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Blake Lively and Justin Baldoni’s ongoing feud has had a significant impact on their social media followings, with fans seemingly choosing sides on Instagram.
The drama began in August with the release of It Ends With Us, amid rumors of on-set tensions, escalating in December when Lively filed a sexual harassment complaint against Baldoni, who retaliated in January with a $400 million defamation lawsuit against her and husband Ryan Reynolds.
According to data from QR Code Generator, Lively has lost 864,085 followers since September, while Baldoni has gained 230,896.
The biggest shift came in January when Baldoni filed his lawsuit—Lively lost 329,577 followers, the largest drop in five years, while Baldoni gained 159,644.
The trend continued in February, with Lively shedding 363,930 followers and Baldoni gaining 196,230.
‘It’s interesting to observe how the internet changes sides quickly in a public fight such as this one, with opinions changing with every new development,’ said Marc Porcar, CEO of QR Code Generator PRO S.L.
Blake Lively and Justin Baldoni ’s ongoing feud has had a significant impact on their social media followings, with fans seemingly choosing sides on Instagram
According to data from QR Code Generator , Lively has lost 864,085 followers since September, while Baldoni has gained 230,896
‘In December, the month when The New York Times article [regarding Lively’s sexual harassment complaint] was published, the actress lost the fewest number of followers since September—32,664, to be exact,’ he continued.
‘A past analysis of ours actually shows that from December 21 to January 3, she gained 46,624 followers.
‘However, Justin Baldoni’s lawsuits changed everything, and Lively saw the biggest drop among her followers in five years. Baldoni, on the other hand, seems to have fallen into the public opinion’s grace.
‘As new evidence comes to light, we could see tables turning once again—or Lively and Reynolds facing even deeper repercussions.’
The controversy continued at the SNL 50th anniversary special, where Reynolds made a pointed joke about the legal battle during a Q&A with Tina Fey and Amy Poehler.
‘Great—why, what have you heard?’ he quipped when Fey asked how he was doing.
Lively was seen smiling, while Kevin Costner, seated beside her, appeared less amused.
Some insiders viewed the moment as ‘cheap damage control.’
‘It’s interesting to observe how the internet changes sides quickly in a public fight such as this one, with opinions changing with every new development,’ said Marc Porcar, CEO of QR Code Generator PRO S.L.; (Blake and Ryan in July 2024)
People were less than amused with Reynolds’ apparent quip about their ongoing legal nightmare between his wife and Baldoni during a skit with Tiny Fey and Amy Poehler
Lively and Baldoni (pictured) have been engulfed in a bitter feud, levelling several accusations against one another from their time as costars on It Ends with Us
Adding to the tension, Reynolds and Lively skipped the SAG Awards, where Deadpool & Wolverine was nominated, amid backlash from SNL producers who reportedly worried the show was being used to rehabilitate the couple’s image.
Meanwhile, Baldoni’s lawsuit alleges Lively hijacked the filming of It Ends With Us and forced him and his family to wait in a basement holding area during the premiere to avoid seeing him.
Both parties deny each other’s claims, and The New York Times has rejected Baldoni’s defamation allegations.
With a trial set for March 9, 2026, Lively’s career is already feeling the heat.
Her upcoming film Another Simple Favor faces mounting backlash, and co-star Anna Kendrick is reportedly concerned the scandal will overshadow the highly anticipated sequel.
