BRIT Awards 2024 Draws 3.1 Million Viewers With Stellar Performances, Despite Slight Drop in Ratings

The 2024 BRIT Awards pulled in 3.1 million viewers during its broadcast on Saturday night.

Maya Jama, Roman Kemp and Clara Amfo hosted the show, and for the second year running it took place on a Saturday, broadcast live from London’s O2 Arena.

And despite a star-studded lineup, that included Kylie Minogue, Dua Lipa and Raye, ratings dipped by 0.8 million.

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The BRIT Awards 2024, streamed on ITV, pulled in an average audience of 2.5 million, with a peak of 3.1 million.

2023 was the first year the Awards ceremony was moved to a Saturday and evidently the move paid off – after views rose by 1.2 million from the year before – when it was broadcast.

The 2024 BRIT Awards pulled in 3.1 million viewers during its broadcast on Saturday night

Despite a star-studded lineup, that included Kylie Minogue, Dua Lipa and Raye, ratings dipped by 0.8 million

Despite an incredible lineup in 2022, that included Ed Sheeran , Liam Gallagher and Adele ‘s first appearance at the awards in five years, ratings still dipped from the 2.9 million viewers that watched in 2021.

The Brits had previously seen a steady decline in viewership with 9.86 million tuning into the ceremony in 1999, when Robbie Williams won Single Of The Year for his hit Angel, while Manic Street Preachers scooped Album of the Year.

Numbers rebounded slightly in 2012, when Adele took to the stage to accept Album Of The Year for her record 21, a year after her iconic performance of Someone Like You.

2021’s ceremony, which had been delayed from its usual February date until May due to the Covid pandemic, saw 2.9 million viewers tune in.

Raye broke records at Saturday night’s BRIT Awards, winning six gongs during a star-studded ceremony at London’s O2 arena.

The singer/songwriter, 26, scooped the first gong presented on the night, Song of the Year for her hit Escapism ft 070 Shake, shortly before also taking home the R&B Act gong and Best New Artist.

She was in floods of tears as she later accepted Album Of The Year, Artist Of The Year and Songwriter of the Year, bringing her beloved grandmother on stage at one point.

The star now holds the record for the most BRITs won at a single ceremony, a record which previously stood at four, jointly held by Blur (1995), Adele (2016) and Harry Styles (2023).

In a night dominated by female winners, who won gongs in all but four categories, Dua Lipa (pictured) won best pop act while Kylie Minogue picked up the global icon award

THE BRITS WINNERS AT A GLANCE

SONG OF THE YEAR – RAYE ft 070 Shake – Escapism

ARTIST OF THE YEAR – RAYE

ALBUM OF THE YEAR – RAYE, My 21st Century Blues

GROUP OF THE YEAR – Jungle

GLOBAL ICON – Kylie Minogue

DANCE ACT – Calvin Harris

ALTERNATIVE ROCK – Bring Me The Horizon

HIP HOP/GRIME/RAP ACT – Casisdead

INTERNATIONAL GROUP OF THE YEAR – Boygenius

INTERNATIONAL SONG OF THE YEAR – Miley Cyrus – Flowers

INTERNATIONAL ARTIST – SZA

POP ACT – Dua Lipa

BEST NEW ARTIST – RAYE

BRIT RISING STAR – The Last Dinner Party

R&B ACT – RAYE

Raye had been nominated eight times – the most ever for a single artist in a year – including two nods for song of the year, for Escapism, which won the title, and Prada.

As well as Raye’s huge successes, Dua Lipa won best pop act while Kylie Minogue – who had a massive comeback hit last year with Padam Padam – picked up the global icon award. The night was dominated by female winners, who won gongs in all but four categories.

Dua Lipa picked up the fan-voted Pop Act gong, gushing to her fans: ‘I guess for more reasons than one my fans are the reasons why I’m standing here today, so I wanna say a massive thank you to each and every single one of you who have voted for me.’

A record 98 artists were up for the new 2024 BRIT award, which has been designed by British visual artist and painter Rachel Jones.

The only men to get accolades were Calvin Harris for dance act; Sheffield quartet Bring Me The Horizon in the alternative/rock category; Casisdead for best hip-hop, grime or rap act; and duo Jungle for group of the year.

Miley Cyrus was a notable absentee on the night, sending her thanks for her International Song win for her smash hit Flowers in a video message.

‘Hello to everybody at the Brits. I wanted to say thank you so much for voting Flowers as the international song of the year, and a special thank you for giving me somewhere to wear this dress, she said, showing off her minuscule gold number.

‘It’s incredible to win but the real prize is having this incredible song hit around the world. I know this video is a little short but I just wanted it to match my dress.’

Dua Lipa and Ellie Goulding pulled out all the stops as they led the performances .

Double nominee Dua, 28, opened the ceremony with her new song Training Season from her upcoming her third studio album.

The songstress looked incredible in an all leather look while Ellie, 37, stormed the stage just a week after announcing the end of her marriage.

The only men to get accolades were Calvin Harris (pictured) for dance act; Sheffield quartet Bring Me The Horizon in the alternative/rock category; Casisdead for best hip-hop, grime or rap act; and duo Jungle for group of the year.

The evening ended with Dua Lipa presenting Kylie with the Global Icon Award, leading into the Aussie popstar’s finale performance.

‘Alright I’m just gonna be sobbing with Raye, you did that!’ an emotional Kylie said as she took to the stage.

‘You did that. Brits, thank you so much. I really tried to think hard about what to say tonight but I knew I couldn’t plan anything and I knew it’d be just about the emotion.’

‘For some of you it’s been a lifetime – 36 years and counting of experiences together and the thing that really gets me is the love of music and connection with people … I have friends in this room that I’ve worked with through the years.’

The pop superstar then took to the stage for a medley of her greatest hits including her recent chart smash Padam Padam, Can’t Get You Out Of My Head, Slow and Love At First Sight.