Blake Lively Claims She Lost Nine-Figure Sum Over Justin Baldoni Drama

Blake Lively says the smear campaign her It Ends With Us director and co-star Justin Baldoni instigated against her has cost $161 million.

Attorneys for the actress, 38, said that the total expenses associated with the bad publicity Baldoni and his associates subjected her to include a base of $56.2 million in past and future wages. 

The total number comes from the multiple sources of income Lively has in the entertainment industry, including actress, producer, public speaker and pitch person, according to a disclosure filed in July and reviewed Thursday by Variety.

Lively’s legal team also flagged two of her businesses as casualties of Baldoni’s alleged professional machinations.

Lively’s beauty brand Blake Brown lost $49 million, her lawyers estimated, while her beverage business Betty Buzz/Betty Booze has depreciated by $22 million.

The Daily Mail has reached out to reps for Lively and Baldoni for further comment on the story. 

Blake Lively says the smear campaign her It Ends With Us director and co-star Justin Baldoni instigated against her has cost $161 million. Pictured in NYC October 20

It Ends with Us, directed by Baldoni, was a surprise hit when it arrived in theaters in 2024

Lively’s legal team said that the online vitriol directed at her totaled least $34 million in monetary damage to her reputation – with 65 million poor impressions about her in connection with her conflict with Baldoni.

Lively’s legal team said that the estimates are early and could be adjusted depending on analysis from experts during the trial.

Lively’s disclosure list also included multiple big show business names who could potentially testify, Variety reported. 

It included Taylor Swift, Emily Blunt, Scooter Braun, Hugh Jackman, Gigi Hadid and Ari Emanuel, among others. 

The Gossip Girl star claimed Baldoni had sexually harassed her while making It Ends with Us, which was a surprise hit when it arrived in theaters in August last year. Baldoni denied the allegation.

The movie earned $148 million in domestic box office, and $350 million globally – but whatever goodwill the film garnered has since been overshadowed by the allegations made by its stars.

The motion picture, which also starred Jenny Slate, Hasan Minhaj, Brandon Sklenar and Kevin McKidd, was based on the 2016 novel by Colleen Hoover. 

The storyline of the film centered around a toxic relationship between Lily Bloom (played by Lively) and Ryle Kincaid (Baldoni).

It earned $148 million in domestic box office, and $350 million globally – but whatever goodwill the film garnered has since been overshadowed by the allegations made by its stars 

According to a logline for the film, Lily ‘overcomes a traumatic childhood to embark on a new life,’ as ‘a chance meeting with a neurosurgeon sparks a connection but Lily begins to see sides of him that remind her of her parents’ relationship.’

In December last year, Lively named Baldoni in a lawsuit accusing him of sexual harassment, retaliatory conduct, and intentional infliction of emotional stress.

In her lawsuit, the actress accused Baldoni of sexually harassing her in multiple ways – including body shaming her – and orchestrating a smear campaign against her to damage her reputation.  

In her lawsuit, Lively named a number of Baldoni’s collaborators, including his company Wayfarer Studios, the studio’s CEO and financial backer, and PR personnel Nathan and Abel.  

Baldoni had initially asked for $250 million in damages from The New York Times mentioning a report it published on the topic, then added it into the $400 million lawsuit he filed this past January.

In the suit, Baldoni named Lively, her spouse Ryan Reynolds and her publicist Leslie Sloane, citing the aforementioned report in legal documents. It was thrown out of court this past June. 

All parties have denied all of the allegations against them.