Channel Seven Rethinks My Reno Rules After Rant

is reportedly reconsidering the future of its new series My Reno Rules after its star Adrian Portelli

Insiders now say the high-rolling entrepreneur may have thrown the show's future into doubt because of the outburst.

According to well-placed sources, Seven had been quietly celebrating the show's early success, buoyed by solid numbers and positive reactions.

'Seven was happy,' one insider told Daily Mail. 

'They liked the numbers, they liked the buzz. There were early conversations about where to take season two.'

Plans for a second instalment were already being floated - and then came series star Portelli's explosive on-air rant last week, in which he told presenter Rafael Epstein to 'f**k off' before hanging up during a live interview on ABC 774 .

Portelli's interview — intended to defend his controversial move into — quickly spiralled off course.

At one point, a frustrated Portelli snapped: 'Why would someone get a free membership? What f***ing sense does that make?' before doubling down.

'If I wanted to shut down Melbourne, I would have opened up ninety-nine cents to the whole f***ing city,' he said, as the tense exchange played out live on air.

As hosts attempted to wrap up the segment, noting it was 'probably enough air bombs', Portelli delivered a blunt final remark — telling them to 'f** off' before the interview was abruptly cut.

'It was the kind of interview that makes networks nervous,' a source added. 

'There's a difference between being bold and being unpredictable... this tipped into dangerous territory.'

Behind closed doors, insiders say the impact was immediate.

'Everything was moving forward... until it wasn't. Now there are real questions about whether they want to double down on Adrian as the face of the format,' they said.

The controversy has also reignited scrutiny around the show's business model —