In the Noughties, the greatest accessory a celebrity could have was their own perfume.
From the likes of Sarah Jessica Parker’s Lovely to Jennifer Lopez’s Glow and Britney Spears’ iconic Fantasy, there wasn’t a IT girl in town who didn’t have their own signature scent.
Now, however, it seems it’s out with the perfume and in with the spirits, with an increasing number of celebrities releasing their own liquor lines.
The likes of Kylie Minogue, Dwayne ‘The Rock’ Johnson and Kendall Jenner are among the many stars that have dipped their toes into the new venture. and even sober stars like Drew Barrymore and Cara Delevingne have jumped on the bandwagon.
Now, as Beyonce becomes the latest celeb to market their own booze – a £60 ($79) per bottle whiskey brand, MailOnline takes a look at all the stars who have successful alcohol brand businesses.
Have celebrity alcohol brands become the new perfume? How the likes of Kylie Minogue, Kendall Jenner and Dwayne Johnson are cashing in with their own liquor lines
As Beyoncé (pictured) is the latest star to jump on the bandwagon by releasing her new £60 ($79) per bottle whiskey brand, is this business move really the ‘new perfume’?
The singer, 42, announced the launch of the American whiskey made in collaboration with Moët Hennessy and Master Distiller Dr. Bill Lumsden on Wednesday
Beyoncé
Beyonce is adding yet another string to her bow by launching a new £60 ($79) per bottle whiskey brand which she has called SirDavis – with an eye-watering price tag.
The singer, 42, announced the launch of the American whiskey made in collaboration with Moët Hennessy and Master Distiller Dr. Bill Lumsden on Wednesday.
The name of the whiskey honors Beyonce’s paternal great-grandfather, Davis Hogue, a successful moonshiner based in the American South during the Prohibition era.
The mother of three has revealed how her grandfather hid bottles of his beverage on trees growing on his farms for loved ones to find.
She said: ‘I’ve always been drawn to the power and confidence I feel when drinking quality whiskey and wanted to invite more people to experience that feeling,’
‘When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whiskey was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.
‘In partnering with Moët Hennessy, we have crafted a delicious American whiskey that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis.’
The whiskey nods at Beyonce’s Texas roots with a horse emblem on the bottle and the beverage was also finished, blended and bottled in the Lone Star State.
Kendall Jenner
When Kendall Jenner – who, according to Celebrity Net Worth, is worth $60M – launched her tequila brand 818, it took off internationally
In 2022, Forbes predicted 818 – which is varies between £60 and £250 – made $25million in sales just one year after she launched in 2021
When Kendall – who, according to Celebrity Net Worth, is worth $60M – launched her tequila brand 818, it took off internationally.
In 2022, Forbes predicted 818 – which is varies between £60 and £250 – made $25million in sales just one year after she launched in 2021.
Sustainably produced from one hundred percent Weber Blue agaves, 818 Tequila features three variations – a Blanco, Reposado and Anejo.
In its first year, 818 Tequila became the best-selling new tequila brand of 2021 in the United States according to the Tequila Brand Family Ranking Report.
On their California launch day in May 2021, 818 sold out online in less than four hours, with retailers across California reporting Blanco allotments selling out on the first day of sales.
From its 1% for the Planet giveback to partnering with local, family-owned businesses in Jalisco, Mexico and sustainable suppliers, 818 Tequila embodies a consumer ethos.
Dwayne ‘The Rock’ Johnson
Kylie Minogue (right), Dwayne ‘The Rock’ Johnson (left), Jennifer Lopez and Kendall Jenner are among the many stars that have dipped their toes into the new venture
Business mogul The Rock’s £40 tequila brand Teremana Blanco was worth a staggering £2.75billion when it launched in the UK.
His beverage – which landed in 2020 – has rich notes with roasted agave, oak, vanilla, spices, and tropical fruit – and Teremana Anejo – which has a lightly sweet and complex finish.
Unveiling the drink on Instagram, he shared: ‘The name is official: Ladies and gents, I proudly bring you, TEREMANA TEQUILA,’ he began in the caption of a picture of himself standing in front of the distillery crew.
‘TERA is meant to represent Terre which means of the earth and MANA is our powerful Polynesian spirit that guides us. Spirit of the earth.’
The Fast and Furious actor went on to explain the process of making the alcoholic beverage, and that the plans to make his own brand had been in the works for years.
‘Our goal is to create a tequila that is the best of quality and taste, but done the right way – by hand. Small batch, hand crafted tequila from our Teremana blue agave, maturing in the highlands of Jalisco, for everyone to enjoy.’
He added: ‘This blessing is truly a dream come true – but it’s just the beginning and there’s much work to be done. I’m committed with my team to bring you the best tequila, because quality and legacy are what matter most.’
He ended the marketing maneuver by inviting everyone ‘to come have a drink’ of ‘the tequila of the people.’
Speaking about the launch, Johnson said: ‘To now be able to ‘share the Mana’ with the UK is a privilege.
‘Launching Teremana Tequila in the UK is a new chapter for us in creating this legacy brand I envisioned. The UK is a special place for me, and I can’t wait to ‘Share the Mana’ over many Teremana® toasts in years to come.’
Kylie Minogue
Kylie Minogue’s top-selling rosé prosecco – priced £11 – made £7.7million in the first year it released in shelves
Earlier this year it was revealed that Kylie had racked up another £30million in wine sales
Kylie’s top-selling rosé prosecco – priced £11 – made £7.7million in the first year it released in shelves.
