Bec Judd is proving that, when it comes to her daughter Billie, the apple doesn’t fall far from the tree.
The AFL WAG’s second eldest child, 11, has launched her modelling career in an advertisement showing off her mother’s sleepwear.
The prodigious talent was seen in a post shared by Gingerlilly Sleepwear, promoting its pyjama collaboration with Bec.
Billie looked confident and poised as she sat on a couch modelling the Camilla kids’ pyjama set – part of the exclusive Bec Judd x Gingerlilly collab.
Billie bore a striking resemblance to her famous mother as she showed off the summery cotton sleepwear.
‘Little luxuries for the little ones,’ the post’s caption read.Â
Bec Judd is proving that, when it comes to her daughter Billie, the apple doesn’t fall far from the tree
It’s not the first time Bec has given Billie a taste of the influencer lifestyle.
Back in June, Bec enlisted Billie’s help to make several sponsored posts on her Instagram Stories to thank a bath and body brand for freebies.
‘What have you got there?’ Bec asked her daughter on camera, who ‘woo-hooed’ as she unboxed a gift set from All Kinds in her school uniform.
Billie dutifully held up the press materials inside the box for the camera before Bec read them aloud.
‘We’ve got a mini Spongebob, we’ve got shower foam, and bubblegum,’ she said as she sat down to unbox the baby pink gift pack.
‘Yeah, try it,’ Bec encouraged gently, as Billie reached for a lip balm.
 Bec has also included Billie in advertisements for her other brand collaborations such as Mermade Hair styling tools.
Billie was just three-years–old when Bec confessed that she felt her daughter was beginning to develop a poor sense of body image in relation to her famous mother.
The AFL WAG’s second eldest child, 11, has launched her modelling career in an advertisement showing off her mother’s sleepwearÂ
The TV presenter said during her radio show – KIIS network’s The 3PM Pick Up in 2017 – that Billie ‘screams at the mirror’ because she hates her hair.
‘Billie all of a sudden has started caring about her appearance so much. It’s actually scary, and I don’t know where it’s come from,’ she said at the time.
‘She’s got this brush, and she stands in front of the mirror and brushes and brushes her hair.Â
The solution Bec and Chris decided upon was to steer their daughter’s emphasis away from her own looks and onto other attributes.
She concluded: ‘It made Chris and I think we have to put so much emphasis on being a kind human, and being strong, and being smart.’
Bec has been posting clips and images of Billie to her Stories more frequently in the past 12 months as her second-eldest child enters her tweenage years.Â
In March, the Melbourne-based rich lister booked a $5,000 private suite at Rod Laver Arena so Billie could watch US pop star Billie Eilish in style on her Down Under tour.
Bec took to Instagram, where she documents her lavish lifestyle to 752,000 followers, to memorialise the big night out, sharing a picture of the mum and daughter duo beaming for a mirror selfie.
The model and influencer shares four children – Oscar, 13, Billie, 11, and twins Tom and Darcy, eight – with retired footy great Chris Judd.Â