Viewers have taken to social media to express their outrage after the ABC dropped a beloved episode of Bluey from their iView online platform over a commercial conflict.
The episode titled Hammerbarn, which first appeared in season two back in 2021, features a fictional hardware store chain of the same name.
BBC Studios, who hold licensing rights to the show, are currently running a campaign with retail giant Bunnings.
‘As the ABC cannot align with a commercial brand or partnership, the Bluey episode ‘Hammerbarn’ will temporarily be unavailable on ABC iView while the Bunnings Hammerbarn campaign is live,’ said an ABC representative on Thursday.
They added that no other episodes of the global hit have been dropped from iView.
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Viewers have taken to social media to express their outrage after the ABC dropped a beloved episode of Bluey from their iView online platform over a commercial conflict
The episode titled Hammerbarn, which first appeared in season two back in 2021, features a fictional hardware store chain of the same name
Fans have been left distressed by the decision as the episode is a much loved favourite among Bluey fans.
‘You can’t be serious?’ one parent wrote on Reddit. ‘My 3 year old is going to throw a fit.’
‘Yeah ours is missing too, my girl is very upset haha!’ said another concerned parent.
‘ABC bring back #Hammerbarn,’ demanded another disgruntled viewer.
‘It’s so saddening for the the children, we all take our kids out to have some fun and get some cool collectables and then pull the episode that resides around the whole adventure… your letting the children and the parents down,’ added another.
Kate McMahon, who hosts Bluey podcast Gotta Be Done, is equally miffed.
‘Hammerbarn is one of the most iconic Bluey episodes and so to have it removed from the platform is a shame,’ she told The Daily Telegraph.
Bunnings spokeswoman Melissa O’Neill said the company was disappointed the broadcaster had chosen to remove the episode, in which the Heeler family visit their local hardware store.
Bunnings spokeswoman Melissa O’Neill said the company was disappointed the broadcaster had chosen to remove the episode
The Bunnings campaign kicked off last year, with the chain selling a range of Bluey gnomes in honour of the episode
‘It’s sad to think that they can’t enjoy the episode,’ she said.
‘And particularly given Bluey fans can buy merchandise from a range of retailers and sites both in Australia and overseas.’
The Bunnings campaign kicked off last year, with the chain selling a range of Bluey gnomes in honour of the episode.
Bunnings renamed six of its warehouse stores Hammerbarn earlier this year.
A new range of merchandise went on sale on Wednesday, along with Bluey-themed workshops and in-store scavenger hunts.
