Cardi B is the latest celebrity enlisted by Kim Kardashian to push her groundbreaking SKIMS brand.
On Monday the 31-year-old Bronx native — who recently partied with husband Offset — was introduced as the range’s newest model.
Appearing with lengthy, wavy, wine-colored locks, Cardi tantalized in a brief video advert shared across social media.
‘Everybody’s wearing @skims, are you?’ the mother-of-two cooed in the commercial, and echoed in an Instagram caption.
Kardashian, who turns 43 on October 21, also posted the content on her Instagram account and wrote: ‘CARDI B FOR @SKIMS.’
Star power: Cardi B is the latest celebrity enlisted by Kim Kardashian to push her groundbreaking SKIMS brand
Fresh face: On Monday the 31-year-old Bronx native was introduced as the range’s newest model
The advert saw the Grammy-winning music artist don beige tank top and matching briefs.
The sexy loungewear played up her perky cleavage and toned midriff as she posed against a neutral-toned backdrop — Kardashian’s signature aesthetic.
Other outtakes from the collection featured the former reality television personality in a forest green lounge bra and coordinating shorts.
The rap mogul showed off her colorful tattoos in the skin-baring sets.
For the shoot, Cardi — born Belcalis Almanzar — flaunted pristine white pedicured toes.
And her hands were beautifully manicured in a pearly, pink-toned nude shade painted on her long, pointy-tipped nails.
The I Like It artist’s visage was immaculately made up with warm-toned cosmetics that accentuated her features.
It was completed with a moisturizing soft pink lip stain lined in brown and sealed with a coat of gloss.
Stunner: Appearing with lengthy, wavy, wine-colored locks, Cardi tantalized in a brief video advert shared across social media
Tagline: ‘Everybody’s wearing @skims, are you?’ the mother-of-two cooed in the commercial, and echoed in an Instagram caption
Earlier this month, Kim Cattrall, Hari Nef, Coco Jones, Lana Condor, and Nelly Furtado appeared in a campaign for the undergarment giant.
Kardashian has made a point to keep all eyes on her billion-dollar business by regularly booking the world’s most famous and promising new talent for her campaigns.
Past models include Megan Fox, sister Kourtney Kardashian, and legacy Victoria’s Secret Angels.
‘It’s kind of like a mood-lifter because the fabric feels so good on the body,’ Furtado, 44, described during her segment of the ad.
Fans expressed their approval online, with one person writing in SKIMS’ comments: ‘This marketing team just gets it.’
And Cattrall teased in her commercial: ‘How do I feel about Skims? Oh, you’d like to know, wouldn’t you? Freakin’ fabulous.’
Social media takeover: Kardashian, who turns 43 on October 21, also posted the content on her Instagram account and wrote, ‘CARDI B FOR @SKIMS’
Beauty: The rapper showed off her mesmerizing curves in a forest green maxi dress
Art direction: Cardi starred in photoshoot with a creamy, neutral-toned backdrop
Co-founded in 2019 by Kardashian and Jens Grede, SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear.
It is also setting new standards by providing solutions for every body, the company has said. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand’s goal is to consistently innovate on the past and advance the industry.
‘I’ve always loved the SKIMS Cotton Collection,’ said Cardi B in a press release. ‘It’s so sexy and makes me feel snatched yet comfortable while hanging out at home. The new styles and colors I wore on set are even better, and I can’t wait to wear them all the time.’
SKIMS sells directly through its website (SKIMS.com), as well as through select partnerships with retailers including Nordstrom, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew and David Jones.