In 2021, Kylie’s fizz topped the leaderboard for selling over a million bottles of plonk just 10 months after it launched.
The singer was reported to take in a whopping £9.3million from her highly-successful and self-titled wine brand in 2023.
Earlier this year it was revealed that Kylie had racked up another £30million in wine sales.
The pop princess, whose hits include The Loco-Motion, said she was ‘delighted’ to celebrate another year of fizzing trade.
Kylie Minogue Wines saw sales soar by almost 20 per cent in the 12 months up to May 4, according to data firm NIQ.
Minogue thanked ‘our incredible growers, wine makers, distributors and partners who are all such a part of the Kylie Minogue Wines success story’.
She added: ‘And of course to everyone who has chosen to enjoy a sip, glass or bottle of our wine.’
Cara, Poppy and Chloe Delevingne
Cara – who doesn’t drink alcohol – launched her Prosecco brand Della Vite with her sisters Chloe and Poppy in August 2020
Cara – who doesn’t drink alcohol – launched her Prosecco brand Della Vite with her sisters Chloe and Poppy in August 2020.
The trio’s winery makes two 100 per cent vegan Proseccos – Della Vite Prosecco Superiore (DOCG) and Della Vite Prosecco Treviso (DOC).
The Prosecco is described as having a ‘distinct and complex flavour profile, delicate in both colour and taste.’
Della Vite’s Prosecco Superiore DOCG (meaning controlled and guaranteed designation of origin) has been given the highest classification of wine in Italy.
Speaking about the launch, Cara said: ‘Placing sustainability first and using agricultural methods that don’t rely heavily on industry is at the core of Della Vite’s values.
‘We spent four months looking for the perfect winery to align with our vision and are so proud to have created two exceptional Proseccos that are both sustainably produced and 100 per cent certified vegan.’
Poppy added: ‘We’ve always spoken about starting a business together but were keen to find something that we could all really get behind and that was equally meaningful to each of us.
‘Prosecco has always been our ritual, wherever we were in our lives, laughter and lifelong memories were made over cold glasses of Prosecco so it was the obvious perfect fit for us.
‘We love Italian culture, food, tradition and history and wanted to create something that is authentic and spirited.’
Chloe said: ‘Prosecco is informal, spontaneous and free from rituals and rules so it was important to us that we work closely with the Biasiotto family over the two year process to create wines that represent this.
‘Our Proseccos are wildly delicious in flavour, light in colour with creamy smooth bubbles and will elevate every occasion, no matter how big or small.’
Jennifer Lopez
Jennifer Lopez launched her own low-calorie cocktail brand Delola Spritz for £18 ($22.99) in April 2023
It is a company she founded ‘to launch unique, mixology-level ready-to-enjoy cocktails designed for elegant, effortless entertaining as part of a thoughtful lifestyle’
Jennifer launched her own low-calorie cocktail brand Delola Spritz for £18 ($22.99) in April 2023.
‘The secret is out!!! I’m proud to share with you @DELOLA … my new collection of unique, mixology-level ready to enjoy spritzes. More is #OnTheJLo. Let’s live the #DelolaLife together ✨@gregswalesart,’ the star said of the announcement.
It is a company she founded ‘to launch unique, mixology-level ready-to-enjoy cocktails designed for elegant, effortless entertaining as part of a thoughtful lifestyle.’
Lopez stated: ‘I love entertaining and to relax and unwind with friends, but never found a drink that was right for me.
‘I was in search of something that I could enjoy that fit the thoughtful way that I live my life. When I didn’t find it, I decided to create Delola.
Lopez added that her goals were ‘better ingredients, better taste, fewer calories than traditional cocktails,’ in just one simple pour.
When she was promoting the new brand to People in April, she confessed that she only indulges in an ‘occasional cocktail here and there.’
Her plug for Delola was: ‘I’m not a huge alcohol whatever-alcohol drinker, so it needed to be something that was really pleasant tasting.’
Lopez’s estranged husband Ben Affleck has been frank about his struggles with alcohol, landing in rehab multiple times over the course of his career.
Blake Lively
Blake launched her alcoholic beverage Betty Booze in 2021, despite her being a non-drinkers and joined a mixer brand Betty Buzz two years later
The actress, 36, sparked backlash from ‘confused’ fans when she launched her alcohol brand due to hypocrisy of choosing sobriety
Blake launched her alcoholic beverage Betty Booze in 2021, despite her being a non-drinkers and joined a mixer brand Betty Buzz two years later.
The actress, 36, sparked backlash from ‘confused’ fans when she launched her alcohol brand due to hypocrisy of choosing sobriety.
Betty Booze is a range of sparkling gourmet cocktails in a can – and even roped in GBBO’s Paul Hollywood to appear in the promo.
Sharing her news on Instagram, Lively wrote alongside a photograph of herself posing with the drinks: ‘Drinking isn’t my thing. But for f*** sake, flavour is.
‘Homemade recipes. Real fruit. Real ingredients. Quality booze. No c***. Also a real time saver. Which is why I really did it.’
Lively’s husband Ryan Reynolds, 46, also fronts Aviation Gin — which was sold by him to Diageo for a deal up to £466m.
He has immersed himself in the British culture since buying the Welsh football club in 2021 and has been seen downing shots in traditional English pubs.
