had a lovely foundation base. Funnily enough we all used to wear the thick blue Nivea cream!’
Cheryl looked radiant in a video for her new Nivea campaign this week as she revisited some of her old looks to reflect on her skin journey over the years
For her collaboration with the beauty brand for their new Epigenetics range, the star, 42, was glowing in a new clip as she looked back at old ‘innocent’ snaps of herself
The next image showed her later on in her career performing solo as she commented: ‘Oh wow this was a good period time but my makeup and skin… my poor poor skin.
‘I heard older women tell me to take care of my skin, use SPF and stuff but you don’t listen. But I will say to the younger women, take care of yourself now and you will thank yourself.’
The third and final image she looked back on was from her performing at Mighty Hoopla festival in 2021.
She said of the picture: ‘This wasn’t that long ago and you can see here that I have started to take notice of all the data and science we have to prove the different stresses that affect our skin. Epigenetics is part of that.
‘It was nice to take a trip down memory lane, I love to look back on the old photos to see how far I have come personally, spiritually and epigenetically. It’s been a long road but we’re here!’
It was announced in August that she would be the face of the new range as she sent fans wild with her return to the spotlight.
On the product, the star, who Nivea bosses branded ‘the perfect person to share their story in a genuine, relatable way’, said: ‘I’m so excited to be partnering with NIVEA. It’s such a trusted and relied upon brand that continues to evolve with the times…
‘For me, it’s always been trust in a bottle, I’ve used it for as long as I can remember and always make sure I have the classic blue pot in my bathroom cupboard!…
In the clip she looked back at old snaps of herself, the first of which was a youthful, fresh-faced image of her performing while in Girls Aloud
The new campaign marks her return to the spotlight following her ex Liam Payne ‘s tragic death last October
The next image showed her later on in her career performing solo as she commented: ‘Oh wow this was a good period time but my makeup and skin… my poor poor skin…’
‘Over the years, my skincare routine has been through every phase. From chasing trends to finally figuring out what really works…
‘This new serum is a total game-changer. It’s smart, it’s gentle, and it brings back that youthful, radiant glow we all love and remember.’
The day before the big reveal, the skincare giant teased the new campaign with a striking clip showing Cheryl strutting out of a car into a studio where she sat and read a newspaper adorned with her song lyrics.
The clip was filled with nods to her career, including a newspaper boasting the lyrics to her 2009 song Fight For This Love alongside the date ‘August 2025’.
A message then flashed up, and revealed: ‘A New Era, Tomorrow’. The social media team captioned the clip: ‘This is right up our street. Tomorrow. 9am. A new era of skincare… guess who’s joining us?’
The star was left heartbroken when One Direction star Liam, 31, passed away after falling from his hotel balcony in Argentina last October.
The caption from Nivea was a nod to one of Cheryl’s catchphrases during her stint as an X Factor judge – when she would often say ‘you are right up my street’.
Following the release of the teaser, excitement reached fever pitch among fans in the comments, with Rylan Clark adding a number of heart eye emojis, while delighted fans flooded the comments to write: ‘This has made my ENTIRE LIFE…
She said: ‘I heard older women tell me to take care of my skin, use SPF and stuff but you don’t listen. But I will say to the younger women, take care of yourself now and you will thank yourself’
The third and final image she looked back on was from her performing at Mighty Hoopla festival in 2021
She said of the picture: ‘This wasn’t that long ago and you can see here that I have started to take notice of all the data and science’
‘This is epic… OH LOVEEEE… THIS IS RIGHT UP MY STREETTTT… OMG OMG IM NOT READY… Can’t wait… whenever ur ready… Our girl is back!!… Queen Cheryl is back.’
In the wake of Liam’s passing, Cheryl removed herself from the spotlight after touring with Girls Aloud in May ahead of his passing just months later.
Last month, it was reported that the star was in advance talks to return to TV after five years by taking a role as a judge on The Voice.
It has been claimed she is being lined up for the 14th series, where she will be joined by her long-time friend and collaborator will.i.am.
Insiders told The Sun: ‘will.i.am and Cheryl first worked together 16 years ago and have remained good friends ever since. She was the obvious choice to mentor his team when the Battle Rounds return four years after being axed.
‘A lot has happened in Cheryl’s personal life since she was last working on a talent show – BBC’s The Greatest Dancer – so she’s taking baby steps to put herself back out there.’
Following Liam’s death, Cheryl released a statement regarding her grief and how she will navigate raising Bear without his father.
She penned: ‘As I try to navigate this earth shattering event, and work through my own grief at this indescribably painful time, I’d like to kindly remind everyone that we have lost a human being…
‘Liam was not only a pop star and celebrity, he was a son, a brother, an uncle, a dear friend and a father to our 7 year old son. A son that now has to face the reality of never seeing his father again…
‘Before you leave comments or make videos, ask yourself if you would like your own child or family to read them. Please give Liam the little dignity he has left in the wake of his death to rest in some peace at last.’
Following his passing, it was revealed Cheryl was granted the power of administration of the 31-year-old’s estate after he fell to his death on October 16 last year.
Cheryl unveiled her stunning new skincare campaign in August marking her return to the spotlight following her ex Liam’s tragic death
Cheryl and Liam dated from 2016 to 2018 and welcomed son Bear in 2017 (pictured in 2018)
As he died without leaving a will, he was declared intestate. This means that as an unmarried parent his estate is shared between any children.
Friends and family spoke out afterwards and insisted Cheryl ‘will always do the right thing by her beloved son’. They expressed how he was adamant to make sure his only son would be well looked after in the event anything happened to him.
Liam left a total of £28,595,000, which was later reduced to £24,280,000 after his expenses and debts were paid, according to court documents.
‘It is a small consolation that Bear will never want for anything, that he will at least benefit from that,’ a source close to the late singer told the Mail.
